Monthly Archives: November 2017

Out of sports: The influence of structural and situational characteristics in online sports betting

In a paper that I recently co-wrote in the Journal of Sport and Social Issues with Hibai Lopez-Gonzalez and Ana Estevez, we argued that the growing conversion of sports betting into an online activity has prompted two types of transformations in the way companies market their betting products. Firstly, the Internet has not only extended the opportunities to bet but has also changed the characteristics of the betting practice itself. Such product characteristics can be divided into two categories, namely situational and structural characteristics, that appear to be associated with factors influencing the onset and maintaining of betting as well as the difficulty of discontinuing it (the focus of this blog). Secondly, the online dimension has also enabled the proliferation of cross-marketing strategies leading to a convergence between previously independent markets or the tightening of the relationship between those with already established synergies (which I will examine in a future blog).

The internet has substantially transformed the situational and structural characteristics of sports betting. Situational factors comprise all environmental features that might make gamblers feel comfortable (both psychologically and physically) while gambling including sensory factors like colour, music, and smell in the environment, novelty of the activity, accessibility or proximity to a gambling venue, social facilitation and intrinsic association, which is defined as ‘the degree to which gambling is associated with other interests and attractions’.

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New situational factors in online sports betting include: (i) easier and faster accessibility to betting opportunities; (ii) ubiquity of bettable competitions around the globe and seamless availability of those competitions around the clock; (iii) anonymity (in terms of social stigma traditionally attached to gambling) and comfortable betting from home or elsewhere via mobile devices; (iv) greater social facilitation via online communities of bettors or betting leagues organized between groups of friends; and (v) an enhanced intrinsic association of sports betting with sporting values such as health, competition, team identification and loyalty, further facilitated by the proliferation of live sport content on television and social media.

Structural factors refer to the specific characteristics or design of the gambling activity such as win probability, sound and lighting effects of the game, bet frequency (how many bets a person can place in a given period of time), loss chasing facilitation (gambling to recover lost money), jackpot size, price structure, near-miss opportunities (the psychological bias of interpreting losses as nearly wins or anticipatory of a winning streak).

New structural factors in online betting include: (i) a greater frequency of bets, with shorter intervals between bets, and shorter event durations (e.g., virtual sports), meaning faster reward mechanisms; (ii) in-play betting, which encompasses a closer connection between watching sport and betting; (iii) contextual betting, with live markets that open after specific actions (e.g. betting on the outcome of a penalty kick seconds after being awarded by the referee); (iv) greater illusion of control over the bets with new functionalities that emphasize the skills involved and diminish the role of luck, such as cash out (the person can withdraw the bet before the end of the event at the price stipulated by the betting site), accumulators (a person can aggregate multiple events in a single bet, increasing the potential return), exchange (betting against other people instead of the bookmaker); and (v) a greater integration in the betting process of the knowledge about the sport (e.g., daily fantasy sports), resulting in the gamification of the betting experience.

In a 2013 scoping study that I published with Dr. Abby McCormack in the International Journal of Cyber Behavior, Psychology and Learning, we noted that new situational and structural factors associated with Internet gambling could influence the onset of problem gambling in non-sporting gambling contexts. The relative novelty of these situational and structural characteristics affecting the wagering on sports is reflected in the scarcity of research devoted to understanding them. However, there are a few studies.

An analysis of 47,603 Bwin betting website subscribers (by Dr. Debi LaPLante and colleagues in the journal Computers in Human Behaviors) showed some interesting results in the direction of the importance of structural factors determining excessive gambling. The most involved bettors (those comprising the most active 1% of the user sample) who gambled on final outcomes did not escalate their gambling behaviour over time whereas those who gambled in-play did so. In a 2014 follow-up study in the journal Psychology of Addictive Behaviors, LaPlante and her colleagues examined the effect of in-play betting in the development of problem gambling. The researchers expanded the sample to other forms of gambling and compared the role of breadth (i.e., many different gambling forms) and depth involvement (i.e., more frequent betting) in problem gambling onset. They hypothesised that more involved users would be more likely to become problem gamblers (which was shown to be the case). For every form and gambling, when controlling for depth and breadth involvement, the model was not able to predict gambling-related problems, with one exception: in-play betting. The study suggested that a structural characteristic of a game, the live betting action, could be a precipitant, in conjunction with other determinants, of gambling disorders.

Another study by Dr. Richard LaBrie and Dr. Howard Shaffer (in a 2011 issue of Addiction Research and Theory) found that self-limiting features – in which the bettor determines a maximum amount of money to be bet – made problem gamblers bet less frequently but, in turn, increased the stakes of the bets placed. Bettors who scored high on problem gambling scales chased their losses by implementing a risk aversion strategy, placing high bets conservatively on short odds events (i.e., events with unbalanced contenders in which the outcome can more likely be determined beforehand but with a lower monetary return).

While there has been an increasing amount of research that has examined the influence of situational and structural characteristics in gambling (particularly in relation to slot machine gambling), the impact of such characteristics on online sports betting (at present) remains largely unknown.

(Please not that this article was co-written with Dr. Hibai Lopez-Gonzalez and Dr. Ana Estevez).

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (1993). Fruit machine gambling: The importance of structural characteristics. Journal of Gambling Studies, 9, 101-120.

Griffiths, M.D. (1999). Gambling technologies: Prospects for problem gambling. Journal of Gambling Studies, 15(3), 265–283.

Griffiths, M.D. (2005). A biopsychosocial approach to addiction. Psyke & Logos, 26(1), 9–26.

Griffiths, M.D. & Auer, M. (2013) The irrelevancy of game-type in the acquisition, development and maintenance of problem gambling. Frontiers in Psychology, 3, (621). doi: 10.3389/fpsyg.2012.00621.

LaBrie, R. & Shaffer, H.J. (2011). Identifying behavioral markers of disordered Internet sports gambling. Addiction Research & Theory, 19(1), 56–65.

LaPlante, D., Nelson, S.E. & Gray, H.M. (2014). Breadth and depth involvement: Understanding Internet gambling involvement and its relationship to gambling problems. Psychology of Addictive Behaviors, 28(2), 396-403.

LaPlante, D.A., Schumann, A., LaBrie, R.A., et al. (2008). Population trends in Internet sports gambling. Computers in Human Behavior, 24(5), 2399–2414.

Leino, T., Torsheim, T., Blaszczynski, A., Griffiths, M.D., Mentzoni, R., Pallesen, S. & Molde, H. (2015). The relationship between structural characteristics and gambling behavior: A population based study. Journal of Gambling Studies, 31, 1297-1315.

Lopez-Gonzalez, H., Estevez, A. & Griffiths, M.D. (2017). Marketing and advertising online sports betting: A problem gambling perspective. Journal of Sport and Social Issues, in press.

Lopez-Gonzalez, H. & Griffiths, M.D. (2016). Is European online gambling regulation adequately addressing in-play betting advertising? Gaming Law Review and Economics, 20, 495-503.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). Understanding the convergence of online sports betting markets. International Review for the Sociology of Sport, in press.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). ‘Cashing out’ in sports betting: Implications for problem gambling and regulation. Gaming Law Review and Economics, in press.

McCormack, A. & Griffiths, M.D. (2013). A scoping study of the structural and situational characteristics of internet gambling., 3(1), 29–49.

Parke, J. & Griffiths, M.D. (2006). The psychology of the fruit machine: The role of structural characteristics (revisited). International Journal of Mental Health and Addiction, 4, 151-179.

Parke, J. & Griffiths, M.D. (2007). The role of structural characteristics in gambling.  In G. Smith, D. Hodgins & R. Williams (Eds.), Research and Measurement Issues in Gambling Studies (pp.211-243). New York: Elsevier.

Making scents of it all: A brief look at sex, smell and olfactophilia

Olfactophilia (also known as osmolagnia, osphresiolagnia, and ozolagnia) is a paraphilia where an individual derives sexual pleasure from smells and odours. Given the large body of research on olfaction, it is unsurprising that in some cases there should be an association with sexual behavior. The erotic focus is most likely to relate to body odors of a sexual partner, including genital odors. One of my favourite papers examining sex and smell was a 1999 paper by Dr. Alan Hirsch and Dr. Jason Gruss published in the Journal of Neurological and Orthopaedic Medicine and Surgery. As they note in the introduction to their study, sex and smell have a long association:

“Historically, certain smells have been considered aphrodisiacs, a subject of much folklore and pseudoscience. In the volcanic remnants of Pompeii, perfume jars were preserved in the chambers designed for sexual relations. Ancient Egyptians bathed with essential oils in preparation for assignations; Sumarians seduced their women with perfumes. A relationship between smell and sexual attraction is emphasized in traditional Chinese rituals, and virtually all cultures have used perfume in their marriage rites. In mythology, rose petals symbolized scent, and the word ‘deflowering’ describes the initial act of sex…Dramatic literature abounds with sly references to nasal size as symbolic of phallic size, as in the famous play Cyrano De Bergerac…Psychoanalysis has made much of these associations. Fliess, in his concept of the phallic nose, formally described an underlying link between the nose and the phallus. Jungian psychology also connects odors and sex”.

In contemporary society, perfumes for women and colognes for men are marketed aggressively because it is a multi-billion pound business and are advertised in a way that suggests sexual success for those who use such fragrances. Hirsch and Gruss argue that:

“The prominent connection between odors and sex among diverse historical periods and cultures implies a high level of evolutionary importance. Freud suggested that odors are such strong inducers of sexual feelings that repression of smell sensations is necessary to civilization. Anatomy bears out the link between smells and sex: the area of the brain through which we experience smells, the olfactory lobe, is part of the limbic system, the emotional brain, the area through which sexual thoughts and desires are derived. Brill [1932] suggests that people kiss to get their noses close together, so that they can smell each other (the Eskimo kiss). Or possibly they kiss to get their mouths together so they can taste each other since most of what we call taste is dependent upon olfaction”.

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One of the research areas that I have published a couple of papers with Dr. Mark Sergeant (see ‘Further reading’ below) in is on the area of pheromones (i.e., chemical substances “produced and released into the environment by an animal, especially a mammal or an insect, affecting the behaviour or physiology of others of its species”). Pheromones are known to exist across the animal kingdom from insects to primates (possibly including humans but most robust scientific studies have shown the evidence is relatively weak, and if pheromones do exist in humans the effects are likely to be very subtle). As Hirsch and Gruss note:

“Inside the human brain, near the top of the nose is an anatomical feature that gives us reason to believe that human pheromones exist: the vomeronasal organ. Its function is unknown, but in subhuman primates, this is the area where pheromones act to increase the chance of procreation…When we exercise, we sweat through endocrine glands. But when we are embarrassed or sexually excited, we sweat through apocrine glands that release high-density steroids under the arms and around the genitalia; their role is unknown. In subhuman primates, the same apocrine glands release pheromones”.

Other evidence for the existence of pheromones are the studies showing that women’s menstrual cycles tend to synchronize over time when living or working closely together (the so-called ‘McClintock Effect’ named after Martha McClintock, the person who first reported it in a 1971 issue of the journal Nature). Other research by Dr. Hirsch has shown evidence that links smell with sexual response. For instance, in one of his studies, 17% of patients that had “olfactory deficits” had developed some kind of sexual dysfunction.

In Hirsch and Gruss’ 1999 study, they examined the effects of 30 different smells on male sexual arousal of 31 American male participants (aged 18 years to over 60 years). They underwent various (question-based) smell tests and their sexual arousal was assessed experimentally by measuring penile blood flow with a penile plethysmograph. The smells comprised 24 different odourants in addition to six combination odourants. All 30 odours produced an increase in penile blood flow (Table III). They reported that:

“The combined odor of lavender and pumpkin pie had the greatest effect, increasing median penile-blood flow by 40%. Second in effectiveness was the combination of black licorice and doughnut, which increased the median penile-blood flow 31.5%. The combined odors of pumpkin pie and doughnut was third, with a 20% increase. Least stimulating was cranberry, which increased penile blood flow by 2%…Men with below normal olfaction did not differ significantly from those with normal olfaction, nor did smokers differ significantly from nonsmokers”.

The findings supported their hypothesis that positive smelling odours would increase sexual arousal, and then speculated a number of reasons why this might be the case:

“The odors could induce a Pavlovian conditioned response reminding subjects of their sexual partners or their favorite foods. Among persons raised in the United States, odors of baked goods are most apt to induce a state called olfactory-evoked recall. Possibly, odors in the current study evoked a nostalgic recall with an associated positive mood state that affected penile blood flow. Or the odors may simply be relaxing. In others studies, lavender, which increased alpha waves posteriorly, an effect associated with a relaxed state. In a condition of reduced anxiety, inhibitions may be removed and thus penile blood flow increased…Another possibility, odors may act neurophysiologically…Nor can we rule out a generalized parasympathetic effect, increasing penile blood flow rather than specific sexual excitation…The specific odors that affected penile blood flow in our experiment were primarily food odors…Does this support the axiom that the way to a man’s heart (and sexual affection) is through his stomach?…We certainly cannot consider the odors in our experiment to be human pheromones, therefore we believe they acted through other pathways than do pheromones”.

Shortly after this study, Hirsch and his colleagues repeated the study on females (assessing their vaginal blood flow) and found similar effects that they reported in the International Journal of Aromatherapy. In this second study they found that the largest increases in vaginal blood flow were from candy and cucumber (13%), baby powder (13%), pumpkin pie and lavender (11%), and baby powder and chocolate (4%). Obviously there are major limitations with both of these studies (such as small sample sizes, all the odours being selected by the researchers, and blood flow being the sole measure of arousal).

Odours that are sexually arousing are likely to be very specific and (in some cases) strange and/or bizarre. For instance, I published the world’s first case study of eproctophilia (sexual arousal from flatulence and a sub-type of olfactophilia) in a 2013 issue of the Archives of Sexual Behavior (a topic that I examined in a number of previous blogs such as those here and here). I’ve also come across anecdotal evidence of other strange smells that sexually arouse people. For instance, in an article on ’15 Surprising & Weird Fetishes’, number 11 in the list was ‘air freshener’ fetish:

One Reddit user reports becoming aroused as a teenager whenever he walked into a room that uses a specific brand and scent of air freshener! After some questioning from other conclusions, he suspects that the scent has become associated withe the first time he watched porn. Other users report being turned on by scents such as perfume samples that were included in ‘Playboy’ magazine”.

Some paraphilias may have an element of olfaction. For instance, antholagnia refers to individuals who are sexually aroused by flowers (and the arousal may depend on the sight and/or smell of the flowers). The Kinkly website notes (without empirical evidence to back up any of the claims made):

People with antholagnia typically have a preference for certain flowers, just as most people are sexually aroused by certain body types. They are likely to become aroused while visiting a florist shop, a floral nursery, or a botanical garden. They may also seek out images of flowers online for sexual gratification. Most people with antholagnia learn to manage their condition and enjoy healthy sex lives. They may even use the scent of flowers during foreplay or intercourse. However, if antholagnia starts to interfere with a person’s professional or personal life, he or she may wish to seek treatment. Treatment for antholagnia may consist of cognitive or behavioral therapies, psychoanalysis, or hypnosis”

I also came across an online 2013 article (‘Scents that trigger sexual arousal’) by Susan Bratton that summarized recent research (although she based most of it from material in Dr. Daniel Amen’s 2007 book Sex On The Brain). More specifically, the article note that:

“Current research also suggests the scent of musk closely resembles that of testosterone, the hormone that enhances healthy libido in both sexes. In scent studies at Toho University in Japan, floral and herbal essential oils were found to impact sexual arousal in the nervous system. But depending on whether you need to stimulate or relax your partner to get them in an amorous mood, you would use different scents. To stimulate the Sympathetic Nervous System use jasmine, yang-ylang, rose, patchouli, peppermint, clove and bois de rose. To relax the Parasympathetic Nervous System use sandalwood, marjoram, lemon, chamomile and bergamot…Many of these scents are also commonly found in tea such as peppermint and chamomile. Many candles are scented with rose, jasmine, patchouli, sandalwood and bergamot”.

There are plenty of websites that list various scents that turn people on and a lot of these appear to be based upon on the research carried out by Dr. Hirsch and his colleagues. Research into sex, smell and olfactophilia appears to be a growing area and hopefully my own research has played a small part in stimulating research into the area.

Dr Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Amen, D. (2007). Sex on the Brain: 12 Lessons to Enhance Your Love Life. London: Harmony.

Bratton, S. (2013). Scents that trigger arousal. Personal Life Media, October 10. Located at: http://personallifemedia.com/2013/10/scents-that-trigger-arousal/

Brill, A.A. (1932). Sense of smell in the neuroses and psychoses. Psychoanalytic Quarterly, 1, 7-42

Gilbert, A. N. (2008). What the Nose Knows: The Science of Scent in Everyday Life. Crown.

Graham, C.A., & McGrew, W.C. (1980). Menstrual synchrony in female undergraduates living on a coeducational campus. Psychoneuroendocrinology, 5, 245-252.

Griffiths, M.D. (2013). Eproctophilia in a young adult male: A case study. Archives of Sexual Behavior, 42, 1383-1386.

Hirsch, A., & Gruss, J. (1999). Human male sexual response to olfactory stimuli. Journal of Neurological and Orthopaedic Medicine and Surgery, 19, 14-19.

Hirsch, A. R., Schroder, M., Gruss, J., Bermele, C., & Zagorski, D. (1999). Scentsational sex Olfactory stimuli and sexual response in the human female. International Journal of Aromatherapy, 9(2), 75-81.

Hirsch, A.R., & Trannel, T.J. (1996). Chemosensory dysfunction and psychiatric diagnoses. Journal of Neurological and Orthopaedic Medicine and Surgery, 17, 25-30.

McClintock, M. (1971). Menstrual synchrony and suppression. Nature, 229, 244-245.

Sergeant, M., Davies, M.N.O., Dickins, T.E. & Griffiths, M.D. (2005). The self-reported importance of olfaction during human mate choice. Sexualities, Evolution and Gender, 7, 199-213.

Sergeant, M.J.T., Dickins, T.E., Davies, M.N.O. & Griffiths, M.D. (2007). Hedonic ratings by women of body odor in men are related to sexual orientation, Archives of Sexual Behavior, 36, 395-401.