Category Archives: Popular Culture

Word up: The phonetics of branding in marketing

Although I have published a number of papers on the psychology of gambling advertising, branding, and marketing, I cannot claim to be in expert in the more general area of branding psychology. However, I feel more knowledgeable about the area having just read a fascinating paper by Sascha Topolinski, Michael Zürn and Iris Schneider recently published in the journal Frontiers in Psychology. Their paper examines the biomechanical connection between articulation and ingestion-related mouth movements to introduce a novel psychological principle of brand name design”. Now I’m sure a lot of you will be none-the-wiser from that description but keep with me because I think what they have done is ingenious. Before I get to the heart of their research findings, I ought to add that I also learned a lot in their paper’s introduction. For instance:

  • Repeated exposure to brands increase positive attitudes and the likelihood of eventual brand choice, and also increases the fluency of a brand name.
  • Repetition-induced high fluency due to advertising depends upon subtle mouth exercises. Activities that stop this happening (such as eating popcorn while watching an advert in the cinema) inhibit the effect of the advertising.
  • Easier to pronounce brand names (unsurprisingly) increases fluency. The easier the brand name is to pronounce, the more positive individual’s attitudes are towards the brand.
  • Consumer responses to brands can be influenced by how the name of brand sounds (so-called ‘phonetic symbolism’). In these instances “the sound of a word conveys certain characteristics of the denoted object or product, such as size, color, or touch. For instance, some vowels sound high (for instance [i] as in SWEET), and other vowels sound low, (for instance [u] as in LOOP). High vowels are associated with little, fast, or light objects, while low vowels are associated with large, steady, or heavy objects”. Research has shown that fictitious brand names for hammers (that are heavy items) are preferred by consumers when they contain low vowels whereas fictitious brand names for knives (that are light items) are preferred by consumers when they contain high vowels.

Based on these research findings, Dr. Topolinski and colleagues reached the conclusion that in relation to brand names, consumer choice can be influenced by word sounds and articulation fluency. However, their new research studies (seven studies in one paper) went beyond this by examining consumer behaviour towards brands based on the muscle movements while saying the name of the brand. The studies constructed brand names for diverse products that are spoken inwardly (from the front to the rear of the mouth, such as the fictitious brand name ‘BODIKA’), or are spoken outwardly (from the rear to the front, such as the brand name ‘KODIBA’). Here is the authors’ easy-to-understand explanation:

‘[It] is possible to construe words that feature consonant sequences that wander either from the front to the rear (inward) or from the rear to the front (outward) of the mouth. Take, for instance, the three consonants K, D, and P. Arranged in the word KADAP, first the rear back of the tongue is pressed against the soft palate to generate K, then the tip of the tongue is pressed against the soft palate to generate D, and then the lips are pressed together to generate P. These muscle tensions thus wander from the rear to the front of the mouth, this is, outward. Reversely, arranged in the word PADAK, first the lips are pressed together, then the tip of the tongue touches the soft palate, and then the rear back of the tongue touches the soft palate. These muscle tensions wander from the front to the rear, of the mouth, that is, inward. Combining such articulatory patterns with the muscle patterns of ingestion and expectoration, it is obvious that inward consonantal wanderings (PADAK) resemble the muscular dynamics during ingestion, and outward consonantal wanderings (KADAP) resemble the muscular dynamics during expectoration…Since ingestion is positively associated, and expectoration is negatively associated…consonantal wanderings may feel positive and outward wanderings may feel negative”.

The seven studies that were carried out (comprising a total of 1,261 participants) compared the fictitious inward speaking brand name (e.g., ‘BODIKA’) with the fictitious outward speaking brand name (e.g., ‘KODIBA’). The results of the seven studies (using a variety of different methodologies including laboratory experiments and surveys, and including participants that spoke different languages [German and English]) were very revealing. In summary, the participants (i) preferred the inward name product to the outward name, and (ii) reported higher likelihood to purchase the inward named product, and (iii) reported higher willingness-to-pay for the inward named brand (participants said they would pay 4-13% more for the inward name brand). The same effects were found in both English and German language. The authors concluded:

“[The] present approach exploits the biomechanical connection between articulation and ingestion to introduce a novel psychological principle for brand name design. Brands for which the consonantal articulation spots wander inwards in the mouth compared to outwards are preferred, elicit higher purchase intentions, and even trigger higher willingness-to-pay with a substantial possible monetary gain”.

The paper did make me wonder about implications for brand names in the gambling industry. All things being equal, it suggests that gamblers may prefer to spend their money with companies such as PKR and Bet 365 than Corals and 888.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Baker, W. E. (1999). When can affective conditioning and mere exposure directly influence brand choice. Journal of Advertising, 28, 31–46.

Griffiths, M.D. (1997). Children and gambling: The effect of television coverage and advertising. Media Education Journal, 22, 25-27.

Griffiths, M.D. (2007). Brand psychology: Social acceptability and familiarity that breeds trust and loyalty. Casino and Gaming International, 3(3), 69-72.

Griffiths, M.D. (2005). Does advertising of gambling increase gambling addiction? International Journal of Mental Health and Addiction, 3(2), 15-25.

Griffiths, M.D. (2013). Responsible marketing and advertising of gambling. i-Gaming Business Affiliate, August/September, 50.

Hanss, D., Mentzoni, R.A., Griffiths, M.D., & Pallesen, S. (2015). The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers. Psychology of Addictive Behaviors, 29, 483-491.

Janiszewski, C. & Meyvis, T. (2001). Effects of brand logo complexity, repetition, and spacing on processing fluency and judgment. Journal of Consumer Research, 28, 18–32.

Laham, S.M., Koval, P., & Alter, A. L. (2012). The name-pronunciation effect: why people like Mr. Smith more than Mr. Colquhoun. Journal of Experimantal Social Psychology, 48, 752–756.

Lodish, L. M., Abraham, M., Kalmenson, S., Livelsberger, J., Lubetkin, B., Richardson, B., et al. (1995). How TV advertising works: a meta-analysis of 389 real world split cable TV advertising experiments. Journal of Marketing Research, 32, 125–139.

Lowrey, T. M., and Shrum, L. J. (2007). Phonetic symbolism and brand name preference. Journal of Consumer Research, 34, 406–414.

Rozin, P. (1999). Preadaptation and the puzzles and properties of pleasure. In D. Kahneman, E. Diener, & N. Schwarz (Eds.), Well-being: The Foundations of Hedonic Psychology (pp.109-133). New York, NY: Russell-Sage).

Song, H. & Schwarz, N. (2009). If it’s difficult-to-pronounce, it must be risky: fluency, familiarity, and risk perception. Psychological Science, 20, 135–138.

Topolinski, S., Lindner, S. & Freudenberg, A. (2014a). Popcorn in the cinema: oral interference sabotages advertising effects. Journal of Consumer Psychology, 24, 169–176.

Topolinski, S., Zürn, M. & Schneider, I.K. (2015) What’s in and what’s out in branding? A novel articulation effect for brand names. Frontiers in Psychology 6, 585. doi: 10.3389/fpsyg.2015.00585

Shock ‘n’ roll: The art of Allen Jones and sexual fetishism

“I’m a friend of Mr. Pastry/I’m a friend of Allen Jones/I’m a friend of Shirley Bassey/I’m a friend of your chromosomes” (Opening verse to ‘Friends’, song by Adam and the Ants)

It was Adam and the Ants song ‘Friends’ where I first heard the name of the British pop artist Allen Jones. The song was first officially released in 1981 as the B-side of ‘Ant Rap’ but earlier versions had been recorded for a 1978 John Peel session and during the sessions for the 1979 Dirk Wears White Sox album. The Dirk version was eventually released on the 1982 ‘Antmusic EP’ (and ended up being Adam and the Ants last single before Adam Ant went solo).

In two previous blogs, I have looked at both the psychology of Adam Ant and an in-depth look at all his songs about sexual fetishism and paraphilias (based on an academic article that I originally wrote for Headpress: The Journal of Sex, Death and Religion). In one of those articles, I noted that Adam’s predisposition towards sex came not from musical influences but from figures in the 20th century art world. Adam Ant’s final year thesis was on sexual perversion and he was inspired by the iconographic images of Andy Warhol, the autoerotic paintings of Allen Jones, the neo-sadomasochistic fantasies of Hans Bellmer, and ‘sexpop’ travellers like Eduardo Paolozzi, Francis Bacon and Stanley Spencer. In 1977, Adam said:

The S&M thing stems from (when) I was at College Art School, with John Ellis (of The Vibrators), and all the time I was at Art College I was very influenced by Allen Jones the artist. All my college work is pretty much like this, this is just a musical equivalent of what I was visually doing at college”

As a teenager I collected badges and the ones designed by Adam Ant were clearly indebted to Allen Jones’ interest in fetishism (you can check out the designs in more detail here). Others in the pop world noted this including Justine Frischmann of Elastica. In a Melody Maker article by Simon Reynolds, Frischmann noted that Adam Ant “epitomised the brilliantly elegant side of punk, using all that Allen Jones type imagery like that table which was a woman on all fours with a glass top on her back. All his paintings were developed from Fifties porn – lots of airbrushed women in black leather. The Antz used a lot of that imagery. On one level, it’s very titillating, but it’s also very pop. So we’re gonna make the next album S & M, with us all in black leather. Actually, I think Madonna‘s ruined that for everyone, ruined the concept of pervy sex forever”.

Jones (born in 1937 in Southampton, UK) is arguably Adam’s greatest single influence and has been cited by Adam in many early interviews. He is best known for his use of slick fetishistic and obsessive objects, often of a sexual character (legs, stockings, shoes, etc.) taken from pornographic and women’s fashion magazines (with rubber fetishism and BDSM themes being very prominent). He was an early and leading figure in the pop-art movement as part of the so-called “dynamic generation” at the Royal College of Art (along with David Hockney, Patrick Caulfield, Peter Phillips, and Frank Bowing), and from where he was expelled in 1960 because of his controversial paintings. He was Britain’s ‘shock art’ bad boy decades before Damien Hirst. His early work was influenced by the Futurism school or art, and by reading the psychology of Freud and Jung, as well as the philosophy of Nietzsche. One of Adam’s songs ‘Ligotage’ (French for bondage) was directly inspired by his paintings. In the Wikipedia entry on Jones, he is quoted as saying:

“I wanted to kick over the traces of what was considered acceptable in art. I wanted to find a new language for representation… to get away from the idea that figurative art was romantic, that it wasn’t tough”.

It was in the late 1960s that Jones first started sculpting what art historian Marco Livingstone describes in his 1979 book Sheer Magic by Allen Jones as “life-size images of women as furniture with fetishist and sado-masochist overtones.” The three most (in)famous works (sharing as art curator Edith Devaney argued “a visual language”) were the erotic sculptures Hat Stand, Table and Chair made of fiberglass that featured busty mannequins dressed (or rather barely dressed) in patent leather. These works were met with both acclaim and disdain both in and outside of the art world with critics perceiving the sculptures as being misogynistic. Livingstone later went on to say “these works still carry a powerful emotive charge, ensnaring every viewer’s psychology and sexual outlook regardless of age, gender or experience”. One of the better descriptions of the three pieces was by Zoe Williams of The Guardian in an article provocatively entitledIs Allen Jones’s sculpture the most sexist art ever?’:

“’Hat Stand’ is a mannequin in radial leather knickers and thigh-high boots. ‘Chair’ is the most famous of the three: a woman lies on her back, with her knees against her chest and a cushion on top of her. That’s the seat, her calves make the chair’s back. While all the clothes – black leather gloves, boots and a strap – reference bondage, she also looks dead, trussed up ready for some inept suburban disposal. ‘Table’, being topless, is more classically provocative. It would be pushing it to say the figure was adopting a more active shape, though: she’s on all fours, holding up a pane of glass with her back, her head looking down into a hand mirror. Yet the physics of the position make her look more like a doll than a corpse…Does Allen Jones’s art expose how female stereotypes are performed and maintained, by presenting us with overtly sexualised hyperboles, or is it just another part of the age-old tradition to objectify and sexualise women? The debate goes on… One thing is sure though, Jones’s work still provokes reactions”.

More infamy followed when the sculptures were referenced in one of cinema’s most controversial films of all time – A Clockwork Orange directed by Stanley Kubrick (in 1971). In a later interview, Jones recalled a telephone call from Kubrick. “[Kubrick said], ‘I’m a very famous film director, this will be seen all over the world and your name will be known.’ I held the phone away from my ear, I was just staggered anyone would say that. It showed an ego that dwarfed that of any artist I’ve known”. Because of this, Jones declined Kubrick’s offer but the director’s prop team made copies of his work. His BDSM designs were also a key feature of the 1975 film Maîtresse about a female dominatrix directed by Barbet Schroeder (and which also caused controversy because of its very graphic depictions of sado-masochism). Zoe Williams in her article for The Guardian goes as far to say: Jones’s images have been so influential that almost no image of woman-as-object or woman-as-other-object can be created, even 40 years later, that doesn’t nod to them”.

In 2014, the Royal Academy of Arts hosted a retrospective of Jones’ work and Richard Dorment in the Daily Telegraph asserted: “you could argue that Jones’s work isn’t really about women; it’s about men and how they look at and think about women. Men use various strategies to neutralise or control desire. One is to fetishise the female body…[while] another is for the man to appropriate it”. The brief biography of Jones on the Artsation website also noted that: Allen Jones was accused of being sexist and depicting women as undignified, mere willing objects of lust. Jones obviously never intended to show women in such a way, he wanted to question prohibitions and moral boundaries. ‘Nothing is as it seems’, the artist once said and also in this case one should not confuse the appearance of the object with its message. With his objects the artist carries trivialities like sexual connotations from advertising and show business into fine art to stylize and satirize them”.

Bizarrely, perhaps one of Jones’ unforeseen legacies is that his work appears to have unwittingly spawned a new sexual paraphilia – namely forniphilia. As I noted in my previous article on forniphilia, it is a form of sexual objectification and is viewed by many as a form of sexual bondage as the human body is typically incorporated into the shape of a piece of furniture where the person has to stay still for extended periods of time. The difference between Jones’ art and forniphilia is that forniphilia involves real humans whereas Jones’ works of art uses ‘humans’ made of fibreglass. The term ‘forniphilia’ was allegedly coined by Jeff Gord, the man behind The House of Gord (“The Home of Ultra Bondage”). In The House of Gord, there are many types of furniture that women had been temporarily turned into. This included many different types of table, lamps, pedestals, various types of chair (office chair, rocking chair, etc.), footstools, ceiling decorations (including chandeliers), lawn sprinklers, and bird tables. If Jones’ art was the direct inspiration for Gord and his followers, I wouldn’t be surprised. But even if it wasn’t, Jones’ work will continue to live on and will continue to garner controversy and feminist critique.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Ant, A. (2007). Stand and Deliver: The Autobiography. London: Pan.

Artsation (2015). Allen Jones – Biography. Located at:

Deurell, J. (2014). 10 key facts about Allen Jones. AnOther, November 10. Located at:

Dorment, R. (2014). Allen Jones, Royal Academy, review: ‘dangerous, perverse and brilliant’. Daily Telegraph, November 14. Located at:

Gregory, H. (2014). Fetish, fantasy & “women as furniture”: The complicated legacy of Allen Jones., December 3. Located at:

Griffiths, M.D (1999). Adam Ant: Sex and perversion for teenyboppers. Headpress: The Journal of Sex, Death and Religion, 19, 116-119.

Guadagnini, W. (2004). Pop Art UK: British Pop Art 1956-1972. Milan: Silvana.

Levy, P. (2014). A Fetish for Art. Touring Pop artist Allen Jones’s London workspace. Wall Street Journal, November 14. Located at:

Livingstone. M. (1979). Sheer Magic by Allen Jones. London: Thomas & Hudson.

Wikipedia (2013). Allen Jones (artist). Located at:

Williams, Z. (2014). Is Allen Jones’s sculpture the most sexist art ever? The Guardian, November 10. Located at:

Glum drone pleasures: The psychology of Ian Curtis and Joy Division

“Now there’s a really good book…[by French economist] Jacques Attali wrote in the late [1970s] called ‘Noise: The Political Economy of Music’…and the main tenet of that book is that…music is the best form of prophecy that we have…so that working with music or sound is our best way of divining a future, and being able to show to ourselves what’s round the corner in that psychological, or even psychic sense” (writer and graphic designer Jon Wozencroft being interviewed for the 2007 film Joy Division)

As a poverty stricken teenager in the early 1980s, all of my minimal disposable income was spent on buying records, cassettes, and music magazines (and to be honest, 35 years later nothing much has changed except I now buy far too many CDs instead of cassettes). Unlike most of my friends at the time I refused to be pigeon holed as a new romantic, a punk, a mod, or a goth because I liked music from all those genres. In the early 1980s was as equally as likely to buy a record by Adam and the Ants and Bauhaus as I was to buy records by Secret Affair and The Clash. I was also into city music scenes with my favourites being the ‘Liverpool scene’ (Echo and the Bunnymen, Teardrop Explodes, Wah! etc.), the ‘Sheffield scene’ (Human League, Heaven 17, Cabaret Voltaire, etc.), and the ‘Manchester scene’ (Magazine, Buzzcocks, Joy Division, The Smiths, The Passage, etc.).

The Manchester music scene was incredibly buoyant although often portrayed by the music press at the time as psychologically and emotionally ‘miserablist’. My parents could never understand what I saw in the “depressing and alienating music” (as they saw it) of bands like Joy Division and The Smiths. But it was through these bands that I developed an interest in psychology and what could be described as ‘psychgeography of post-punk’. In the case of Joy Division, their geographical location in Manchester and its surrounding area (Salford, Macclesfield) was integral to their music. In fact, a number of commentators (such as Liz Naylor, the co-editor of City Fun fanzine) have asserted that Joy Division “relayed the aura of Manchester” in the late 1970s and early 1980s.

All of my information about Joy Division came from reading the NME, listening to the John Peel Show on Radio 1, and listening to their two studio LPs (Unknown Pleasures and Closer) and assorted singles (that I mainly taped off the radio as most of them were not widely available). I was too young to go to gigs and they rarely appeared on television. Of the four members of Joy Division – Ian Curtis (vocals), Peter Hook (bass guitar), Bernard ‘Barney’ Sumner (guitar), and Stephen Morris (drums) – it was Curtis that captivated my adolescent attention. It was through Curtis’ documented medical conditions that helped develop my interest in psychology. Curtis suffered from epilepsy (like one of musical heroes Jim Morrison of The Doors) and clinical depression. It has also been alleged that he suffered from bipolar disorder (i.e., what used to be called ‘manic depression’) although this was never formally diagnosed (and many of those close to Curtis claim that such a claim is speculative at best).

Descriptions of Curtis’ behaviour on first sight look like bipolar disorder given the reports by his wife and others of his severe mood swings (where on one day he could have feelings of happiness and elation but on the next day could have feelings of intense depression and despair). However, other members of the band claimed that the mood swings were caused by the epilepsy medication Curtis was taking. However, bipolar disorder is not uncommon among musicians given many other high profile rock and pop stars have suffered from it including Brian Wilson (Beach Boys), Syd Barrett (Pink Floyd), Kurt Cobain (Nirvana), Ray Davies (The Kinks), Sinéad O’Connor, Poly Styrene (X-Ray Spex), and Adam Ant (to name just a few). Curtis was never afraid to write about psychological and medical conditions and the song ‘She’s Lost Control’ is arguably the most insightful song ever written about epilepsy (based not on his own experiences, but his observations of a female epileptic client who died while he was an Assistant Disablement Resettlement Officer based at the Job Centre in Macclesfield).

As any Joy Division fan knows, as a result of his severe depression, Curtis committed suicide by hanging himself on May 18, 1980 (a date I always remember because it was my favourite gran’s birthday), just two days before Joy Division were due to go on their first US tour. Even as a 14-year old teenager, I remember going to my local library in Loughborough not long after his death to learn more about depression, epilepsy, suicide, and attempted suicide (as he had two previous attempts to commit suicide earlier that year). I’m not saying that this alone was responsible for my career choice but it certainly facilitated my growing interest in psychology and mental health issues.

It was also through Joy Division that I started to read history books (and still do) on various psychological and non-psychological aspects of Nazism (and is evidenced by my previous blogs on the personality of Adolf Hitler and Nazi fetishism). Back in the late 1970s and early 1980s, Joy Division were often accused of having Nazi tendencies. It didn’t help that their name came from the 1955 novella House of Dolls by Jewish writer and Holocaust survivor Yehiel De-Nu (writing under his pen name Ka-tzetnik 135633). The ‘Joy Division’ was the name given to a group of Jewish women in World War II concentration camps whose only purpose was to provide sexual pleasure to Nazi soldiers. I have to admit I’ve never read any of De-Nu’s books. According to an online article by David Mikies (‘Holocaust Pulp Fiction’), De-Nu’s writings were “often lurid novel-memoirs, works that shock the reader with grotesque scenes of torture, perverse sexuality, and cannibalism“. In the 2006 book Joy Division and the Making of Unknown Pleasures, Jake Kennedy asserted that “Curtis’ fascination with extremes would hint to anyone willing to look beyond the headlines that the choice of name was probably an old fashioned punk exercise,  matter of old habits dying hard”.

One of the bands earliest songs ‘Warsaw’ (which was also their band name prior to becoming Joy Division) is arguably a lyrical biography of Hitler’s deputy Führer Rudolf Hess. The song even begins with the lyric “3 5 0 1 2 5 Go!” (Hess’ prisoner of war serial number after he was captured after flying to the UK in 1941). Another of their early songs ‘No Love Lost’ features a spoken word section with a complete paragraph from The House of Dolls. A 2008 article by music writer Jon Savage in The Guardian newspaper noted that Curtis’ songs “such as ‘Novelty’, ‘Leaders of Men’ and ‘Warsaw’ were barely digested regurgitations of their sources: lumpy screeds of frustration, failure, and anger with militaristic and totalitarian overtones”.

Deborah Curtis (Ian’s wife) also remembered that her husband had a book by John Heartfield that included photomontages of the Nazi Period and that graphically documented the spread of Hitler’s ideals. The cover artwork of the band’s first record, the ‘An Ideal For Living’ EP, also featured a boy member the Hitler Youth drawn by guitarist Barney Sumner banging on a drum. Much of the flirtation with Nazi symbolism was arguably juvenile fascination and playful naivety. It’s also been noted that Joy Division’s early music concentrated on the nihilistic provocations of industrial music’s pioneers Throbbing Gristle (whose music I also examined at length in a previous blog). An interesting 2010 article by Mateo on the A View From The Annex website defended Joy Division’s use of Nazi imagery and lyrics:

“The Labour government´s betrayal of the working class during the 1970s and the rise of Thatcherism at the end of the 1970s heralded a future of mass unemployment, government repression and decaying industry. The perspective taken by Ian Curtis, the band´s sole lyricist, towards this growing authoritarianism and despair is crucial to understand if one is to place the references to fascism found in the band´s album art in the context intended by the artist, that is, a despairing anti-Nazism…Punk at that time was a unique music scene in which battles between anti-racists and neo-nazis were being thrashed out at concerts as the skinheads tried to appropriate the punk aesthetic and hijack the following of alienated, disillusioned working class youth who gravitated towards such a sub-culture in places like Manchester at the beginning of the 1980s…The lyrics of Ian Curtis made it clear that this was a presence suffered and feared as opposed to tolerated or toyed with by the band…Joy Division feared fascism, they did not flirt with it and the artwork and lyrics in ‘An Ideal for Living’ serves as a warning of growing fascistic tendencies in British society…For this, Curtis and his bandmates should be lauded for tackling such a controversial issue and expressing such a well-grounded fear and hostility towards such a veritable enemy of the working class during a swift turn to the right in Britain”.

By all accounts, Curtis was a voracious reader and read books by William Burroughs, Fyodor Dostoyevsky, Franz Kafka, Friedrich Nietzsche, Nikolai Gogol, Jean-Paul Sartre, Hermann Hesse and J.G. Ballard, many of which made their way into various Joy Division songs (an obvious example being their song ‘Interzone’ taken directly from a collection of short stories by William Burroughs). As Jon Savage noted:

“Curtis’s great lyrical achievement was to capture the underlying reality of a society in turmoil, and to make it both universal and personal. Distilled emotion is the essence of pop music and, just as Joy Division are perfectly poised between white light and dark despair, so Curtis’s lyrics oscillate between hopelessness and the possibility, if not need, for human connection. At bottom is the fear of losing the ability to feel”.

J.G. Ballard was a particular inspiration to Curtis (particularly the books High Rise and Crash, the latter of which was about the suffering of car accident victims and sexual arousal, and which I wrote about in a previous blog on symphorophilia). One of Joy Division’s best known songs (the opening ‘Atrocity Exhibition’ from their second LP Closer) took its’ name from Ballard’s collection of ‘condensed novels’ (and given its focus on mental asylums is of great psychological interest). So distinct is Ballard’s work that it gave rise to a new adjective (‘Ballardian’) and defined by the Collins English Dictionary as “resembling or suggestive of the conditions described in J.G. Ballard’s novels and stories, especially dystopian modernity, man-made landscapes and the psychological effects of technological, social or environmental developments”. Given this definition, many of Joy Division’s songs are clearly Ballardian as they examine the emotional and psychological effects of everything around them (including personal relationships on songs such as their most well known and most covered song, and only British hit ‘Love Will tear Us Apart’).

The overriding psychology and underlying philosophy of both Ian Curtis and Joy Division are both contradictory and complex but ultimately the band members were a product of the environment they were brought up in and the sum of their musical and literary influences. At the age of 24 years, Curtis’ suicide was undoubtedly tragic and like many other literary and musical ‘artists’, his death has been somewhat romanticized by the mass media. Although he didn’t quite make it into the infamous ‘27 Club’ of ‘rock martyr’ musicians that died when they were 27 years (e.g., Dave Alexander [The Stooges], Chris Bell [Big Star], Kurt Cobain [Nirvana], Richey Edwards [Manic Street Preachers], Pete Ham [Badfinger], Jimi Hendrix, Robert Johnson, Brian Jones [Rolling Sones], Janis Joplin, Jim Morrison [The Doors], Amy Winehouse) he is surely a candidate for being a prime honorary member (along with Jeff Buckley). Retrospectively looking at his lyrics (In the shadowplay, acting out your own death, knowing no more” from ‘Shadowplay’, you can’t help but wonder (given that many of them were autobiographical) whether Curtis’ death could have been prevented by those closest to him.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Curtis, D. (1995). Touching From A Distance. London: Faber and Faber.

Curtis, I., Savage, J. & Curtis, D. (2015). So This Is Permanence: Joy Division Lyrics and Notebooks. London: Faber and Faber.

Gleason. P. (2015). This Is the Way: “So This Is Permanence” by Ian Curtis. Located at:

Hook, P. (2013). Unknown Pleasures: Inside Joy Division. London: Simon and Schuster.

Kennedy, J. (2006). Joy Division and the Making of Unknown Pleasures. London: Omnibus.

Mikies, D. (2012). Holocaust pulp fiction. The Tablet, April 19. Located at:

Morley, P. (2007). Joy Division: Piece by Piece: Writing About Joy Division 1977-2007. London: Plexus Publishing.

Reynolds, S. (2006). Rip It Up and Start Again: Postpunk, 1978–1984. New York: Penguin.

Savage, J. (2008). Controlled chaos. The Guardian, May 10. Located at:

A battle of Witts: A brief look at ‘Taboos’ and the work of The Passage

“If music be the food of love, play on. Give me excess of it” (Duke Orsino in Twelfth Night by William Shakespeare)

Today’s blog is not academic but it’s about an academic (but I’ll come to that later). Back in the early 1980s when I was in my early teenage years, my obsession for music was fed by listening to the John Peel show every weekday night. I still have dozens of cassettes of the songs that I taped off the show that I still cannot throw away (and before you ask, yes I am a hoarder when it comes to anything music-related). It was 1981 when I first heard a song that has become one of my all-time favourites – ‘Taboos’ by post-punk band The Passage. From the opening verse I was transfixed. Here was a group writing songs about sexual dysfunction in both a cerebral and humorous way. Around this time I was also a massive fan of Adam and the Ants, particularly their songs on sexual perversions and paraphilias (which I have already documented in two previous blogs on the psychology of Adam Ant, and Ant as a portrait in pop perversion)

The Passage formed March 1978 in Manchester and the band was led by Richard ‘Dick’ Witts (formerly a percussionist in the Halle Orchestra) and the only ever present member until they split up in 1983. Their early material as been likened to The Fall (not totally a surprise given that The Passage’s first bassist Tony Friel also played bass in The Fall), and like The Fall there was a constant change of line-ups with Witts being the equivalent of The Fall’s lead singer Mark E. Smith. Witts was also an occasional television presenter of music programmes (such as The Oxford Road Show). Witts also recalled the story of Morrissey auditioning for them before he formed The Smiths (“‘As we were spineless about singing we once auditioned a bunch of hopefuls, including a certain Steve Morrissey, who we thought a bit too glum for the likes of us”).


Between November 1980 and March 1983, The Passage released four great albums (Pindrop; For All And None; Degenerates; and Enflame) on three different record labels (first Object Music, then Virgin subsidiary label Night & Day, and finally with legendary indie label Cherry Red). The LPs were all re-released in 2003 on the LTM label along with a compilation album (BBC Sessions). There’s also a ‘best of’ CD collection with the homophonically titled Seedy (geddit? A prime example of Witts’ wit) which is well worth getting as a primer to their later recorded output. Much of their music was critically lauded including (then NME critic and later a member of the band Art of Noise) Paul Morley who compared them to Joy Division (a band that was actually the support act at one of The Passage’s early gigs). Morley’s review of their debut LP noted:

‘With the disquieting Pindrop, The Passage can be accepted as major even by the cowardly, cautious and cynical: it’s a work of disciplined intellectual aggression, frantic emotions and powerfully idiomatic musicality. Pindrop is densely shaded, erratically mixed (which often works in its favour), rough edged, heavy in an unloveable sense of the word…It’s as shocking a beautiful nightmare, as stormy and aware a debut LP as [Joy Division’s] Unknown Pleasures. Where you gasp a lot. Comparisons will harm. Their sound is their own. It’s the shock of the new – new shades, textures, noises, pulses, atmospheres, energies, the opening up of new realms of feeling.’

One of the things I loved about The Passage was they were never afraid to write songs that were lyrically intellectually political and/or sexual (e.g., ‘Troops Out’, ‘Carnal’, ‘Taboos’, ‘XoYo’). Their ‘love songs’ (to use a quote from the Soft Cell’s song ‘Perversity‘) are “deliciously twisted” (e.g., ’16 Hours’. Love Is As’, ‘Revelation’, ‘Time Will Tell’). In fact, a number of music critics would talk about Witts’ “rigorously intellectual approach” to music and lyric writing. Their second album (For All and None) even took its title from the four-part philosophical novel by German philosopher Friedrich Nietzsche (i.e., Thus Spoke Zarathustra: A Book for All and None). In the song ‘My One Request’, Witts refrain “Love, fear, power, hope” appears to be his manifesto on life. In a lengthy interview with Johnny Black for indie fanzine Masterbag about his continued fascination with form and structure:

“‘We’ve done 53 songs now and they’re all based on just three words,’ says Witts, beginning to illustrate his musical triangle on a paper napkin. At the corners of the triangle he writes the words and speaks them as he does so. ‘Fear, power and…love.’ ‘Another triangle takes shape while he tells me about power. ‘Power is ambiguous, it depends on how it’s used. In the same way, a knife can be used to cut bread, or to slit a throat.’ ‘The second triangle is ready, and at each corner he writes, semitone, minor third, major third, then pushes the napkin over to me. ‘Within these triangles you can sum up everything about Western music.’ The Witts fixation with structure (and triangles) is reflected even in the design of their album covers. ‘We use only black, red and white, which are symbolic colours. The red flag, the black flag for anarchy, black and white united fight – all these things…There are three people in the group and I associate those colours with us. I’m red, Andrew [Wilson] blue, and Paul [Mahoney] is white.”

I should also note that the track ‘Love Song’ from their New Love Songs EP was the first song I ever heard that featured the word ‘c**t’ in a rhyming couplet (‘I love you/Cos I need a c**t/I love you/To use you back and front’). (As a possibly amusing aside, I was the first ever academic to get the word ‘f**kwit’ into the British Journal of Psychology in a study examining the role of cognitive bias in slot machine gambling – see ‘Further reading’ below). The same song also referred to fellatio (but Adam and the Ants had already covered the topic in the song Cleopatra on their 1980 debut LP Dirk Wears White Sox). The Passage are arguably one of the most unsung bands of the 1980s. Perhaps the best tribute to the band was from Nick Currie (aka the musician Momus) who said:

“[The Passage were] one of the greatest, yet least known of 80s groups. I bought ‘Pindrop’ after hearing a track on [the John Peel show]. The album (slightly murkier, more introverted and mysterious sounding than later releases) was like nothing else being made at the time. Totally electronic, spooky, intelligent, political, passionate as hell, like Laurie Anderson crossed with The Fall. ‘Degenerates’ and ‘Enflame’ are also great records, Brechtian politics melded to angular, caustic lyrics. The Passage were very un-English in their willingness to write about sex and politics. I think you’d have to see them as libertarians in a peculiarly Protestant mode, like Quakers or Methodist radicals or something”.

Which brings me to arguably their two greatest songs – ‘Taboos’ and ‘XoYo’ – both about sex but both very different both musically and lyrically (sexual dysfunction versus sexual liberation). Both songs are on the 2003 CD reissue of the Degenerates LP and most people that have heard of The Passage probably prefer ‘XoYo’ because they are likely to be one of the 100,000+ music lovers (like myself) that bought the Cherry Red indie classic sampler album Pillows and Prayers on which it also appeared. The opening quote by Shakespeare is actually the first lyric on ‘XoYo’ (which you can listen to here) and it fits perfectly with the lyrical content of the song (you can read all the lyrics here as they also work as prose).

The ‘Taboos’ single (which you can listen to here) was recorded at Stockport’s Strawberry Studio in August 1981. Witts was apparently unhappy with the mix (although I think it’s great) as he was quoted as saying: “I drowned the drumming with timpani and other percussion, in particular Taboos which now sounds more like an Orange Order marching band than the [Phil] SpectorWall of Sound‘ I had in mind”. Lyrically, I just loved the whole song. Below are the lyrics to the whole song that I transcribed myself as (unlike ‘XoYo’), they don’t appear to be published anywhere online:

“I use this magazine that gives instructions/It tells me many things about seduction/It comes in monthly parts, there’s 16 sections/I need nine more for the complete collection

In Number 6 there’s chapters on disorders/And Number 7’s all about withdrawal/In Number 8 there’s pictures of positions/I’m stuck till I receive the ninth edition

Whoever hopes to dance with me/Must abandon all such guides and schemes/And measure up a million ways and means/Take to heart strange choreography

We have to wait until we’ve read them through/With things like this we’re better safe than sorry/I have it written here, four things to do/Each one a cornerstone of carnal knowledge

It makes you go blind/By closing your mind/Obstructing the view/Too many taboos/Too many taboos

We really should wait till we’ve read them through/You know we’re/always better safe than sorry/You see it written here a thousand rules/Certain regulations should be followed

Perhaps these studies on cassette are wisest/While they play you try the exercises/Just one of 15 minutes would be plenty/My body can’t take all five C-120s

Whoever hopes to dance with me/Must leave behind what’s being heard and seen/And stepping through a thousand routes and dreams/Take to heart new choreography

It makes you go blind/Disclosing the mind/A little taboos/Two million taboos

Let’s wait until we’ve seen the TV series/A programme titled ‘All Your Bedroom Queries’/You may will think I’m making lame excuses/I just don’t like, you know it more than I do

My only option is to write about/A verse or two of hollow lies about you/So you’d be flattered by my sharp deception/And words were made to exercise deception

Whoever wants to dance with me/Must abandon traps and trickery/Take to heart new choreography/Take by storm strange choreography

It makes you go blind/By closing the mind/Obstructing the view/Too many taboos/Too many taboos”

‘Taboos’ (words and music: Dick Witts and Andy Wilson)

Since The Passage disbanded, Witts has put his musical talents to good use. He became an academic and university lecturer in modern music and has taught at Edinburgh University, Goldsmiths University (London) and Edge Hill University (Ormskirk, Lancashire). He’s also written some great books including ones on Nico and The Velvet Underground (that you can download at his academic website). Hopefully after reading this, a few more people will delve into The Passage’s back catalogue and discover one of the great cult bands of the 1980s.

Note: I would like to thank both Dick Witts and Keith Nuttall (at for their help in compiling this article.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (1994). The role of cognitive bias and skill in fruit machine gambling. British Journal of Psychology, 85, 351-369.

Nice, J. (2003). The Passage\Biography. LTM Recordings. Located at:

Reynolds, S. (2006). Rip It Up and Start Again: Postpunk, 1978–1984. New York: Penguin.

Wikipedia (2015). Richard Witts. Located at:

Wikipedia (2015). The Passage (band). Located at:

Sound conclusions: The psychology of musical preferences

Last week I was invited to give a keynote talk at an Italian conference on community psychology in Padova. The reason I mention this is because it was at this conference I met another academic – Dr. Tom Ter Bogt – that has a job that I would love to have. Dr. Ter Bogt is a Professor in Popular Music and Youth Culture at the Department of Interdisciplinary Social Sciences of Utrecht University. Regular readers of my blog will know that I have an obsessive love of music and have written about the psychology many of my musical heroes in previous blogs.

It all started when Dr. Ter Bogt innocently asked me what I thought of Noel Gallagher’s latest album (Chasing Yesterday). When I told him that I thought it was great, it sparked a long conversation where we discussed our eclectic love of music taking in a shared appreciation of Oasis, The Beatles, Throbbing Gristle, The Velvet UndergroundLou Reed, Iggy Pop, David Bowie, Roxy Music, Brian Eno, Grace Jones, Johnny Cash, and Chic (to name but a few). I also learned that he used to be a club DJ and that he had authored a best selling book on the history of pop music in his home country. In further email conversations, he also shared with me that his most played artists were Television and the Comsat Angels (something I would never have predicted based on out initial conversation but something that I found endearing).

In the nicest way possible, I am envious of Dr. Ter Bogt’s job. He has managed to become a professor through his love of music, and now carries out scientific research on the topic. Our respective research backgrounds – while very different – occasionally intersect. For instance, Dr. Ter Bogt and his colleagues published a paper in a 2002 issue of Contemporary Drug Problems on ‘Dancestasy’ (dance and MDMA use) in Dutch youth culture and I have published papers on both dance as an addiction, and young people’s use of ecstasy as a ‘risky but rewarding behaviour’ (see ‘Further reading below).

As an avid music fan I was interested to read Dr. Ter Bogt’s typology of music listeners in a 2010 paper in the journal Psychology of Music. In this study, Dr. Ter Bogt and his colleagues constructed a typology of music listeners based on the of importance attributed to music and four types of music use (among a sample of nearly a thousand Dutch participants): (i) mood enhancement (e.g., “Music helps me to relax and stop thinking about things”), (ii) coping with problems (e.g., “I always play music when I feel sad”), (iii) defining personal identity (e.g., “Lyrics of my music often express how I feel”), and (iv) social identity (e.g., “I can’t be friends with someone who dislikes my music”).

Using latent class analysis, the study’s participants were classed into three listener groups – High-Involved Listeners (HILs; 19.7% of the sample), Medium-Involved Listeners (MILs; 74.2%), and Low-Involved Listeners (LILs; 6.1%). HILs listened to music most often for mood enhancement, coping with distress, identity construction and social identity formation. MILs and LILs formed predictably attached less importance to music in their lives. HILs liked a wide range of musical genres (e.g., pop, rock, urban, dance, etc.) and experienced the most positive affects when listening to music. Interestingly, both HILs and MILs (when compared to LILs) reported more negative affects (such as anger and sadness) when listening to music. The study also reported that even LILs listened to music frequently and used it as a mood enhancer.

In a 2010 study in the Journal of Adolescence, Dr. Ter Bogt and his colleagues examined the association between music preferences and adolescent substance use. In a nationally representative sample of 7324 Dutch adolescents (aged 12–16 years), the study collected data concerning music preferences, substance use behaviors, and the perceived number of peers using substances. Adolescent music preferences for eight different music genres clustered into four distinct styles labeled as pop (chart music, Dutch pop), adult (classical music, jazz), urban (rap/hip-hop, soul/R&B) and hard (punk/hardcore, techno/hard-house). Adolescent substance use among the participants comprised smoking, drinking, and cannabis use. The results showed that music preference and substance use was either wholly or partially mediated by perceived peer use.

Using the same dataset, a study published in a 2009 issue of Substance Use and Misuse reported that when all other factors were controlled for, higher levels of substance use was more likely among those who liked punk/hardcore, techno/hard-house, and reggae while lower levels of substance use was more likely among those who preferred pop and classical music. According to Ter Bogt and his colleagues, prior empirical research had demonstrated that liking heavy metal and rap predicted substance use. The Dutch data in this study found that “a preference for rap/hip-hop only indicated elevated smoking among girls, whereas heavy metal was associated with less smoking among boys and less drinking among girls”. Consequently, it was concluded that the music genres associated with increased substance use “may vary historically and cross-culturally, but, in general, preferences for nonmainstream music are associated positively with substance use, and preferences for mainstream pop and types of music preferred by adults (classical music) mark less substance use among adolescents”. The authors also noted that the data were correlational therefore the direction of causation of the music–substance use link cannot be drawn.

In a more recent (2013) study published in the journal Pediatrics, Dr. Ter Bogt and colleagues examined the relationship between early adolescents’ musical preferences and minor delinquency. Following 309 adolescents (149 boys, 160 girls) from the age of 12 years over a four-year period, the study found that that early fans of different types of rock (e.g., rock, heavy metal, gothic, punk), African American music (rhythm and blues, hip-hop), and electronic dance music (trance, techno/hard-house) showed elevated minor delinquency both concurrently and longitudinally. Conversely, preferring conventional pop (chart pop) or highbrow music (classic music, jazz) was negatively related to minor delinquency. The study concluded that “early music preferences emerged as more powerful indicators of later delinquency rather than early delinquency, indicating that music choice is a strong marker of later problem behavior”.

On a personal level, I know how important music is in my on life and as a source of my own identity. The many studies carried out by Dr. Ter Bogt and his research colleagues further our understanding of music across the lifespan (particularly its role in adolescence) and I look forward to reading their future work.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Delsing, M. J., Ter Bogt, T. F., Engels, R. C., & Meeus, W. H. (2008). Adolescents’ music preferences and personality characteristics. European Journal of Personality, 22(2), 109-130.

Larkin, M. & Griffiths, M.D. (2004). Dangerous sports and recreational drug-use: Rationalising and contextualising risk. Journal of Community and Applied Social Psychology, 14, 215-232.

Maraz, A., Király, O., Urbán, R., Griffiths, M.D., Demetrovics, Z. (2015). Why do you dance? Development of the Dance Motivation Inventory (DMI). PLoS ONE, 10(3): e0122866. doi:10.1371/ journal.pone.0122866

Maraz, A., Urbán, R., Griffiths, M.D. & Demetrovics Z. (2015). An empirical investigation of dance addiction. PloS ONE, 10(5): e0125988. doi:10.1371/journal.pone.0125988.

Mulder, J., Ter Bogt, T. F., Raaijmakers, Q. A., Gabhainn, S. N., Monshouwer, K., & Vollebergh, W. A. (2009). The soundtrack of substance use: music preference and adolescent smoking and drinking. Substance Use and Misuse, 44(4), 514-531.

Mulder, J., Ter Bogt, T. F., Raaijmakers, Q. A., Gabhainn, S. N., Monshouwer, K., & Vollebergh, W. A. (2010). Is it the music? Peer substance use as a mediator of the link between music preferences and adolescent substance use. Journal of Adolescence, 33, 387-394.

Mulder, J., Ter Bogt, T., Raaijmakers, Q., & Vollebergh, W. (2007). Music taste groups and problem behavior. Journal of Youth and Adolescence, 36(3), 313-324.

Selfhout, M. H., Branje, S. J., ter Bogt, T. F., & Meeus, W. H. (2009). The role of music preferences in early adolescents’ friendship formation and stability. Journal of Adolescence, 32(1), 95-107.

Ter Bogt, T., Engels, R., Hibbel, B., Van Wel, F., & Verhagen, S. (2002). ‘Dancestasy’: Dance and MDMA use in Dutch youth culture. Contemporary Drug Problems, 29, 157–181.

Ter Bogt, T. F., Keijsers, L., & Meeus, W. H. (2013). Early adolescent music preferences and minor delinquency. Pediatrics, 131(2), e380-e389.

Ter Bogt, T.F., Mulder, J., Raaijmakers, Q.A., & Gabhainn, S.N. (2010). Moved by music: A typology of music listeners. Psychology of Music, 39, 147-163.

Extremes of dreams (so it seems): The psychology of ‘Vanilla Sky’

Regular readers of my blog will know that when it comes to certain films and television shows (and their accompanying DVD box sets) I can be somewhat obsessive and fanatical (for instance see, my blog on my love of all things concerning Hannibal Lecter). I’m one of those individuals that will watch some films again and again looking for further insight and deeper meanings (such as Memento, The Usual Suspects, Donnie Darko, Inception, Shutter Island, Seven, and The Shining). One of the films I have watched many times is Cameron Crowe’s psychological thriller Vanilla Sky (starring Tom Cruise, Kurt Russell, Cameron Diaz and Penélope Cruz), a remake of the Spanish film Abre los Ojos (Open Your Eyes).

One of the reason I like the film is that it prominently features the concept of lucid dreaming. I’d never heard of lucid dreaming until 1988. I was doing my PhD at the University of Exeter at the time and one of my best friends (Robert Rooksby) was doing his PhD on lucid dreaming. As the Wikipedia entry on lucid dreaming notes:

“A lucid dream is any dream in which one is aware that one is dreaming. In relation to this phenomenon, Greek philosopher Aristotle observed: ‘often when one is asleep, there is something in consciousness which declares that what then presents itself is but a dream’…The person most widely acknowledged as having coined the term is Dutch psychiatrist and writer Frederik (Willem) van Eeden…In a lucid dream, the dreamer has greater chances to exert some degree of control over their participation within the dream or be able to manipulate their imaginary experiences in the dream environment…Lucid dreams can be realistic and vivid. It is shown that there are higher amounts of beta-1 frequency band (13–19 Hz) brain wave activity experienced by lucid dreamers, hence there is an increased amount of activity in the parietal lobes making lucid dreaming a conscious process”.

Much like the films of David Lynch (one of my favourite film directors), Vanilla Sky is a film forces you to think about what is going on and is one of those films that you can come to your own conclusions as to what it all means. As a psychologist, I love films that play with the mind and Vanilla Sky is one of those films, particularly as psychology in the form of dreams, subjective reality, and the unconscious lie at the heart of the film. The director Cameron Crowe added many obscure clues and hidden references throughout the film to help viewers further explain the film and to add more layers.  There are dozens of dedicated websites that have compiled lists of theories, messages and/or hidden clues. In the film’s production notes, Crowe later admitted: “We constructed the movie, visually and story-wise, to reveal more and more the closer you look at it. As deep as you want to go with it, my desire was for the movie to meet you there”. That alone is enough of a hook to get me watching repeatedly.

Another aspect of the film that I love is the perfect use of music. Almost every lyric of every song used throughout the movie interweaves seamlessly between the actors, the in-scene narrative, and the developing story line. The songs are expertly chosen. This is no surprise given that Crowe was formerly a music journalist and a contributing editor at Rolling Stone magazine. Like me, Crowe is a huge fan of The Beatles, and referred to the “clues” in Vanilla Sky as his own version of the ‘Paul McCartney is Dead’ rumour that swept the world in 1969 (i.e., the notorious Beatles hoax when fans worldwide became convinced through song lyrics, sonic tricks, and album art that Paul McCartney had died and was replaced by a look-alike). As Crowe commented: “Divorcing it from whether Paul was really dead or not, that was a really great parlour game: searching for clues, the excitement of different layers, some of them chilling, some of them really funny. It was a great model for us [on Vanilla Sky]”. One of the homages to The Beatles in the film concerns their song Revolution 9. The film contains countless references to the number (or time) 9:09 (on Aames’ wristwatch, a child’s shirt, the prison chalkboard, and multiple references to cats who, has myth has it, have nine lives).

I’m assuming that anyone that has read this far has seen the film (but if you haven’t – spoiler alert – some of what I’m about to write will likely reduce the enjoyment of watching the film for the first time). The thrust of the plot is as follows:

“From a prison cell where he has been charged for murder, David Aames (Tom Cruise, in a prosthetic mask, tells his life story to court psychologist Dr. Curtis McCabe (Kurt Russell). In flashback, David [who is acrophobic with an irrational fear of heights] is shown to be the wealthy owner of a large publishing firm in New York City which he inherited from his father, leaving its regular duties to his father’s trusted associates. As David enjoys the bachelor lifestyle, he is introduced to Sofia Serrano (Penélope Cruz) by his best friend and author Brian Shelby [who is writing a book on Aames] at a party. David and Sofia spend a night together talking, and fall in love. When David’s former lover, Julianna “Julie” Gianni (Cameron Diaz) hears of Sofia, she attempts to kill herself and David in a car crash. Julie dies but David survives, his face grotesquely disfigured, leading him to wear a mask to hide the injuries. With no hope to use plastic surgery to repair the damage, David cannot come to grips with the idea of wearing the mask for the rest of his life. One night on a night out with Sofia…David gets hopelessly drunk, and [is left by Sophia] to wallow in the street outside” (Wikipedia entry on Vanilla Sky)

It is generally accepted that everything from this point in the film is a dream (although others say the whole film is a dream). Rather than live out the rest of his life in a disfigured state, Aames has his body cryogenically frozen by a company called Life Extension after attempting suicide. He lives the rest of his life as a lucid dream from the moment he was found on the pavement after his drunken night out (“under the ‘vanilla sky’ from a Monet painting”). However, during cryogenic sleep, the lucid dream goes horribly wrong and starts to incorporate elements from his subconscious. After 150 years in suspended sleep, the company that placed Aames into cryogenic suspension calls in ‘Tech Support’ and Aames is offered a choice to either be reinserted into a corrected lucid dream, or to wake up by taking a leap of faith – literally – from the top of a high roof (that forces him to challenge his fear of heights).

Conquering his final fear, David jumps off the building, his life flashing before his eyes, and whites out immediately before hitting the ground. A female voice commands him to ‘open your eyes’ (a recurring theme in the movie), and the film ends with David opening his eyes” (Wikipedia entry on Vanilla Sky).

Many different websites examining the film claim there are five interpretations of the film’s ending (and this is supported by Crowe himself). The five interpretations (taken verbatim from the Wikipedia entry on the film) are:

  • “Tech support is telling the truth: 150 years have passed since Aames killed himself and subsequent events form a lucid dream.
  • The entire film is a dream, evidenced by the sticker on Aames’ car that reads “2/30/01” (February 30 does not occur in the Gregorian Calendar).
  • The events following the crash form a dream that occurs while Aames is in a coma.
  • The entire film is the plot of the book that Brian [Shelby, his best friend] is writing.
  • The entire film after the crash is a hallucination caused by the drugs that were administered during Aames’ reconstructive surgery”.

(I’m most persuaded by the first interpretation). What I also love about the film is that Crowe added lots of little details that take a few viewings of the film before they are usually spotted. All of these help in both trying to interpret the film, as well as becoming a game where repeated watching becomes more rewarding. For instance:

  • In the first scene in which Julianna appears, the tune ringing on her cell phone is Row Row Row Your Boat that features the lyric “life is but a dream”.
  • At his birthday party, Aames is asked how it’s going to which he responds “Livin’ the dream, baby…livin’ the dream”.
  • At the same party, Aames’ best friend Brian Shelby comes into the second apartment wears a t-shirt with the words “fantasy” in sparkly sequins.
  • In one of the prison scenes, the word ‘DREAM’ is spelt out backwards on a chalkboard.
  • In the prison cell, the book, Memories, Dreams, and Reflections (by Carl Jung) is on the table while Aames is talking to his psychiatrist Dr. McCabe. The book concerns Jung’s personal dreams and how they helped uncover his “shadow” and removed his persona (his ‘mask’). In fact one critique of the film by Carlo Cavagna described the whole film as “overtly Jungian”. More specifically, he asserted that Vanilla Sky is fundamentally about the relationship between the ego and the unconscious, and practically a primer on the most fundamental concepts found in any Jungian glossary…For Jung, the unconscious includes desires repressed by our education and socialization, but there is more ‘psychic material that lies below the threshold of consciousness’. The unconscious is the foundation on which the conscious mind is based”.
  • On Aames’ prison uniform the name tag says “Frozen Guy”.
  • His patient number on his Life Extension cryogenic tank says “PL515NT 4R51MS” (which if the numbers are replaced with their corresponding letters of the alphabet, it almost spells “Pleasant Dreams”).
  • As Aames is getting his prison photograph taken, the slate spells ‘When did the dream become a nightmare?’ (in simple code).
  • Sofia calls Aames a “pleasure delayer” twice in the film (but says it so subtly that it’s hard to hear properly).
  • When Aames and Sophia are lying in bed after making love, Sophia asks “Is this is a dream?” and Aames replied “absolutely”.
  • At one point in the film, Dr. McCabe tells Aames that he’d had a nightmare the day before.  Aames replies that “It’s all a nightmare”.

I said earlier in the article that I thought the songs were perfectly chosen. Many fans of the film have noted that the lyrics repeatedly appear to match the emotion of the scene where it is played. As the Uncool website notes:

“For example, the song that plays over David leaving Sophia’s in the morning is Jeff Buckley’s, ‘Last Goodbye’…that morning was there last one true goodbye. Yes, they see each other after this, but after the car wreck when both of their lives are forever changed. ‘Last Goodbye’ also contains the lyrics: ‘Kiss me, please kiss me, but kiss me out of desire, babe not consolation’ which follows David’s plight rather well (as the next time he sees her is after the accident and he wants her affections but not sympathy for his disfigurement)…Bruce Springsteen’s ‘The River’ album (featured in the closing montage) also has some lyrical significance. One of the best lines from the song ‘The River’ is: “Is a dream a lie if it don’t come true, or is it something worse?” Also, two R.E.M. songs are featured. Don’t forget what R.E.M. stands for. Rapid eye movement. As in a state of sleep. It’s when you dream”.

It doesn’t take a psychologist to work out that I simply love the level of detail that went into making the film. I am not a great fan of psychodynamic (psychoanalytic) interpretation, but in Vanilla Sky, the mask that Aames wore became his ‘persona’ and the term was used by Carl Jung to describe the face that we as individuals present to society and (in some cases) to ourselves. Carlo Cavagna argues that:

“[Aames] attraction to [Sophie] is irresistible because she is his anima, his archetypal dream lover, the personification of the feminine nature in his own unconscious. Jung posited that all men carry an ideal image of woman in their heads and unconsciously project that image onto “the person of the beloved…David’s disfigured face, which he sometimes hides with his mask, represents his shadow. For Jung, the shadow is the inferior part of the personality, the sum of all personal and collective psychic elements that, because of their incompatibility with the chosen conscious attitude, are denied expression in life and therefore coalesce into a relatively autonomous “splinter personality” in the unconscious. Despite the negative connotations of the word ‘shadow’, Jung meant it to encompass all those qualities that are suppressed, both positive and negative. ‘The shadow personifies everything that the subject refuses to acknowledge about himself and yet is always thrusting itself upon him directly or indirectly’… [Aames] reality is subjective, and his shadow is breaking through into consciousness. This is the source of the film’s main conflict. In discussing dream therapy and the difficulty of processing and assimilating the unconscious, Jung wrote that several negative outcomes are possible – eccentricity, infantilism, paranoia, schizophrenia, or regression (the restoration of the persona). The revelation and assimilation of David’s unconscious is essentially the story of Vanilla Sky”.

Although there are many critics who hated the film, I love it on many different levels (including the underlying psychology).

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Cavagna, C. (2001, December). Vanilla Sky. Located at:

Jung, C.G. (1961). Memories, Dreams, Reflections. New York: Vantage.

Kummer, R. (2010). “What is happiness to you?” Vanilla Sky (2001) Film Analysis. Located at:

Rooksby, R. and Terwee, Sybe J.S. (1990). Freud, van Eeden and lucid dreaming. Lucidity Letter, 9(2), 18–28. Located at:

Turner, R. (2014). Vanilla Sky movie review: Beyond lucid dreams. Located at:

The Uncool (2015). Vanilla Sky secrets. Located at:

Wikipedia (2015). Vanilla Sky. Located at:

Whirled piece: Dancing as an addiction

In previous blogs I have examined various (admittedly extreme) aspects of dancing including people that are sexually aroused by dancing (choreophilia), dancing as a form of frottuerism, people that are addicted to dancing (in this case, the Argentine tango), and people who have developed medical complaints as a result of dancing (‘breaker’s neck’ caused by break dancing). However, over the last few months I have been a co-author on two dance-related research papers with my research colleagues in Hungary (led by Aniko Maraz). The first one (published in the journal PLoS ONE) was about the development and psychometric validation of the ‘Dancing Motives Inventory’ (DMI). The second one (also published in PLoS ONE) was a study of dance addiction (and which I will describe in more detail below).

I’m sure many of you reading this will think that dancing is a somewhat trivial area to be carrying out scientific research. However, research has shown that dancing can have substantial benefits for physical and mental health such as decreased depression and anxiety, and increased physical and psychological wellbeing. After we developed the DMI, we realised that very little known about the psychological underpinnings of excessive dancing, and whether in extreme cases, dancing could be classed as an addictive behaviour. Given the lack of empirical research in dance addiction, we conceptualized dance addiction to be akin to exercise addiction. For example, a study published in the journal Perceptual and Motor Skills led by Dr. Edgar Pierce reported that dancers scored higher on the Exercise Addiction Scale compared to endurance and non-endurance athletes. Added to this, both exercise and dancing require stamina and physical fitness, and for this reason, dance is often classified as a form of exercise.

Over the last 20 years I have published many papers on exercise addiction (see ‘Further reading’ below) so there is no reason why dance addiction couldn’t theoretically exist (in fact, it could be argued that dance addiction – if it exists – is a sub-type of exercise addiction). There are also a handful of studies that have examined excessive dancing and whether it can be addictive to a small minority. A study by Edgar Pierce and Myra Daleng (again in Perceptual and Motor Skills) conducted a study with 10 elite ballet dancers and found that dancers rated thinner bodies as ideal and significantly more desirable than their actual body image despite being in the ‘ideal’ BMI range. The study also found that dancers often continue to dance despite discomfort, “because of the embedded subculture in dance that embraces injury, pain, and tolerance”. In a more recent study in the Journal of Behavioral Addictions (and which I reported at length in a previous blog), Dr. Remi Targhetta and colleagues assessed addiction to the Argentine tango. They found that almost half of their participants (45%) met the DSM-IV criteria of abuse, although a substantially lower prevalence rate (7%) was found when using more conservative criteria.

In our recently published study, we proposed that excessive social dancing would be associated with detriments to mental health. More specifically, we aimed to (i) identify subgroups of dancers regarding addiction tendencies, (ii) explore which factors account for the elevated risk of dance addiction, and (iii) explore the motivations underlying excessive dancing.

Our sample included 447 salsa and ballroom dancers (32% male and 68% female, with an average age of 33 years) who danced recreationally at least once a week. To assess ‘dance addiction’ we created the ‘Dance Addiction Inventory’ modified from the Exercise Addiction Inventory (that I co-developed back in 2004) in which we simply replaced the word ‘exercise’ with the word ‘dance’. We also assessed the dancers’ general mental health, borderline personality disorder, eating disorder symptoms, and dance motives.

As far as we are aware, our study is the first to explore the psychopathology and motivation behind dance addiction. Based on my criteria of addiction, five distinct types of dancers were identified. Only two of these types danced excessively. About one-quarter of our sample reported high values on all criteria of addiction but they reported no conflict with the social environment. However, 11% of dancers (and what we termed the ‘high risk’ group) scored high on all addiction symptoms and experienced conflict in their life as a consequence of their excessive dancing.

Our study also found that dance addiction was associated with mild psychopathology, especially with elevated number of eating disorder symptoms and (to a lesser extent) borderline personality traits (something which has also been found in research examining exercise addiction). Perhaps unsurprisingly, escapism (and to a lesser extent mood enhancement) was an especially strong indicator of dance addiction. I say ‘unsurprisingly’ because escapism has already been much reported in other types of behavioural addiction such as gambling and video gaming (including a lot of my own research). Here, escapism as a motivational factor refers to dancing in order to avoid feeling empty or as a mechanism to deal with everyday problems. Based on our findings, we believe that to a minority of individuals appear to be addicted to dancing and that it may be being used be a maladaptive coping mechanism.

Based on what we know in the exercise addiction literature, we proposed that future studies should also assess whether eating disorder is primary or secondary to dance addiction (i.e., whether the purpose of excessive dancing is weight-control and/or the motivation to perform leads to disturbances in eating patterns). I should also point out that although we found that distress was correlated with dance addiction, the association disappeared when other measures were added to the regression model. This may indicate that distress is not directly associated with problematic dancing and that it may arise from other problematic factors such as having an eating disorder.

Given the lack of research in the field, other studies are needed to confirm or refute the findings of our study. Given that dancing is a social activity, social conflicts may not arise when the person has only fellow dancers as partners or friends – therefore, the risky behaviour may remain somewhat hidden. Another question that could be examined is whether there is any difference between amateur and professional dancers in terms of addiction tendency (although among professional dancers there may be a debate about whether their behaviour is dancing addiction or ‘workaholism’). Also, we don’t know whether our findings can be extended to other dance genres (as we only surveyed ballroom and salsa dancers)

I would just like to end by saying that dancing is very clearly a healthy activity for the majority of individuals. However, our study does seem to suggest that excessive dancing may have problematic and/or harmful effects for a small minority. Although we couldn’t establish causality, dance addiction appears to have the potential to be associated with mild psychopathology.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Additional input: Aniko Maraz, Róbert Urbán and Zsolt Demetrovics.

Further reading

Allegre, B., Souville, M., Therme, P. & Griffiths, M.D. (2006). Definitions and measures of exercise dependence, Addiction Research and Theory,14, 631-646

Berczik, K., Szabó, A., Griffiths, M.D., Kurimay, T., Kun, B. & Demetrovics, Z. (2012). Exercise addiction: symptoms, diagnosis, epidemiology, and etiology. Substance Use and Misuse, 47, 403-417.

Berczik, K., Szabó, A., Griffiths, M.D., Kurimay, T., Kun, B. & Demetrovics, Z. (2012). Exercise addiction: symptoms, diagnosis, epidemiology, and etiology. Substance Use and Misuse, 47, 403-417.

Griffiths, M.D., Szabo, A. & Terry, A. (2005). The Exercise Addiction Inventory: A quick and easy screening tool for health practitioners. British Journal of Sports Medicine, 39, 30-31.

Griffiths, M.D., Urbán, R., Demetrovics, Z., Lichtenstein, M.B., de la Vega, R., Kun, B., Ruiz-Barquín, R., Youngman, J. & Szabo, A. (2015). A cross-cultural re-evaluation of the Exercise Addiction Inventory (EAI) in five countries. Sports Medicine Open, 1:5.

Kurimay, T., Griffiths, M.D., Berczik, K., & Demetrovics, Z. (2013). Exercise addiction: The dark side of sports and exercise. In Baron, D., Reardon, C. & Baron, S.H., Contemporary Issues in Sports Psychiatry: A Global Perspective (pp.33-43). Chichester: Wiley.

Maraz, A., Király, O., Urbán, R., Griffiths, M.D., Demetrovics, Z. (2015). Why do you dance? Development of the Dance Motivation Inventory (DMI). PLoS ONE, 10(3): e0122866. doi:10.1371/ journal.pone.0122866

Maraz, A., Urbán, R., Griffiths, M.D. & Demetrovics Z. (2015). An empirical investigation of dance addiction. PloS ONE, 10(5): e0125988. doi:10.1371/journal.pone.0125988.

Pierce, E.F. & Daleng, M.L. (1998) Distortion of body image among elite female dancers. Perceptual and Motor Skills, 87, 769-770.

Pierce, E.F., Daleng, M.L. & McGowan, R.W. (1993) Scores on exercise dependence among dancers. Perceptual and Motor Skills, 76, 531-535.

Ramirez, B., Masella, P.A., Fiscina, B., Lala, V.R., & Edwards, M. D. (1984). Breaker’s neck. Journal of the American Medical Association, 252(24), 3366-3367.

Targhetta, R., Nalpas, B. & Perney, P. (2013). Argentine tango: Another behavioral addiction? Journal of Behavioral Addictions, 2, 179-186.

Distraction plans: Excessive smartphone use and pain perception

In a previous blog I outlined many physical syndromes that had been reported in the 1980s medical literature, a number of which related to excessive video game playing. This included ‘Space Invader’s Wrist’ (published in the New England Journal of Medicine), ‘Pseudovideoma’ (Journal of Hand Surgery), ‘Pac-Man Phalanx’ (Arthritis and Rheumatism) and ‘Joystick Digit’ (Journal of the American Medical Association). More recently, other new medical complaints have been reported related to excessive mobile phone use including a report of ‘Blackberry thumb’ in a 2013 issue of the Canadian Medical Association Journal. 

Earlier this month saw the publication of a case report involving a tendon rupture in a man excessively playing a video game on his smartphone. The report appeared in JAMA Internal Medicine by Dr. Andrew Doan and his colleagues (the same Dr. Doan that reported a case study of someone “addicted” to Google Glass that I examined in a previous blog). The authors of the latest report wrote:

“We describe a patient with rupture of the extensor pollicis longus tendon associated with excessive video game play on his smartphone. A 29-year-old, right hand–dominant man presented with chronic left thumb pain and loss of active motion. Before the onset of symptoms, he reported playing a video game on his smartphone all day for 6 to 8 weeks. He played with his left hand while using his right hand for other tasks, stating that ‘playing was a kind of secondary thing, but it was constantly on.’ When playing the video game, the patient reported that he felt no pain. He reported no injuries or prior operations to either hand. He denied a history of inflammatory arthritis, quinolone use, or other predisposing medical condition for ten-don rupture. On physical examination, the left extensor pollicis longus tendon was not palpable, and no tendon motion was noted with wrist tenodesis. The thumb metacarpophalangeal range of motion was 10° to 80°, and thumb interphalangeal range of motion was 30° to 70°. The findings on physical examination of the patient’s right hand were unremarkable. The clinical diagnosis was rupture of the left extensor pollicis longus tendon. A magnetic resonance imaging study of his left hand revealed tendon attenuation and rupture of the tendon. Radiographic studies of the wrist found no bone spurs or prior or current fractures. The patient subsequently underwent an extensor indicis proprius (1 of 2 tendons that extend the index finger) to extensor pollicis longus tendon transfer. During surgery, rupture of the extensor pollicis longus tendon was seen between the metacarpophalangeal and wrist joints”

One of the things that I found interesting was that despite the tendon rupture, when the man was actually playing the game, he felt no pain. This is something I know only too well from personal experience. Unfortunately, I have a chronic and degenerative spinal complaint (herniated discs in my neck) but I feel no pain whatsoever when I am cognitively distracted. I find that work is a much better analgesic than dihydrocodeine (i.e., when I am working I feel no pain whatsoever). However, playing video games come a close second as when I am engaged in video game playing (even on simple casual games), the fact that it takes up all my cognitive resources means that I don’t feel any pain. This is nothing new and many medics are aware of the therapeutic benefits of gaming. There are now many studies showing that children undergoing chemotherapy need much less pain relief if they play video games after their treatment compared to children that don’t play video games. (In fact I’ve written a number of papers and book chapters on ‘video game therapy’ – see ‘Further reading’ below). This case report then went on to say:

“Video games suppress pain perception in pediatric patients and during burn treatments. Visual distraction and neuroendocrine hypothalamic-pituitary-adrenal arousal provide a plausible explanation for why the patient did not feel pain from his injury. Without the expected physiologic negative pain feedback, excessive gaming may have led to tendon attenuation and subsequent attritional rupture of the tendon. Attritional rupture at the midtendon differs from high- energy ruptures that occur where the tendon is thinnest or be- tween tendon and bone. Although this is only a single case report, research might consider whether video games have a role in clinical pain management and as nonpharmacologic alternatives during uncomfortable or painful medical procedures. They may also have a role in reducing stress. It may be interesting to ascertain whether various games differ in their ability to reduce the perception of pain…Research might also consider whether pain reduction is a reason some individuals play video games excessively, manifest addiction, or sustain injuries associated with video gaming”.

This conclusion does appear to suggest that the authors are unaware of the many hundreds of studies that have examined the therapeutic benefits of gaming (in fact there’s even an academic journal dedicated to such studies appropriately called the Games For Health Journal). As I have noted in a number of my writings about video gaming as a medical intervention for children:

  • Videogames are likely to engage much of a person’s individual active attention because of the cognitive and motor activity required.
  • Videogames allow the possibility to achieve sustained achievement because of the level of difficulty (i.e., challenge) of most games during extended play.
  • Videogames appear to appeal most to adolescents.

Consequently, videogames have also been used in a number of studies as ‘distractor tasks’. This latest case report highlights the simultaneous potential positive and negatives of gaming within a single individual but also highlights the fact that video gaming is both mobile and spreading to many more types of hardware. I’m now wondering which medical team will be the first to write about a new medical syndrome relating to the new Apple Watch.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Behr, J.T. (1984). Pseudovideoma. Journal of Hand Surgery, 9(4), 613.

Gibofsky, A. (1983). Pac‐Man phalanx. Arthritis and Rheumatism, 26(1), 120.

Gilman, L., Cage, D.N., Horn, A. Bishop, F., Klam, W.P. & Doan, A.P. (2015). Tendon rupture associated with excessive smartphone gaming. JAMA Internal Medicine, doi:10.1001/jamainternmed.2015.0753

Griffiths, M.D. (2003). The therapeutic use of videogames in childhood and adolescence. Clinical Child Psychology and Psychiatry, 8, 547-554.

Griffiths, M.D. (2005). Video games and health. British Medical Journal, 331, 122-123.

Griffiths, M.D. (2005). The therapeutic value of videogames. In J. Goldstein & J. Raessens (Eds.), Handbook of Computer Game Studies (pp. 161-171). Boston: MIT Press.

Griffiths, M. D., Kuss, D.J., & Ortiz de Gortari, A. (2013). Videogames as therapy: A review of the medical and psychological literature. In I. M. Miranda & M. M. Cruz-Cunha (Eds.), Handbook of research on ICTs for healthcare and social services: Developments and applications (pp.43-68). Pennsylvania: IGI Global.

McCowan, T.C. (1981). Space Invader’s wrist. New England Journal of Medicine, 304,1368.

Osterman, A. L., Weinberg, P., & Miller, G. (1987). Joystick digit. Journal of the American Medical Association, 257(6), 782.

O’Sullivan, B. (2013). Beyond BlackBerry thumb. CMAJ, 185, 185-186.

Soe, G.B., Gersten, L. M., Wilkins, J., Patzakis, M. J., & Harvey, J.P. (1987). Infection associated with joystick mimicking a spider bite. Western Journal of Medicine, 146(6), 748.

Yung, K., Eickhoff, E., Davis, D. L., Klam, W. P., & Doan, A. P. (2014). Internet Addiction Disorder and problematic use of Google Glass™ in patient treated at a residential substance abuse treatment program. Addictive Behaviors,

Deal love: Bargain hunting as an addiction

“Bargain hunting may save money, but for some people, looking for the next ‘great deal’ becomes an addiction. The call of the clearance rack wins out over practical matters – like whether you need or want what you found, or even have a place to put it” (Tesh Media, ‘Are You Addicted To Bargain Hunting?’)

A couple of weeks ago, I did some background research for a newspaper interview on the psychology of bargain hunting (only for the journalist then to interview somebody else about it). Instead of wasting all the material collected, I decided to use it for this article. Most of the material in this article borders on ‘pop psychology’ but I found it interesting nonetheless. For instance, in a recent article on the BBC News website, the (anonymous) author provided some basic rules on how to be a more savvy shopper and bargain hunter (which I am quoting verbatim):

  • “Try to avoid stores that are too busy with loud music. This can confuse and distract you from judging what is a genuine offer.
  • Ask the sales rep to repeat the sales details in a clear and slow manner and if possible ask him/her to write them down.
  • Before you make a decision take a break, count from one to ten and think again about the benefits and perils of the offer.
  • Can you shop alone? Peer pressure has been proven to be a key indicator for individuals buying products that they do not need.
  • Never shop when you are feeling emotionally upset. Purchasing to overcome any mood or behavioural troubles is not beneficial in the long term.
  • Go shopping after a meal or when in a good and clear mood. There is evidence that shopping when you feel peckish can make you spend more than intended”.

As soon as we enter any shop (online or offline) we are being bombarded with psychological tactics in an attempt to get us to buy more products (such as selling products that have a price ending in 99p). The BBC article interviewed consumer psychologist Dr. Dimitri Tsivrikos who said:

“These prices are obviously used to convince you that you are spending less than you actually are. A price reduction makes it even more tempting. The bargain price is appealing to you because it challenges the status quo. The retailer appears not to be in complete control of the final price of the product, and this makes you feel that you are now in control. And because of that you feel you can negotiate the final price that you have to pay – whether that is the sale price or even a buy one get one free deal…Brain studies have shown that when we are excited by a bargain, this interferes with your ability to clearly judge whether it is actually a good offer or not”.

When I started researching online, I came across a number of articles claiming that for a small minority, bargain hunting was addictive (as the opening quote demonstrates). In another article on the Tesh Media website, reference was made to April Lane Benson’s edited book I Shop, Therefore I Am. According to that article (which merges bargain hunting addiction with shopping addiction more generally):

“[Benson] says that when it comes to bargain-hunting addictions, what people buy isn’t as important as how big the price reduction is. In fact, the bigger the price cut, the more tempting a purchase is. After all, if something’s 80% off the original price – you’re saving 80 percent! What you may not consider is that by not buying, you’ll save 100%. Bargain addicts also make illogical purchases, like grabbing up sale-price auto parts for cars they don’t own, or bargain kid’s clothes for children they don’t have…So, why is a bargain-hunting addiction so common? Tim Kasser, a professor of psychology at Knox College in Illinois, says it’s a way for people to ease insecurities, and feel more competent and in control. In fact, shopping addicts often don’t realize they have a problem, even when the bags and bills start stacking up. It usually takes a big event to bring it to their attention, like divorce, a new baby, unemployment, or retirement. Or they simply max out their credit cards, and have no more spending power”

In the same article published on the Tech Media website, it claimed the five signs of being ‘addicted’ to bargain hunter were:

  • “You hit sales and clearance racks when you feel angry or blue. Or you feel guilty after shopping and hide your purchases.
  • You spend more money than you can afford.
  • You see sales as opportunities you can’t pass up.
  • Another clue you’re a bargain addict: You spend so much time tracking down deals that it intrudes on your time with family and friends.
  • You often forget what you bought, and find things in your closets you’ve never used”.

Obviously some of these ‘warning signs’ tap into what I believe are the core components of addiction (such as the fourth bullet point that taps into ‘conflict’), however, most of the criteria have nothing to do with ‘addiction’ whatsoever. Using bargain-hunting as a way of making oneself feel better mirrors what is found in other addictions, but characteristics such as not being able to pass up a bargain, and forgetting what has been bought are not core signs of addiction but are idiosyncratic consequences that specifically relate to bargain hunting. Another online article also noted:

“According to new survey findings from Consumer Reports, 23% of women say they sometimes buy things they don’t need just because they’re on sale. For most of us, getting a discount is enough of a reward: 80% say they would hunt for a bargain even if money weren’t an issue for them. In general, the survey found bargain shopping has increased significantly, from 76% in 2011 to 83% today. That shift may be due in part to the growing use of smartphone coupons, which has increased from 11% in 2011 to 24% today. Human psychology may help explain the irresistible allure of a discount. Research suggests that people tend to enjoy bargains, regardless of whether any financial gain is involved. You might even be able to blame your bargain hunting on Mom and Dad, because some experts say genetic differences make certain people predisposed to finding pleasure in raiding the sale rack”.

This paragraph provided a hyperlink to some genuine academic research carried out by Dr. Peter Darke and his colleagues (published in a 2006 issue of the Journal of Applied Social Psychology). They carried out a couple of experiments examining both the financial and non-financial motivations underlying bargain hunting. They reported that:

“Subjects read scenarios that described the purchase of a television set. Scenarios differed in terms of whether a bargain was received, whether there was personal financial gain, and whether the sale was acquired through skill or luck. The results suggest that subjects generally enjoyed bargains regardless of any financial gain, thereby implying that nonfinancial motives might also be involved. Surprisingly, bargains acquired skillfully were not enjoyed more than lucky bargains. Thus, achievement motives could not explain why subjects enjoyed bargains when there was no associated financial gain. Instead, it seemed that acquiring a bargain was primarily considered a matter of luck”.

I was also interested in the claims that bargain hunting might be underpinned by genetic influences. These claims were made by Mark Ellwood in his 2013 book Bargain fever: How to shop in a discounted world. Ellwood summarized his book in an article for Time magazine and wrote:

“As it turns out, a passion for finding bargains is genetically preprogrammed in all humans, although it’s activated much more in some than others. Spotting special offers triggers a release of dopamine, the feel-good neurotransmitter that I like to think of as ‘buyagra’. Dopamine is such a powerful chemical that our brains have developed a built-in system to clean it up as quickly as possible. One in four Caucasians has an otherwise harmless flaw in what’s known as the COMT gene. While the rest of us can flush our brains free of dopamine with the efficiency of a Dyson, those with an iffy COMT gene can brandish only a hand broom. It takes more time and effort to flush their brains clean of buyagra – and so they are physiologically more prone to splurge, especially on bargains”.

Ellwood claimed that as soon as “bargain addicts sees one ‘Sale’ sign – cue a jolt of dopamine – they’re hooked”. More specifically, he goes on to argue that:

“Of course, a propensity for bargain hunting isn’t purely genetic…Many hardcore coupon cutters I’ve interviewed cite hardscrabble childhoods or food-bank visits as the foundation of their frugality. Certainly, in the past decade, deal hunting has gone from a sign of indigence to one of intelligence; thanks to the roiling economy and an uncertain future, more people have migrated to the markdown section than ever before…Internet-equipped smartphones turned price comparison into a one-step process in your palm — the practice known as showrooming that’s so detested by retailers. But in our search for bargains, we would do well to ask ourselves whether we are really trying to economize or whether we’re being driven by an even stronger impulse: the chemical drive to get a good price”.

Given that I believe shopping can be an addiction in a minority of individuals, it doesn’t take too much of a leap to suggest bargain hunting could be an addiction (or even a sub-type of shopping addiction). However, as far as I am aware, there has never been any empirical research examining ‘bargain hunting addiction’ more specifically. Based on the few online articles that I read, it certainly appears that we are living in a time and an age where such research would be worth carrying out.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

BBC News (2015). The psychology of shopping for bargains. Located at:

Benson, A.L. (2000). I Shop Therefore I Am: Compulsive Buying and the Search for Self. Jason Aronson Inc. Publishers.

Consumer Reports (2014). America’s bargain-hunting habits. What shoppers will and won’t do to save a buck. April 30. Located at:

Darke, P. R., & Freedman, J. L. (1995). Nonfinancial Motives and Bargain Hunting1. Journal of Applied Social Psychology, 25(18), 1597-1610.

Davenport, K., Houston, J. & Griffiths, M.D. (2012). Excessive eating and compulsive buying behaviours in women: An empirical pilot study examining reward sensitivity, anxiety, impulsivity, self-esteem and social desirability. International Journal of Mental Health and Addiction, 10, 474-489.

Ellwood, M. (2013). The genetics of bargain hunting. Time, October 21. Located at:

Ellwood, M. (2013). Bargain fever: How to shop in a discounted world. London: Portfolio.

Lebowitz, S. (2014). Extreme bargain hunters: How far would you go for a deal. LearnVest, May 2. Located at:

Maraz, A., Eisinger, A., Hende, Urbán, R., Paksi, B., Kun, B., Kökönyei, G., Griffiths, M.D. & Demetrovics, Z. (2015). Measuring compulsive buying behaviour: Psychometric validity of three different scales and prevalence in the general population and in shopping centres. Psychiatry Research, 225, 326–334.

Tesh Media Group (2015). Are you addicted to bargain hunting? Located at:

Williams, A. (2013). Bargain fever: The new secrets of shopping in a discounted world. The Week, November 5. Located at:

Mould on tight: A brief look at plaster cast fetishism

Back in the early 2000s I remember watching Plaster Caster, a documentary film that looked at the life of artist and groupie, Cynthia Plaster Caster (i.e., Cynthia Albritton). Cynthia is in/famous for her plaster casting of rock star penises such as Jimi Hendrix and Noel Redding (both in the Jimi Hendrix Experience), Eric Burdon (The Animals), Wayne Kramer (MC-5), Jello Biafra (The Dead Kennedys), and Pete Shelley (Buzzcocks), She began her career in erotic plaster casting in 1968 but now includes women as her artistic clients (and typically makes plaster casts of their breasts). Her plaster casting skills have also been immortalized in song by both Kiss (‘Plaster Caster’) and Jim Croce (‘Five Short Minutes’). As her Wikipedia entry points out:

“In college, when her art teacher gave the class an assignment to ‘plaster cast something solid that could retain its shape’, her idea to use the assignment as a lure to entice rock stars to have sex with her became a hit, even before she made a cast of anyone’s genitalia. Finding a dental mould making substance called alginate to be sufficient, she found her first client in Jimi Hendrix, the first of many to submit to the idea. Meeting Frank Zappa, who found the concept of ‘casting’ both humorous and creative as an art form, Albritton found in him something of a patron”.

However, sexual plaster casting does not begin and end with Cynthia Plaster Caster. In a previous blog, I briefly mentioned the practice of mummification within a sadomasochistic context. According to Dr. Aggrawal’s 2009 book Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices, mummification is:

“An extreme form of bondage in which the person is wrapped from head to toe, much like a mummy, completely immobilizing him. Materials used may be clingfilm, cloth, bandages, rubber strips, duct tape, plaster bandages, bodybags, or straitjackets. The immobilized person may then be left bound in a state of effective sensory deprivation for a period of time or sensually stimulated in his state of bondage – before being released from his wrappings”.

One type of restrictive mummification practice not mentioned by Dr. Aggrawal is that of plaster cast fetishism. Although there is little academic research on the topic, a quick Google search throws up many dedicated online sites and hundreds of video clips for sale and/or sharing. For instance, I came across the Casted Angel website (that claims to be the oldest ‘cast and bandage site’), the Cast Fetish website, the Cast Paradise website, and the Fantacast website (please be warned that if you click on any of the links, all of these sites are sexually explicit)

The Wikipedia entry on mummification reports that such activity is typically used to enhance the feelings of total bodily helplessness (which would be totally fulfilled by those engaging in plaster cast fetishism), and is incorporated with sensation play (i.e., a group of erotic activities that facilitate particular physical sensations upon a sexual partner). As a 2010 article on ‘The Erotic Secrets of the Mummy’ notes:

“A variant of this extreme and spectacular form of bondage is mummification made with plaster…Anyone who has taken an arm or leg immobilized by a cast can imagine how restrictive it is to use this material for bondage. Obviously there are safety precautions which must be taken: you must cover the body of the person to be bound with a protective layer (e.g. plastic) so the plaster does not come into direct contact with skin, and make sure to have safety scissors around for easy removal of the bindings. It is also important to note that mummification increases body temperature and therefore sweating, so you must make sure to hydrate the person being bound. An example of complete plaster mummification can be seen in a nonsexual context, in the comedy After Hours by Martin Scorsese”.

As well as being a form of extreme mummification, plaster cast fetishism is also a sub-variant of ‘cast fetishism’ that according to the Encyclopedia Dramatica comprises erotic “concentration on orthopedic casts (plaster, polymer, bandage, etc.) It is usually related to the fetishes of feet, stockings, shoes and amputees”. Cast fetishists derive sexual pleasure and arousal from people (typically the opposite sex) wearing casts on their limbs (but may also be additionally aroused by people using crutches or who have a limp). I’ve come across dozens of people who have posted in online forums and claiming they have cast fetishes and/or fixations. Here are just a few:

  • Extract 1: “It is no bad thing to have a cast fetish when you have an ongoing foot injury. This morning I got [a plaster cast] for my left leg as my foot is giving trouble. Wanting to keep my foot up when riding in my friend’s car I put the window down and rested my cast on the top of the door. The wind blowing across my bare casted toes as we drove down the street was just the ultimate turn-on!”
  • Extract 2: “Since I was a child I had a strong fetish for casts and bandages. When I was 6 or 7 years old I saw a girl in at the local hospital, with a freshly applied plaster [cast] in her right leg, and how she cleaned her toes with a damp cloth. That’s still one of the memories that arouses me. Two years ago, I had a girlfriend, who came to know about my fetish, it was kinda difficult for me to say, but she liked the idea and I put her in a homemade [plaster cast], then I painted her toenails and put a toe-ring. It was a shame that it was one night only and the plaster didn’t dry at all, but it was so good to stay with her and kiss her toes wiggling out of her cast. It was one of the most pleasant nights that I’ve had”.
  • Extract 3: “I have been in love with casts since about 13 yrs old. I have had the chance to [wear a] dual hip [cast] and several short and long term casts but want to wear possibly a full body one day if I find the right cast partner”.
  • Extract 4: I’ve had an interest seeing girls in casts for quite some time now. I think it started when I was a little kid and broke my leg. Probably since then I have always wanted to be in a cast, but didn’t want to hurt myself! I just recently discovered the ease and community around the world of recreational casting. I have a short leg cast and it’s an amazing feeling!”
  • Extract 5: “I have always had a fascination for seeing people in a cast, and in particular girls in long leg casts. It may have something to do with the restricted movement I don’t know. I am not interested in the associated, implied pain aspect but more the caring aspect. I always thought that this was an idea peculiar to me but, I was recently inspired to search the net and found a whole community subscribing to the cast fetish idea with many images…I have never fractured a limb so I have never had a cast but, I have made a couple of attempts at self-casting”
  • Extract 6: “I love being in a cast. For years I have studied the casting processes in both plaster and fiberglass. I have honed these skills to the point [that] nobody, [not] even an orthopedic assistant can tell it was not applied professionally”
  • Extract 7: “I have always wanted to have a cast on my leg and or arm. I have tried hitting my hand on the ground but I still have not fractured it…I would even pay someone to break both my arm and leg”

One of the most detailed I have come across is this one:

“I have a strong sexual attraction to, and erotic fascination with, the sight of the female leg wearing an orthopaedic cast, particularly along its full extent, from toes to hip. Now in my mid-forties, I have been aware of this ‘interest’ since my early teens, which might explain my particular attraction to plaster casts, as were the norm at such a time, which somehow seem heavier and more of a physical entity than contemporary casts. For many years, I assumed this peculiar attraction to be mine alone, and looked forward to those rare occasions when I might see a woman with a leg in plaster in public or otherwise find a picture in a newspaper or magazine, which I would collect. However, since the advent of the internet, I have become aware that a number of like-minded souls exist all over the world, that the ‘cast fetish’ is out there in the world of cyberspace, is shared and enjoyed by people and is practised recreationally in the real, everyday world by those who have the inclination and means to do so”.

“As the online aspect of this fetish has developed over recent years, I now find I am able to better satisfy my visual needs through the large number of available images, of both medically and recreationally-worn leg casts. I have obsessively built a large collection of pictures of women wearing leg casts, and frequently enjoy these. Sometimes I feel a certain frustration that my need to satisfy the desire to find and see more images consumes more time than I have available to ‘waste’, but this is not something over which I have full control – it is a compulsion and needs to be fulfilled in this way, in the manner of such a condition, even if it never seems possible to have quite enough of such images, there is always the thrill of the anticipation of finding a new, ‘perfect’ picture of a cast and its wearer. I have always assumed that my obsession is based on the aesthetics of the leg cast, being related as it is to my general attraction to women’s legs, feet, toes, boots, etc. The leg cast is very much an ‘object of desire’ in its appearance and in the manner it objectifies the leg inside, I enjoy the way a cast looks and find this arousing”.

“However, I wonder whether my ‘interest’ may have other underlying, hidden causes and inspirations, and exactly what might have triggered this fetish? I wonder this because although I have never had occasion to wear a cast myself (and thus experienced the physical restrictions imposed by one), and neither has anyone with whom I might spend regular, extended periods of time, such as a family member or close friend, I have often imagined that female friends might have to have a leg in plaster that I might be around them, or that I might meet and form a relationship with a woman in such a situation (not that I have any desire to see anyone come to harm, suffer an injury, etc, but I would love to see the effect of such – the wearing of a cast – if it ever occurred). I have a very strong desire to be in the presence of a leg cast as it is being worn, that I might interact with it and the wearer, that I might experience the sexuality of such, and it is something about which I have frequent sexual fantasies, being the most arousing situation I am able to imagine”.

In a short 2006 article on ‘Women with Plaster Casts’ at the online Trendhunter website, Hernando Gomez Salinas wrote about the Cast Fetish website and then used the writings of Sigmund Freud to provide some theoretical insight into the fetish:

“According to Freud, fetishism is considered a paraphilia or sexual deviation as a consequence of an infantile trauma with the fear of castration. When a kid discovers the absence of penis in his mother, he looks away from her terrified, and the first object he stares at after the trauma turns into his fetish object. So, according to Freud, it is possible that the fans of [the Cast Fetish webpage] saw their fathers or a relative with a plaster cast”

I am not a fan of Freud’s theorizing, and I personally believe that the origin of such fetishes is most likely behavioural conditioning (classical and/or operant). However, given the complete lack of empirical research, this was the only article I came across that featured anything vaguely academic in relation to the fetishizing of plaster casts. It would appear from both anecdotal evidence that plaster cast mummification (particularly within a BDSM context) comprises a significant minority interest and is probably nowhere near as rare as some other sexual behaviours that I have covered in my previous blogs.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Aggrawal A. (2009). Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices. Boca Raton: CRC Press.

Forbidden Sexuality (2004). Mummification bondage. Located at:

Salinas, H.G. (2006). Women with plaster casts. Trend Hunter, November 29. Located at:

Wikipedia (2013). Sensation play (BDSM). Located at:

Wikipedia (2013). Total enclosure fetishism. Located at:

Wikipedia (2013). Mummification (BDSM). Located at:


Get every new post delivered to your Inbox.

Join 2,094 other followers