Out of sports: The influence of structural and situational characteristics in online sports betting

In a paper that I recently co-wrote in the Journal of Sport and Social Issues with Hibai Lopez-Gonzalez and Ana Estevez, we argued that the growing conversion of sports betting into an online activity has prompted two types of transformations in the way companies market their betting products. Firstly, the Internet has not only extended the opportunities to bet but has also changed the characteristics of the betting practice itself. Such product characteristics can be divided into two categories, namely situational and structural characteristics, that appear to be associated with factors influencing the onset and maintaining of betting as well as the difficulty of discontinuing it (the focus of this blog). Secondly, the online dimension has also enabled the proliferation of cross-marketing strategies leading to a convergence between previously independent markets or the tightening of the relationship between those with already established synergies (which I will examine in a future blog).

The internet has substantially transformed the situational and structural characteristics of sports betting. Situational factors comprise all environmental features that might make gamblers feel comfortable (both psychologically and physically) while gambling including sensory factors like colour, music, and smell in the environment, novelty of the activity, accessibility or proximity to a gambling venue, social facilitation and intrinsic association, which is defined as ‘the degree to which gambling is associated with other interests and attractions’.

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New situational factors in online sports betting include: (i) easier and faster accessibility to betting opportunities; (ii) ubiquity of bettable competitions around the globe and seamless availability of those competitions around the clock; (iii) anonymity (in terms of social stigma traditionally attached to gambling) and comfortable betting from home or elsewhere via mobile devices; (iv) greater social facilitation via online communities of bettors or betting leagues organized between groups of friends; and (v) an enhanced intrinsic association of sports betting with sporting values such as health, competition, team identification and loyalty, further facilitated by the proliferation of live sport content on television and social media.

Structural factors refer to the specific characteristics or design of the gambling activity such as win probability, sound and lighting effects of the game, bet frequency (how many bets a person can place in a given period of time), loss chasing facilitation (gambling to recover lost money), jackpot size, price structure, near-miss opportunities (the psychological bias of interpreting losses as nearly wins or anticipatory of a winning streak).

New structural factors in online betting include: (i) a greater frequency of bets, with shorter intervals between bets, and shorter event durations (e.g., virtual sports), meaning faster reward mechanisms; (ii) in-play betting, which encompasses a closer connection between watching sport and betting; (iii) contextual betting, with live markets that open after specific actions (e.g. betting on the outcome of a penalty kick seconds after being awarded by the referee); (iv) greater illusion of control over the bets with new functionalities that emphasize the skills involved and diminish the role of luck, such as cash out (the person can withdraw the bet before the end of the event at the price stipulated by the betting site), accumulators (a person can aggregate multiple events in a single bet, increasing the potential return), exchange (betting against other people instead of the bookmaker); and (v) a greater integration in the betting process of the knowledge about the sport (e.g., daily fantasy sports), resulting in the gamification of the betting experience.

In a 2013 scoping study that I published with Dr. Abby McCormack in the International Journal of Cyber Behavior, Psychology and Learning, we noted that new situational and structural factors associated with Internet gambling could influence the onset of problem gambling in non-sporting gambling contexts. The relative novelty of these situational and structural characteristics affecting the wagering on sports is reflected in the scarcity of research devoted to understanding them. However, there are a few studies.

An analysis of 47,603 Bwin betting website subscribers (by Dr. Debi LaPLante and colleagues in the journal Computers in Human Behaviors) showed some interesting results in the direction of the importance of structural factors determining excessive gambling. The most involved bettors (those comprising the most active 1% of the user sample) who gambled on final outcomes did not escalate their gambling behaviour over time whereas those who gambled in-play did so. In a 2014 follow-up study in the journal Psychology of Addictive Behaviors, LaPlante and her colleagues examined the effect of in-play betting in the development of problem gambling. The researchers expanded the sample to other forms of gambling and compared the role of breadth (i.e., many different gambling forms) and depth involvement (i.e., more frequent betting) in problem gambling onset. They hypothesised that more involved users would be more likely to become problem gamblers (which was shown to be the case). For every form and gambling, when controlling for depth and breadth involvement, the model was not able to predict gambling-related problems, with one exception: in-play betting. The study suggested that a structural characteristic of a game, the live betting action, could be a precipitant, in conjunction with other determinants, of gambling disorders.

Another study by Dr. Richard LaBrie and Dr. Howard Shaffer (in a 2011 issue of Addiction Research and Theory) found that self-limiting features – in which the bettor determines a maximum amount of money to be bet – made problem gamblers bet less frequently but, in turn, increased the stakes of the bets placed. Bettors who scored high on problem gambling scales chased their losses by implementing a risk aversion strategy, placing high bets conservatively on short odds events (i.e., events with unbalanced contenders in which the outcome can more likely be determined beforehand but with a lower monetary return).

While there has been an increasing amount of research that has examined the influence of situational and structural characteristics in gambling (particularly in relation to slot machine gambling), the impact of such characteristics on online sports betting (at present) remains largely unknown.

(Please not that this article was co-written with Dr. Hibai Lopez-Gonzalez and Dr. Ana Estevez).

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (1993). Fruit machine gambling: The importance of structural characteristics. Journal of Gambling Studies, 9, 101-120.

Griffiths, M.D. (1999). Gambling technologies: Prospects for problem gambling. Journal of Gambling Studies, 15(3), 265–283.

Griffiths, M.D. (2005). A biopsychosocial approach to addiction. Psyke & Logos, 26(1), 9–26.

Griffiths, M.D. & Auer, M. (2013) The irrelevancy of game-type in the acquisition, development and maintenance of problem gambling. Frontiers in Psychology, 3, (621). doi: 10.3389/fpsyg.2012.00621.

LaBrie, R. & Shaffer, H.J. (2011). Identifying behavioral markers of disordered Internet sports gambling. Addiction Research & Theory, 19(1), 56–65.

LaPlante, D., Nelson, S.E. & Gray, H.M. (2014). Breadth and depth involvement: Understanding Internet gambling involvement and its relationship to gambling problems. Psychology of Addictive Behaviors, 28(2), 396-403.

LaPlante, D.A., Schumann, A., LaBrie, R.A., et al. (2008). Population trends in Internet sports gambling. Computers in Human Behavior, 24(5), 2399–2414.

Leino, T., Torsheim, T., Blaszczynski, A., Griffiths, M.D., Mentzoni, R., Pallesen, S. & Molde, H. (2015). The relationship between structural characteristics and gambling behavior: A population based study. Journal of Gambling Studies, 31, 1297-1315.

Lopez-Gonzalez, H., Estevez, A. & Griffiths, M.D. (2017). Marketing and advertising online sports betting: A problem gambling perspective. Journal of Sport and Social Issues, in press.

Lopez-Gonzalez, H. & Griffiths, M.D. (2016). Is European online gambling regulation adequately addressing in-play betting advertising? Gaming Law Review and Economics, 20, 495-503.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). Understanding the convergence of online sports betting markets. International Review for the Sociology of Sport, in press.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). ‘Cashing out’ in sports betting: Implications for problem gambling and regulation. Gaming Law Review and Economics, in press.

McCormack, A. & Griffiths, M.D. (2013). A scoping study of the structural and situational characteristics of internet gambling., 3(1), 29–49.

Parke, J. & Griffiths, M.D. (2006). The psychology of the fruit machine: The role of structural characteristics (revisited). International Journal of Mental Health and Addiction, 4, 151-179.

Parke, J. & Griffiths, M.D. (2007). The role of structural characteristics in gambling.  In G. Smith, D. Hodgins & R. Williams (Eds.), Research and Measurement Issues in Gambling Studies (pp.211-243). New York: Elsevier.

Making scents of it all: A brief look at sex, smell and olfactophilia

Olfactophilia (also known as osmolagnia, osphresiolagnia, and ozolagnia) is a paraphilia where an individual derives sexual pleasure from smells and odours. Given the large body of research on olfaction, it is unsurprising that in some cases there should be an association with sexual behavior. The erotic focus is most likely to relate to body odors of a sexual partner, including genital odors. One of my favourite papers examining sex and smell was a 1999 paper by Dr. Alan Hirsch and Dr. Jason Gruss published in the Journal of Neurological and Orthopaedic Medicine and Surgery. As they note in the introduction to their study, sex and smell have a long association:

“Historically, certain smells have been considered aphrodisiacs, a subject of much folklore and pseudoscience. In the volcanic remnants of Pompeii, perfume jars were preserved in the chambers designed for sexual relations. Ancient Egyptians bathed with essential oils in preparation for assignations; Sumarians seduced their women with perfumes. A relationship between smell and sexual attraction is emphasized in traditional Chinese rituals, and virtually all cultures have used perfume in their marriage rites. In mythology, rose petals symbolized scent, and the word ‘deflowering’ describes the initial act of sex…Dramatic literature abounds with sly references to nasal size as symbolic of phallic size, as in the famous play Cyrano De Bergerac…Psychoanalysis has made much of these associations. Fliess, in his concept of the phallic nose, formally described an underlying link between the nose and the phallus. Jungian psychology also connects odors and sex”.

In contemporary society, perfumes for women and colognes for men are marketed aggressively because it is a multi-billion pound business and are advertised in a way that suggests sexual success for those who use such fragrances. Hirsch and Gruss argue that:

“The prominent connection between odors and sex among diverse historical periods and cultures implies a high level of evolutionary importance. Freud suggested that odors are such strong inducers of sexual feelings that repression of smell sensations is necessary to civilization. Anatomy bears out the link between smells and sex: the area of the brain through which we experience smells, the olfactory lobe, is part of the limbic system, the emotional brain, the area through which sexual thoughts and desires are derived. Brill [1932] suggests that people kiss to get their noses close together, so that they can smell each other (the Eskimo kiss). Or possibly they kiss to get their mouths together so they can taste each other since most of what we call taste is dependent upon olfaction”.

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One of the research areas that I have published a couple of papers with Dr. Mark Sergeant (see ‘Further reading’ below) in is on the area of pheromones (i.e., chemical substances “produced and released into the environment by an animal, especially a mammal or an insect, affecting the behaviour or physiology of others of its species”). Pheromones are known to exist across the animal kingdom from insects to primates (possibly including humans but most robust scientific studies have shown the evidence is relatively weak, and if pheromones do exist in humans the effects are likely to be very subtle). As Hirsch and Gruss note:

“Inside the human brain, near the top of the nose is an anatomical feature that gives us reason to believe that human pheromones exist: the vomeronasal organ. Its function is unknown, but in subhuman primates, this is the area where pheromones act to increase the chance of procreation…When we exercise, we sweat through endocrine glands. But when we are embarrassed or sexually excited, we sweat through apocrine glands that release high-density steroids under the arms and around the genitalia; their role is unknown. In subhuman primates, the same apocrine glands release pheromones”.

Other evidence for the existence of pheromones are the studies showing that women’s menstrual cycles tend to synchronize over time when living or working closely together (the so-called ‘McClintock Effect’ named after Martha McClintock, the person who first reported it in a 1971 issue of the journal Nature). Other research by Dr. Hirsch has shown evidence that links smell with sexual response. For instance, in one of his studies, 17% of patients that had “olfactory deficits” had developed some kind of sexual dysfunction.

In Hirsch and Gruss’ 1999 study, they examined the effects of 30 different smells on male sexual arousal of 31 American male participants (aged 18 years to over 60 years). They underwent various (question-based) smell tests and their sexual arousal was assessed experimentally by measuring penile blood flow with a penile plethysmograph. The smells comprised 24 different odourants in addition to six combination odourants. All 30 odours produced an increase in penile blood flow (Table III). They reported that:

“The combined odor of lavender and pumpkin pie had the greatest effect, increasing median penile-blood flow by 40%. Second in effectiveness was the combination of black licorice and doughnut, which increased the median penile-blood flow 31.5%. The combined odors of pumpkin pie and doughnut was third, with a 20% increase. Least stimulating was cranberry, which increased penile blood flow by 2%…Men with below normal olfaction did not differ significantly from those with normal olfaction, nor did smokers differ significantly from nonsmokers”.

The findings supported their hypothesis that positive smelling odours would increase sexual arousal, and then speculated a number of reasons why this might be the case:

“The odors could induce a Pavlovian conditioned response reminding subjects of their sexual partners or their favorite foods. Among persons raised in the United States, odors of baked goods are most apt to induce a state called olfactory-evoked recall. Possibly, odors in the current study evoked a nostalgic recall with an associated positive mood state that affected penile blood flow. Or the odors may simply be relaxing. In others studies, lavender, which increased alpha waves posteriorly, an effect associated with a relaxed state. In a condition of reduced anxiety, inhibitions may be removed and thus penile blood flow increased…Another possibility, odors may act neurophysiologically…Nor can we rule out a generalized parasympathetic effect, increasing penile blood flow rather than specific sexual excitation…The specific odors that affected penile blood flow in our experiment were primarily food odors…Does this support the axiom that the way to a man’s heart (and sexual affection) is through his stomach?…We certainly cannot consider the odors in our experiment to be human pheromones, therefore we believe they acted through other pathways than do pheromones”.

Shortly after this study, Hirsch and his colleagues repeated the study on females (assessing their vaginal blood flow) and found similar effects that they reported in the International Journal of Aromatherapy. In this second study they found that the largest increases in vaginal blood flow were from candy and cucumber (13%), baby powder (13%), pumpkin pie and lavender (11%), and baby powder and chocolate (4%). Obviously there are major limitations with both of these studies (such as small sample sizes, all the odours being selected by the researchers, and blood flow being the sole measure of arousal).

Odours that are sexually arousing are likely to be very specific and (in some cases) strange and/or bizarre. For instance, I published the world’s first case study of eproctophilia (sexual arousal from flatulence and a sub-type of olfactophilia) in a 2013 issue of the Archives of Sexual Behavior (a topic that I examined in a number of previous blogs such as those here and here). I’ve also come across anecdotal evidence of other strange smells that sexually arouse people. For instance, in an article on ’15 Surprising & Weird Fetishes’, number 11 in the list was ‘air freshener’ fetish:

One Reddit user reports becoming aroused as a teenager whenever he walked into a room that uses a specific brand and scent of air freshener! After some questioning from other conclusions, he suspects that the scent has become associated withe the first time he watched porn. Other users report being turned on by scents such as perfume samples that were included in ‘Playboy’ magazine”.

Some paraphilias may have an element of olfaction. For instance, antholagnia refers to individuals who are sexually aroused by flowers (and the arousal may depend on the sight and/or smell of the flowers). The Kinkly website notes (without empirical evidence to back up any of the claims made):

People with antholagnia typically have a preference for certain flowers, just as most people are sexually aroused by certain body types. They are likely to become aroused while visiting a florist shop, a floral nursery, or a botanical garden. They may also seek out images of flowers online for sexual gratification. Most people with antholagnia learn to manage their condition and enjoy healthy sex lives. They may even use the scent of flowers during foreplay or intercourse. However, if antholagnia starts to interfere with a person’s professional or personal life, he or she may wish to seek treatment. Treatment for antholagnia may consist of cognitive or behavioral therapies, psychoanalysis, or hypnosis”

I also came across an online 2013 article (‘Scents that trigger sexual arousal’) by Susan Bratton that summarized recent research (although she based most of it from material in Dr. Daniel Amen’s 2007 book Sex On The Brain). More specifically, the article note that:

“Current research also suggests the scent of musk closely resembles that of testosterone, the hormone that enhances healthy libido in both sexes. In scent studies at Toho University in Japan, floral and herbal essential oils were found to impact sexual arousal in the nervous system. But depending on whether you need to stimulate or relax your partner to get them in an amorous mood, you would use different scents. To stimulate the Sympathetic Nervous System use jasmine, yang-ylang, rose, patchouli, peppermint, clove and bois de rose. To relax the Parasympathetic Nervous System use sandalwood, marjoram, lemon, chamomile and bergamot…Many of these scents are also commonly found in tea such as peppermint and chamomile. Many candles are scented with rose, jasmine, patchouli, sandalwood and bergamot”.

There are plenty of websites that list various scents that turn people on and a lot of these appear to be based upon on the research carried out by Dr. Hirsch and his colleagues. Research into sex, smell and olfactophilia appears to be a growing area and hopefully my own research has played a small part in stimulating research into the area.

Dr Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Amen, D. (2007). Sex on the Brain: 12 Lessons to Enhance Your Love Life. London: Harmony.

Bratton, S. (2013). Scents that trigger arousal. Personal Life Media, October 10. Located at: http://personallifemedia.com/2013/10/scents-that-trigger-arousal/

Brill, A.A. (1932). Sense of smell in the neuroses and psychoses. Psychoanalytic Quarterly, 1, 7-42

Gilbert, A. N. (2008). What the Nose Knows: The Science of Scent in Everyday Life. Crown.

Graham, C.A., & McGrew, W.C. (1980). Menstrual synchrony in female undergraduates living on a coeducational campus. Psychoneuroendocrinology, 5, 245-252.

Griffiths, M.D. (2013). Eproctophilia in a young adult male: A case study. Archives of Sexual Behavior, 42, 1383-1386.

Hirsch, A., & Gruss, J. (1999). Human male sexual response to olfactory stimuli. Journal of Neurological and Orthopaedic Medicine and Surgery, 19, 14-19.

Hirsch, A. R., Schroder, M., Gruss, J., Bermele, C., & Zagorski, D. (1999). Scentsational sex Olfactory stimuli and sexual response in the human female. International Journal of Aromatherapy, 9(2), 75-81.

Hirsch, A.R., & Trannel, T.J. (1996). Chemosensory dysfunction and psychiatric diagnoses. Journal of Neurological and Orthopaedic Medicine and Surgery, 17, 25-30.

McClintock, M. (1971). Menstrual synchrony and suppression. Nature, 229, 244-245.

Sergeant, M., Davies, M.N.O., Dickins, T.E. & Griffiths, M.D. (2005). The self-reported importance of olfaction during human mate choice. Sexualities, Evolution and Gender, 7, 199-213.

Sergeant, M.J.T., Dickins, T.E., Davies, M.N.O. & Griffiths, M.D. (2007). Hedonic ratings by women of body odor in men are related to sexual orientation, Archives of Sexual Behavior, 36, 395-401.

The night stuff: A very brief look at nyctophilia and scotophilia

According to Dr. Anil Aggrawal in his 2009 book Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices nyctophilia is a sexual paraphilia where the individual derives sexual pleasure and arousal by a “love of night”. In the same book, Aggrawal defines similar (if not the same conditions) including scotophilia (“turned on by darkness”), lygophilia (“love of darkness”) and achluophilia (“arousal from darkness”). Another related condition is arguably amaurophilia (“arousal by a partner who is blind or unable to see due to artificial means such as being blindfolded or having sex in total darkness”, a paraphilia that I examined in depth in a previous blog). Other sources (such as Dr. Brenda Love’s Encyclopedia of Unusual Sex Practices doesn’t mention any of these, apart from amaurophilia) whereas other medical dictionaries conflate darkness and night together and define nyctophilia as a “preference for the night or darkness. Also called scotophilia”.

As far as I can ascertain, there is no empirical research on this topic at all. There are many references to the similar sounding scopophilia (viewed by many as another term for ‘voyeurism’) but as Dr. Aggrawal notes:

“Several terms have been used as synonyms of voyeurism, although some writers have constantly pointed out subtle differences. The terms scopophilia and scoptophilia are taken as synonyms to voyeurism by most writers. However, others have pointed out a minor difference. If the victim is unsuspecting and non-consenting, the act is voyeurism, but if the other party is consenting, the act is scopophilia or scoptophilia. Furthermore, if the person watched is in the act of disrobing, or nude, the act is voyeurism, but if the person watched is engaged in sex, the act is either mixoscopia (if the watched person is the voyeur’s lover) or allopellia (if the watched persons are complete strangers)”.

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The reason I mention this is because in a paper by Dr. Patrick Mahony on voyeurism in a 1989 issue Journal of the American Psychoanalytic Association noted that the “alternate spelling scoptophilia, preferred by some of the older German psychoanalysts, must not be confused with scotophilia or love of darkness”. This appears to have happened in other academic papers I found directly referring to ‘scotophilia’. For instance, one paper dating back almost 70 years was that of Dr. F.S. Caprio who wrote a paper entitled ‘Scotophilia–exhibitionism: A case report’ in the Journal of Clinical and Experimental Psychopathology but it was actually a paper about voyeurism. More specifically, the paper reported the cases of a mother and son who constantly watched residents for sexual arousal in the mother’s rooming house via drilled holes in the wall. A 1966 theoretical review paper by Dr. Jerome Sattler on embarrassment and blushing published in the Journal of Social Psychology claimed that “stage-fright and erythrophobia [fear of blushing] are not simply expressions of the warding off of heightened exhibitionism and scotophilia but also develop as a result of previous instinctual conflict”. Here again, scotophilia appears to be a synonym for voyeurism rather than a sexual love of darkness.

I was pleasantly surprised to find dozens of references to nyctophilia in the scientific literature but the overwhelming majority of papers were biological in origin and all referred to non-human species. For instance, a recent 2016 paper Dr. Luis Espinasa and colleagues in the journal Subterranean Biology reported that cave amphipods are eyeless troglobitic crustaceans found in caves located in the Northeastern (Allegheny) region of the United States and who “exhibit nyctophilia” (literally meaning they love darkness, and has absolutely nothing sexual whatsoever).

I only managed to find one non-biological academic reference on nyctophilia and this was a 1994 paper by Dr. Lewis Lawson in the journal Papers on Language and Literature. In actuality, the use of the word ‘nyctophilia’ was mentioned in passing and noted that the term was defined by psychoanalyst Bertram Lewin as “an erotic pleasure in darkness, which enters as a wish-fulfillment element on fantasies of being in the ‘womb,’ or more properly, as the German word Mutterlieb suggests, of being in the mother’s body”. I was unable to track down the original source so I don’t know the context in which Lewin used the word but the definition is certainly used in a sexual sense rather than the general ‘love of darkness’ used in the biologically-based papers.

In a more general search on the internet, located dedicated photographic sites for nyctophilia, a number of fictional books with the title of Nyctophilia (such as the novel by Welsh author K.A. Hambly), and even the name of a 2014 film (although details about it are sketchy to say the least). I also came across one first-person account of nyctophilia online from someone who has written a number of different articles about the condition such as ‘What is nyctophilia?’, ‘What is it like to have nytophilia?’ and ‘Everything you wanted to know about nyctophilia symptoms’. However, detailed reading of these articles suggests that any sexual element is secondary to a general love of darkness. Here are a few extracts from the articles:

Extract 1: “I have a confession to make. I am a nyctophiliac…Well, a lot of people have told me that I am an insomniac. An insomniac is someone who has difficulty sleeping at night. But I have realized over time that I am not just an insomniac. Insomnia is a physical condition, not a psychological one. Nyctophilia, on the other hand, is purely a psychological condition. Many say that nyctophiliacs are sexually aroused by the dark. Is that true? Well, yes and no. I like darkness, but I am not always sexually aroused by it. I just love it for what it is. It gives me a sense of relief and it makes me happy”.

Extract 2: “To help you understand nyctophilia symptoms, [here] I reveal some uncomfortable details of my life. Every night, I try to sleep at 10 pm. I take sleeping pills such as Klonopin and get myself a good book to read. When I do fall asleep, at around 10:30 pm or 10:45 pm, I find myself waking up at 12:00 am sharp, as fresh as the day, as though I’ve been asleep for 9 hours. I am wide awake at this time and no matter what I do, I cannot go to sleep. Unlike an insomniac, who would turn the lights on and perhaps watch TV, that’s the last thing on my mind. I just want to sit in the bedroom chair in the dark, all alone, with just darkness as my company. I love the darkness. It makes me happy. I feel a sense of relief as I sit in the dark and listen to the sound of the clock ticking by. I know it’s not good for me to stay awake like this, like a ghost, in complete darkness. I tell that to myself several times and often I try my very best to sleep. That is when I get those dreams. Those horrible dreams. The nightmares. I find myself in impossible situations, either getting tortured like Mel Gibson in Braveheart or dying of a dreadful disease, like a child affected by the Ebola virus in Africa”.

Extract 3: There isn’t much of an awareness of nyctophilia, or nyctophilia symptoms, out there on the Web…The UrbanDictionnary.com defines nyctophilia as ‘The love of darkness or night, or feeling like you belong in the dark” and adds that the condition ‘usually applies to those who often feel sadness!’ Nyctophilia is a condition that makes you want to sit in the dark all by yourself late at night, wide awake…You may wander off late at night in the dark. This will get you in trouble with the authorities, who do not really understand the nyctophilia meaning and cannot even comprehend how you feel. So you may get mistaken for a sex addict or a pervert, or possibly a criminal. Your neighbors would avoid you and report you to the law enforcement agencies. They would want you to leave the neighborhood and move somewhere else. They would feel distinctly uncomfortable about your condition and word would get around about the fact that you stay up all night in the dark, basically doing nothing”.

Extract 4: “There are many who say that nyctophialiacs find darkness sexually arousing. They compare the condition to a form of sex addiction. Indeed, have been given medication for sex addiction, such as GnRH, a long lasting gonadotropin releasing hormone that suppresses sexual desires. If you feel that you have any of the nyctophilia symptoms…it is important to get yourself treated by a qualified psychiatrist, preferably someone who has experience of working with modern or unusual psychiatric conditions. Take the medications that are suggested to you and ask support from your friends and family”

In all the reading I have done on this topic, there appears to be very little genuine evidence that scotophilia and nyctophilia exist, and if the condition does exist, few people appear to suffer major problems as a consequence, unless their love of the dark leaves the person feeling so sleep-deprived that it interferes with their day-to-day functioning. Maybe this condition is a sub-type of insomnia but that the underlying reasons for not going to sleep are very different from the usual reasons for not being able to sleep.

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Aggrawal A. (2009). Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices. Boca Raton: CRC Press.

Caprio, F. S. (1949). Scoptophilia, exhibitionism; a case report. Journal of Clinical and Experimental Psychopathology, 10(1), 50-72.

Espinasa, L., Collins, E., Finocchiaro, A., Kopp, J., Robinson, J., & Rutkowski, J. (2016). Incipient regressive evolution of the circadian rhythms of a cave amphipod. Subterranean Biology, 20, 1-13.

Love, B. (1992). Encyclopedia of Unusual Sex Practices. Fort Lee, NJ: Barricade Books.

Lawson, L. A. (1994). The dream screen in The moviegoer. Papers on Language and Literature, 30(1), 25.

Mahony, P. J. (1989). Aspects of nonperverse scopophilia within an analysis. Journal of the American Psychoanalytic Association, 37(2), 365-399.

Sattler, J. M. (1966). Embarrassment and blushing: A theoretical review. Journal of Social Psychology, 69(1), 117-133.

Date crime: A beginner’s guide to ‘love bombing’

Recently, I did an interview with a journalist about ‘love bombing’ described by her as a new phenomenon occurring in online dating and is “when someone showers you with attention, promising the world but when you respond they go cold and stop responding”. However, there is nothing new about ‘love bombing’ because the term has been around since the 1970s except it has traditionally been described as a practice by religious organisations and cults in relation to the indoctrination of new recruits. According to a number of different sources, the term ‘love bombing’ was coined by the Unification Church of the United States founded by Sun Myung Moon (and why individuals in the cult are often referred to as ‘Moonies’). A number of academics have written about ‘love bombing’ within cult movements. For instance, Thomas Robbins in a 1984 issue of the journal Social Analysis noted that:

“Many elements involved in controversies over alleged cultist brainwashing entail trans-valuational conflicts related to alternative internal vs. external perspectives. The display of affection toward new and potential converts (‘love bombing’), which might be interpreted as a kindness or an idealistic manifestation of devotees’ belief that their relationship to spiritual truth and divine love enables them to radiate love and win others to truth, is also commonly interpreted as a sinister ‘coercive’ technique (Singer, 1977)”.

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In a 2002 issue of the journal Human Relations, Dennis Tourish and Ashly Pinnington wrote that the practice of ‘love bombing’ is derived from the interpersonal perception literature and is a form of ‘ingratiation’ (taken from Edward Jones’ 1964 book of the same name). They then cite from Jones’ 1990 book Interpersonal Perception:

“There is little secret or surprise in the contention that we like people who agree with us, who say nice things about us, who seem to possess such positive attributes as warmth, understanding, and compassion, and who would ‘go out of their way’ to do things for us”.

Tourish again (this time with Naheed Vatcha) in a 2005 issue of the journal Leadership noted that cults use ‘love bombing’ as an emotionally draining recruitment strategy and that it is a form of positive reinforcement. More specifically, they noted that:

“Cults make great ceremony of showing individual consideration for their members. One of the most commonly cited cult recruitment techniques is generally known as ‘love bombing’ (Hassan, 1988). Prospective recruits are showered with attention, which expands to affection and then often grows into a plausible simulation of love. This is the courtship phase of the recruitment ritual. The leader wishes to seduce the new recruit into the organization’s embrace, slowly habituating them to its strange rituals and complex belief systems. At this early stage resistance will be at its highest. Individual consideration is a perfect means to overcome it, by blurring the distinctions between personal relationships, theoretical constructs and bizarre behaviors”.

More recently, the practice of ‘love bombing’ has been used in other contexts such by gang leaders or pimps as a way of controlling their victims (as outlined in the 2009 book Gangs and Girls: Understanding Juvenile Prostitution by Michel Dorais and Patrice Corriveau), and within the context of everyday dating and online dating. One article that has been cited a lot in the press relating to the use of ‘love bombing’ in day-to-day relationships is a populist article written for Psychology Today by Dr. Dale Archer. He noted that:

Notorious cult leaders Jim Jones, Charles Manson, and David Koresh weaponized love bombing, using it to con followers into committing mass suicide and murder. Pimps and gang leaders use love bombing to encourage loyalty and obedience as well”.

Dr. Archer says that ‘love bombing’ works because “humans have a natural need to feel good about who we are, and often we can’t fill this need on our own”. He says that there are times of high susceptibility to being ‘love bombed’ such as losing a job or going through a divorce. Irrespective of why or where the susceptibility has arisen, Archer claims that love bombers “are experts at detecting low self-esteem, and exploiting it”. He then goes on to claim that:

“The paradox of love bombing is that people who use it aren’t always seeking targets that broadcast insecurity for all to see. On the contrary, the love bomber is also insecure, so to boost their ego, the target must at least seem like a great “catch.” Maybe she’s the beautiful woman, who’s lonely because her beauty intimidates people, or he’s the guy with the great career whose wife left him for his best friend, or she’s the hard-nosed businesswoman, who’s avoided marriage and motherhood because her childhood was so traumatic. On paper, these folks are attractive, but something makes them doubt their own value. Along comes the love bomber to shower them with affection and attention. The dopamine rush of the new romance is vastly more powerful than it would be if the target had a healthy self-esteem, because the love bomber fills a need the target can’t fill on her own”.

My own expertise on ‘love bombing’ is limited (to say the least). However, I did attempt to answer the questions I was asked, and here are my verbatim replies.

It seems like [‘love bombing’] quite an addictive and compulsive behaviour – what do you make of it?

There is no evidence that love bombing is either addictive or compulsive and is simply a specific behaviour that although may be repetitive and habitual is not something that would be done compulsively (because the love bombing is planned and focused) or addictively (because love bombing not something that they would do that compromises everything else in their life).

Are there any psychological reasons why people behave like this?

I don’t know of any psychological research that has been done on love bombing but the concept is not new as it has been in the academic literature since the 1970s in relation to indoctrinating individuals into religious cults. Love bombing is a manipulative strategy to make individuals more emotionally pliable. My guess is that in a relationship setting (rather than a cult setting) the individuals engaged in love bombing are likely to be egomaniacs and/or narcissists who like to feel dominant and powerful and/or love psychologically humiliating others.

In my experience, and according to some of the people I’ve interviewed who are guilty of ‘love bombing’ – they do it to multiple people at once.

If love bombing is part of an individual’s behavioural repertoire there is no reason why they wouldn’t do it with more than one person at the same time. However, I don’t know of any research that has shown this to be the case but it wouldn’t surprise me if some individuals were unfaithful love bombers (but I’m sure there are serial love bombers who just do it from one relationship to the next without being physically or emotionally unfaithful).

Is it to straightforward to blame tech for such behaviours – is it just an amplification of behaviours people already exhibit in real life? The temptation always seems to be to blame it on the internet.

The internet tends to facilitate pre-existing problematic behaviour rather than cause it. However, it is well known that the internet is a disinhibiting medium and that individuals lower their psychological guard online. In the case of relationships, the perceived anonymity of being online means that individuals reveal things about themselves, often very private things, because the medium is non-face-to-face, non-threatening, non-alienating and non-stigmatising. Individuals can develop deep emotional relationships online without even having met the other person because of the internet’s disinhibiting properties. Consequently, online methods of communication are another tool in love bomber’s armoury in (initially) showering their professed love for somebody and can happen 24/7 (something which couldn’t have happened in the days prior to online ubiquity).

Where and how, if at all, does this sort of problematic behaviour intersect with sex and love addiction?

I don’t see any overlaps between ‘love bombing’ and sex addiction as they are two completely different constructs and have completely different underlying motivations with little in the way of crossover. Obviously, love bombing could be used as a method to increase the likelihood of sex (because flattery goes a long way). However, if the ultimate goal is psychological control of another person’s emotions, sex is simply a by-product of love bombing rather than the main goal.

Anything else you would like to add?

As far as I can tell, there has never been any empirical research on ‘love bombing’ within the context of dating so all my responses to the questions I was asked are speculative. However, I do think this is an area that would benefit from scientific investigation given how important personal relationships are within our lives. At the very least such research might uncover the signs and strategies that ‘love bombers’ typically use and might prevent a lot of emotional pain felt by individuals not rushing head first (or should that be heart first?) into such relationships in the first place.

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Archer, D. (2017). The manipulative partner’s most devious tactic. Psychology Today, March 6. Located at: https://www.psychologytoday.com/blog/reading-between-the-headlines/201703/the-manipulative-partners-most-devious-tactic

Dorais, M. & Corriveau, P. (2009). Gangs and Girls: Understanding Juvenile Prostitution. Montreal: McGill-Queen’s Press.

Griffiths, M.D. (2000). Cyber affairs – A new area for psychological research. Psychology Review, 7(1), 28-31.

Griffiths, M.D. (2000).  Excessive internet use: Implications for sexual behavior. CyberPsychology and Behavior, 3, 537-552.

Griffiths, M.D.  (2001).  Sex on the internet: Observations and implications for sex addiction. Journal of Sex Research, 38, 333-342.

Griffiths, M.D. (2012). Internet sex addiction: A review of empirical research. Addiction Research and Theory, 20, 111-124. 

Hassan, S. (1988) Combating Cult Mind Control. Rochester: Park Press.

James, O. (2012). Love bombing: Reset your child’s emotional thermostat. London: Karnac Books.

Jones, E. (1964). Ingratiation. New York: Appleton-Century-Crofts

Jones, E. (1990). Interpersonal Perception. New York: WH Freeman.

Robbins, T. (1984). Constructing cultist “mind control”. Sociological Analysis, 45(3), 241-256

Singer, M. (1977). Therapy with ex-cultists. National Association of Private Psychiatric Hospitals Journal, 9(4), 15-18.

Tourish, D., & Pinnington, A. (2002). Transformational leadership, corporate cultism and the spirituality paradigm: An unholy trinity in the workplace? Human Relations, 55(2), 147-172.

Tourish, D., & Vatcha, N. (2005). Charismatic leadership and corporate cultism at Enron: The elimination of dissent, the promotion of conformity and organizational collapse. Leadership, 1(4), 455-480.

Wikipedia (2017). Love bombing. Located at: https://en.wikipedia.org/wiki/Love_bombing

Blocking out the pain: Tetris, trauma, and Game Transfer Phenomena

Unwanted visual intrusions are characteristic of Post-Traumatic Stress Disorder (PTSD). According to Dr. Emily Holmes and her colleagues in a 2009 paper in the journal PLoS ONE, one innovative intervention for inhibiting unwanted intrusions is playing the Tetris videogame, described as a ‘cognitive vaccine’ in preventing intrusions after traumatic events. Playing Tetris consumes heavy visuospatial working memory resources that potentially compete with cognitive resources required for elaboration of visual imagery. Since Holmes and colleagues’ study, other studies have used Tetris to inhibit intrusive imagery including more studies by Holmes and her colleagues and others by Ella James’ research group, as well as some innovative studies using Tetris to reduce drug cravings by Jessica Storka-Brown and her colleagues (see ‘Further reading’ below). However, none of these studies assessed the role of videogame content after playing in relation to Game Transfer Phenomena (GTP), an area that we have carried out a lot of research into (see ‘Further reading’ below).

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GTP research has investigated non-volitional experiences (e.g., altered sensorial perceptions and automatic mental processes/behaviours) mostly experienced after gaming. Gamers often report sensorial (visual/auditory) intrusions after playing (e.g., visual and auditory imagery, hallucinations). In a survey of 2,362 gamers that we published in a 2016 issue of the International Journal of Human-Computer Interaction, most (77%) had visualized images from a variety of videogames (including tile-puzzle games) with closed-eyes, and one-third (31%) had visualized images with open-eyes. Other studies have experimentally induced videogame-related visualizations at sleep onset (including studies by Stickgold and colleagues [2000], Wamsley and colleagues [2010], Kusse and colleagues [2012] – see ‘Further reading’).

James and colleagues’ 2015 study in the journal Psychological Science was the first to make explicit reference to GTP (referred to as the ‘Tetris effect’ [TE]). In 2012, we argued the TE term is misleading as it suggests repetition is the core of transfer effects. However, other factors are involved. Research concerning GTP makes the distinction between sensorial modalities facilitating non-volitional phenomena with videogame content that occur along the continuum from mild to severe. Moreover, the descriptive constructs of GTP are empirically based on our analysis of 3,500+ gamers and have been examined via confirmatory factor analysis demonstrating good reliability and validity.

James and her colleagues tested if playing Tetris offered a protective mechanism against re-experiencing traumatic events. Healthy participants (n=56) were randomly assigned to either playing Tetris for 11 minutes, or doing nothing before exposure to a 12-minute traumatic film. Image-base memories about the film were then registered in a one-week dairy. However, playing Tetris as a proactive interference task before watching the film did not show significant results. James and colleagues offered different explanations including: (i) duration of the task in relation to film length, (ii) temporal contingencies between the tasks, (iii) differences between the task types, (iv) videogame types used, and (v) reactivation of gameplay during the film for aided interference. In a commentary paper published in a 2016 issue of Frontiers in Psychology, we discussed these findings and some of its shortcomings in relation to GTP literature.

  • Duration of task in relation to film length: Playing Tetris for 11 minutes may not have been long enough to compete with the consolidation of memory of the 12-minute film. GTP are significantly more likely to occur when playing 3-6 hours. Our research reported only 4% of gamers reported GTP when playing sessions shorter than one-hour. Laboratory experiments have taken days of playing to induce game-related visualizations at sleep onset.
  • Temporal contingencies between gaming and film watching: The tasks were performed minutes apart from each other. GTP mostly occur soon after stopping playing but our research has found that gamers have also reported GTP days after playing. In most cases, duration of experience is very short (seconds/minutes) but in some cases hours or longer.
  • Differences between the tasks: Previous studies have demonstrated that similar tasks aid interference. However, watching a film is a passive activity while gaming is interactive requiring additional perceptual/motor skills. Therefore, it may be expected that gaming is more potent as interference task, particularly because inducing the subjective sense of presence in the virtual world may strengthen the interference.
  • Type of videogame used as interference task and emotional content of film: The unrealistic (geometric) Tetris content may have been overwritten by the film’s traumatic images. Visualization of stereotypical games induced at sleep onset are characterized by lack of emotion, assuming that the amygdala and the reward system are not involved. In GTP research, emotions in tile-matching puzzle-games are incomparable to emotions in realistic videogames.
  • Reactivation of gameplay during the film for aided interference: The use of cue reminders may have potential in reviving videogame content. In many cases, thoughts and altered perceptions are triggered by game-related cues. Selective attention toward game-related cues has been demonstrated in experiments. GTP have been reported in variety of videogame genres particularly those that have very realistic graphics and settings. Therefore, more realistic games may aid associations between real life stimuli and videogame content, and may be more effective in competing with memories of traumatic events.

In our Frontiers paper, we noted that playing Tetris is not only an effective visuospatial task (overloading working memory resources needed for imagery-formation while playing), but as demonstrated in our GTP studies, videogame content stays active after playing (e.g., mental imagery, sensory perceptions), and may offer additional benefits for managing unwanted intrusions. GTP may potentially strengthen effects of interference tasks but should be used cautiously, because videogame content not only targets unwanted intrusions, but also influences individual cognitions, perceptions, and behaviours in day-to-day contexts (e.g., attention bias, lack of task awareness, control inhibition failures). Moreover, our studies have shown distress and dysfunction have been reported with GTP.

Consequently, further research needs conducting to identify: (i) videogames that are most effective, (ii) playing duration, (iii) factors that reduce intervention efficacy and strategies to control them, and (iv) individuals that may benefit the most from such intervention. While using videogames as intervention tools for preventing unwanted imagery from traumatic experiences has potential, therapeutically it is still at an early stage.

  • (Please note: This blog was co-written with Dr. Angelica Ortiz de Gortari and is based on an article we published in Frontiers in Psychology: Ortiz de Gortari, A.B. & Griffiths, M.D. (2016). Playing the computer game Tetris prior to viewing traumatic film material and subsequent intrusive memories: Examining proactive interference. Frontiers in Psychology, 7, 260. doi: 10.3389/fpsyg.2016.00260)

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Holmes, E. A., James, E. L., Kilford, E. J., & Deeprose, C. (2010). Key steps in developing a cognitive vaccine against traumatic flashbacks: Visuospatial Tetris versus Verbal Pub Quiz. PloS ONE, 5(11), e13706.

James, E. L., Bonsall, M. B., Hoppitt, L., Tunbridge, E. M., Geddes, J. R., Milton, A. L., & Holmes, E. A. (2015a). Computer game play reduces intrusive memories of experimental trauma via reconsolidation-update mechanisms. Psychological Science. doi: 10.1177/0956797615583071

James, E. L., Zhu, A. L., Tickle, H., Horsch, A., & Holmes, E. A. (2015b). Playing the computer game Tetris prior to viewing traumatic film material and subsequent intrusive memories: Examining proactive interference. Journal of Behavior Therapy and Experimental Psychiatry. doi: 10.1016/j.jbtep.2015.11.004

Kusse, C., Shaffii-Le Bourdiec, A., Schrouff, J., Matarazzo, L., & Maquet, P. (2012). Experience-dependent induction of hypnagogic images during daytime naps: A combined behavioural and EEG study. Journal of Sleep Research, 21(1), 10-20.

Ortiz de Gortari, A. B., Aronsson, K., & Griffiths, M. D. (2011). Game Transfer Phenomena in video game playing: A qualitative interview study. International Journal of Cyber Behavior, Psychology and Learning 1(3), 15-33.

Ortiz de Gortari, A. B., & Griffiths, M. D. (2012). An introduction to Game Transfer Phenomena in video game playing. In J. I. Gackenbach (Ed.), Video Game Play and Consciousness (pp. 223-250). Hauppauge, NY: Nova Publisher.

Ortiz de Gortari, A. B., & Griffiths, M. D. (2014a). Altered visual perception in Game Transfer Phenomena: An empirical self-report study. International Journal of Human-Computer Interaction, 30(2), 95-105.

Ortiz de Gortari, A. B., & Griffiths, M. D. (2014b). Auditory experiences in Game Transfer Phenomena: An empirical self-report study. International Journal of Cyber Behavior, Psychology and Learning 4(1), 59-75.

Ortiz de Gortari, A. B., & Griffiths, M. D. (2014c). Automatic mental processes, automatic actions and behaviours in Game Transfer Phenomena: An empirical self-report study using online forum data. International Journal of Mental Health and Addiction, 12(4), 1-21.

Ortiz de Gortari, A. B., & Griffiths, M. D. (2015a). Game Transfer Phenomena and its associated factors: An exploratory empirical online survey study. Computers in Human Behavior, 51, 195-202.

Ortiz de Gortari, A.B. & Griffiths, M.D. (2016). Prevalence and characteristics of Game Transfer Phenomena: A descriptive survey study. International Journal of Human-Computer Interaction, 32, 470-480.

Ortiz de Gortari, A.B., Oldfield, B. & Griffiths, M.D. (2016). An empirical examination of factors associated with Game Transfer Phenomena severity. Computers in Human Behavior, 64, 274-284.

Ortiz de Gortari, A. B., Pontes, H. M. & Griffiths, M. D.  (2015). The Game Transfer Phenomena Scale: An instrument for investigating the nonvolitional effects of video game playing. Cyberpsychology, Behavior, and Social Networking 10, 588-594

Skorka-Brown, J., Andrade, J., & May, J. (2014). Playing ‘Tetris’ reduces the strength, frequency and vividness of naturally occurring cravings. Appetite, 76 , 161-165.

Skorka-Brown, J., Andrade, J., Whalley, B., & May, J. (2015). Playing Tetris decreases drug and other cravings in real world settings. Addictive Behaviors, 51, 165-170.

Stickgold, R., Malia, A., Maguire, D., Roddenberry, D., & O’Connor, M. (2000). Replaying the Game: Hypnagogic images in normals and amnesics. Science, 290(5490), 350-353.

Wamsley, E. J., Perry, K., Djonlagic, I., Reaven, L. B., & Stickgold, R. (2010). Cognitive replay of visuomotor learning at sleep onset: Temporal dynamics and relationship to task performance. Sleep, 1(33), 59-68.

 

Ad-ding to the gambling literature: A brief overview of our recent papers on sports gambling advertising

Over the last 18 months I have been working with Dr. Hibai Lopez-Gonzalez on a project examining online sports betting and online sports betting advertising. We have already had eight papers accepted for publication and today’s blog briefly rounds up the ones that specifically relate to online sports betting. If you would like copies of them, please click on the hyperlinks. If you are unable to access them, then drop me an email and I will send you a copy (mark.griffiths@ntu.ac.uk).

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Lopez-Gonzalez, H., Estevez, A. & Griffiths, M.D. (2017). Marketing and advertising online sports betting: A problem gambling perspective. Journal of Sport and Social Issues, 41, 256-272.

  • In this article, online sports betting is explored with the objective of critically examining the potential impact on problem gambling of the emerging product features and advertising techniques used to market it. First, the extent of the issue is assessed by reviewing the sports betting prevalence rates and its association with gambling disorders, acknowledging the methodological difficulties of an unambiguous identification of what exactly constitutes sports-related gambling today. Second, the main changes in the marketization of online betting products are outlined, with specific focus on the new situational and structural characteristics that such products present along with the convergence of online betting with other adjacent products. Third, some of the most prevalent advertising master narratives employed by the betting industry are introduced, and the implications for problem gamblers and minors are discussed.

Guerrero-Solé, F., Lopez-Gonzalez, H., Griffiths, M.D. (2017). Online gambling advertising and the Third-Person Effect: A pilot study. International Journal of Cyber Behavior, Psychology and Learning, 7(2), 15-30.

  • Gambling disorder is known to have a negatively detrimental impact on affected individual’s physical and psychological health, social relationships, and finances. Via remote technologies (e.g., Internet, mobile phones, and interactive television), gambling has come out of gambling venues and has brought the potential for online gambling to occur anywhere (e.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread throughout all type of media. In a sample of 201 Spanish university students, the present study explored the perceived influence of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on individuals’ willingness to support censorship or public service advertising. The findings demonstrate that despite the difference on the perception of the effects of online gambling advertising, it scarcely accounts for the behavioural outcomes analysed. On the contrary, awareness of problem gambling and, above all, paternalistic attitudes appear to explain this support

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). Betting, forex trading, and fantasy gaming sponsorships – A responsible marketing inquiry into the ‘gamblification’ of English football. International Journal of Mental Health and Addiction. doi: 10.1007/s11469-017-9788-1

  • Environmental stimuli in the form of marketing inducements to gamble money on sports have increased in recent years. The purpose of the present paper is to tackle the extended definition of the gamblification of sport using sponsorship and partnership deals of gambling, forex trading, and fantasy gaming as a proxy for assessing its environmental impact. Using data concerning sponsorship deals from English Football Premier League, the paper builds on the evidence of English football’s gamblification process to discuss the impact that the volume, penetration, and marketing strategies of sports betting might have on public health and wellbeing. Findings demonstrate that gambling marketing has become firmly embedded in the financial practices of many English Premiership football clubs. It is argued that such associations are not trivial, and that the symbolic linkage of sport and newer gambling forms may become an issue of public health, especially affecting vulnerable groups such as minors and problem gamblers. The present study is the first to explore in-depth the relationship and potential consequences and psychosocial impacts of sports-related marketing, particularly in relation to football.

Lopez-Gonzalez, H., Guerrero-Sole, F. & Griffiths, M.D. (2017). A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising. Addiction Research and Theory, in press.

  • Previous research has suggested that motives play an important role in several potentially addictive activities including online gaming. The aims of the present study were to (i) examine the mediation effect of different online gaming motives between psychiatric distress and problematic online gaming, and (ii) validate Italian versions of the Problematic Online Gaming Questionnaire, and the Motives for Online Gaming Questionnaire. Data collection took place online and targeted Italian-speaking online gamers active on popular Italian gaming forums, and/or Italian groups related to online games on social networking sites. The final sample size comprised 327 participants (mean age 23.1 years [SD=7.0], 83.7% male). The two instruments showed good psychometric properties in the Italian sample. General psychiatric distress had both a significant direct effect on problematic online gaming and a significant indirect effect via two motives: escape and fantasy. Psychiatric symptoms are both directly and indirectly associated with problematic online gaming. Playing online games to escape and to avoid everyday problems appears to be a motivation associated with psychiatric distress and in predicting problematic gaming.

Lopez-Gonzalez, H. Estevez, A., Jimenez-Murcia, S. & Griffiths, M.D. (2017). Alcohol drinking and low nutritional value food eating behaviour of sports bettors in gambling adverts. International Journal of Mental Health and Addiction. doi: 10.1007/s11469-017-9789-0

  • The prevalence of sports betting advertising has become a major concern for gambling regulators, particularly since the legalization of online gambling in many European jurisdictions. Although the composition of gambling advertisement narratives has received some limited attention, nothing is known regarding how betting advertisements (often referred to as ‘adverts’ or ‘commercials’) might be associating gambling with other potentially risky behaviors. The present paper examines the representation of alcohol drinking and low nutritional value food eating in sports betting advertising. By means of a mixed-methods approach to content analysis, a sample of British and Spanish soccer betting adverts was analyzed (N=135). The results suggest that betting advertising aligns drinking alcohol with sports culture, and significantly associates emotionally-charged sporting situations such as watching live games or celebrating goals with alcohol. Additionally, alcohol drinking is more frequent in betting adverts with a higher number of characters, linking friendship bonding and alcohol drinking (especially beer) in the context of sports gambling.

Lopez-Gonzalez, H., Estévez, A. & Griffiths, M.D. (2017). Controlling the illusion of control: A grounded theory of sports betting advertising in the UK. International Gambling Studies, in press.

  • Sports betting advertising has arguably permeated contemporary sport consumption in many countries. Advertisements build narratives that represent situations and characters that normalize betting behaviour and raise public concerns regarding their detrimental effect on vulnerable groups. Adopting a grounded theory approach, the present study examined a British sample of sports betting advertisements (N = 102) from 2014 to 2016. The analysis revealed that individual themes aligned in a single core narrative, constructing a dual persuasive strategy of sports betting advertising: (i) to reduce the perceived risk involved in betting (with themes such as betting with friends, free money offers, humour, or the use of celebrities) while (ii) enhancing the perceived control of bettors (including themes of masculinity and sport knowledge). In addition, new technological features of sports betting platforms (e.g. live in-play betting) were used by advertisers to build narratives in which the ability to predict a sports outcome was overlapped by the ability of bettors to use such platforms, equalizing the ease of betting with the ease of winning. Based on the data analysed, it was concluded that the construction of a magnified idea of control in sports betting advertising is a cause for concern that requires close regulatory scrutiny.

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (1997). Children and gambling: The effect of television coverage and advertising. Media Education Journal, 22, 25-27.

Griffiths, M.D. (2005).  Does advertising of gambling increase gambling addiction? International Journal of Mental Health and Addiction, 3(2), 15-25.

Griffiths, M.D. (2010). Media and advertising influences on adolescent risk behaviour. Education and Health, 28(1), 2-5.

Hanss, D., Mentzoni, R.A., Griffiths, M.D., & Pallesen, S. (2015). The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers. Psychology of Addictive Behaviors, 29, 483-491.

Lopez-Gonzalez, H. & Griffiths, M.D. (2016). Is European online gambling regulation adequately addressing in-play betting advertising? Gaming Law Review and Economics, 20, 495-503.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). ‘Cashing out’ in sports betting: Implications for problem gambling and regulation. Gaming Law Review: Economics, Regulation, Compliance and Policy, 21(4), 323-326.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). Understanding the convergence of online sports betting markets. International Review for the Sociology of Sport, in press.

Learning, yearning, but not earning: A brief look at student gambling

Last week, the UK Gambling Commission put out a press release relating to student gambling. Having been in the university sector for as long as I have been researching gambling (i.e., 30 years), student gambling is an area that has always been close to my professional heart. I have published dozens of papers on youth gambling and student gambling over the last three decades (see ‘Further reading’ below for a few examples).

With my daughter leaving home to go to university this week there are lots I could potentially worry about and gambling isn’t necessarily my main concern where my daughter is concerned, but gambling is still of concern to me especially because a study I published back in 2012 with Luke Benson and Dr. Christine Norman (in the International Journal of Mental Health and Addiction) found that first year university students gambled more than final year students and were more susceptible to problem gambling compared to final year students.

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The Gambling Commission have just published their own research into the topic. They hired Youth Sight who conducted 1,000 online interviews with undergraduate students in August 2017 (the students were part of an online panel recruited from applicants through Universities and Colleges Admission Service). The quotas chosen reflected the UK student population in terms of gender, course year and university group. Here are some of their key findings:

  • Two-thirds of students had gambled in the previous month
  • Over half of student gamblers (54%) engaged in gambling to make money
  • Two-fifths of students said they felt guilty after they had gambled
  • One in eight student gamblers had missed lectures due to gambling
  • One in four student gamblers (25%) had spent more money gambling than they could afford
  • One in 25 student gamblers (4%) were in debt because of their gambling
  • One in four students that had a gambling debt, had a debt of over £10,000

The Gambling Commission noted there were are number of limitations with the study. They specifically noted that gambling participation rates may have been higher than if the data had been collected using other methodologies (telephone, face-to-face interviews) due to the self-selecting nature of online surveys. However, online surveys were chosen due to students’ access to technology and the availability of a representative panel via this method. 

On the back of their survey, the Gambling Commission also provided their top ten tips to help students avoid getting into trouble with gambling. I have reproduced them here verbatim.

  • Ask yourself why you are gambling: Are you gambling to escape debt or as a way to make quick money? Think carefully about your motivations to gamble. Gambling shouldn’t be seen as the answer to improving your personal finances. If you have concerns about money, speak to a financial adviser or student support services.
  • Monitor how often you’re gambling online: Websites must give you access to historic account activity. This means you can see exactly when, how much and what you’ve been gambling on over time and make well-informed choices about what to do next.
  • Keep track of how much time you’ve spent gambling: With a reality check, you can set alerts to pop up on screen, which help you to monitor the time spent gambling either online or on gaming machines in a betting shop.
  • Limit how much you can spend: If you’re concerned about how much money you’re gambling, you can set a limit on how much you spend across individual gambling products online. You can also set a limit on how much you spend on gaming machines in a betting shop.
  • Give yourself a timeout: During a timeout, you can block yourself from gambling online for a set amount of time, of up to 6 weeks, and even bar yourself from gambling during a specific time of day.
  • Need a longer break? Self-exclude from gambling firms for a minimum of 6 months: If you think you are spending too much time or money gambling – whether online or in gambling premises – you can ask to be self-excluded. This is when you ask the company to stop you from gambling with them for a period of time. The exclusion will last for a minimum of least six months. Self-exclusion can be used if you think you have a problem with gambling and want help to stop. [The Gambling Commission] are also working with industry representatives to develop a national online self-exclusion scheme.
  • Read the terms and conditions: Did you know almost 80% of gamblers haven’t read the terms and conditions on the websites they are gambling on? By taking the time to read the T&Cs, you can ensure you understand exactly what you are gambling on, and what restrictions are attached to promotions and bonus offers (such as a minimum spend level before the bonus is paid) – this will help you make an informed decision.
  • Make sure the website you’re gambling with is licensed: Make sure you’re gambling with a Gambling Commission licensed business. This means you’ll be protected by gambling and consumer protection rules in Great Britain. Licensed gambling businesses must display that they are licensed and provide a link to our licence register where you can see what type of activities they are allowed to offer and also if we have taken any regulatory action against them.
  • Check how your money is protected: Any gambling business that holds customer funds must explain in their T&Cs how customer funds are protected if the business goes bust – this should help you decide who you want to gamble with.
  • Feel it’s getting too much? Talk to someone: There are a number of gambling support groups available if you feel your gambling is getting out of control or too much. More information about the signs of problem gambling can be found on the Gambleaware and Gamcare websites [You can call the National Gambling Helpline on Freephone 0808 8020 133]. They also provide general information about gambling, including how to gamble safely and where to get help if you or someone you know has problems with their gambling.

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Benson, L., Norman, C. & Griffiths, M.D. (2012). The role of impulsivity, sensation seeking, coping, and year of study in student gambling: A pilot study. International Journal of Mental Health and Addiction, 10, 461-473.

Canale, N., Griffiths, M.D., Vieno, A., Siciliano, V. & Molinaro, S. (2016). Impact of internet gambling on problem gambling among adolescents in Italy: Findings from a large-scale nationally representative survey. Computers in Human Behavior, 57, 99-106.

Canale, N., Vieno, A., Lenzi, M., Griffiths, M.D., Borraccino, A., Lazzeri, G., Lemma, P., Scacchi, L., Santinello, M. (2017). Income inequality and adolescent gambling severity: Findings from a large-scale Italian representative survey. Frontiers in Psychology, 8, 1318. doi: 10.3389/fpsyg.2017.01318

Gambling Commision (2017). Commission raises awareness of potential risks for students who gamble. September 12. Located at: http://www.gamblingcommission.gov.uk/news-action-and-statistics/news/2017/Commission-raises-awareness-of-potential-risks-for-students-who-gamble.aspx

Griffiths, M.D. (1995). Adolescent Gambling. London: Routledge.

Griffiths, M.D. (2002). Adolescent gambling: What should teachers and parents know? Education and Health, 20, 31-35.

Griffiths, M.D. (2002). Gambling and Gaming Addictions in Adolescence. Leicester: British Psychological Society/Blackwells.

Griffiths, M.D. (2008). Adolescent gambling in Great Britain. Education Today: Quarterly Journal of the College of Teachers. 58(1), 7-11.

Griffiths, M.D. (2013). Adolescent gambling via social networking sites: A brief overview. Education and Health, 31, 84-87.

Griffiths, M.D. (2015). Adolescent gambling and gambling-type games on social networking sites: Issues, concerns, and recommendations. Aloma: Revista de Psicologia, Ciències de l’Educació i de l’Esport, 33(2), 31-37.

Griffiths, M.D. & Calado, F. (2017). Adolescent gambling. Reference Module in Neuroscience and Biobehavioral Psychology (pp. 1-12). Oxford: Elsevier.

Griffiths, M.D. & Linsey, A. (2006). Adolescent gambling: Still a cause for concern? Education and Health, 24, 9-11.

Griffiths, M.D. & Parke, J. (2010). Adolescent gambling on the Internet: A review. International Journal of Adolescent Medicine and Health, 22, 59-75.

Fanable Collector: A personal insight into the psychology of a record-collecting completist (Part 2)

In a previous blog I briefly outlined the mindset of being an excessive record collecting completist using myself as a case study. That particular article contained some of the extreme and excessive lengths I have gone through on a general level when it comes to collecting music by particular artists. What I thought I would do in this blog is write a brief but more detailed account of my most recent music completist (and some would argue obsessive) activity concerning the British rock band The Move who were active in the late 1960s and early 1970s.

I had liked The Move since my early teenage years after buying a 10-track cassette (The Greatest Hits Vol. 1) in my local Woolworths shop in my home town of Loughborough. The cassette was on the budget Pickwick record label and I bought it because it only cost 99p. (In fact, I bought dozens of budget albums at Woolworths in the early 1980s including many Pickwick compilation cassettes and many vinyl records on the MFP [Music for Pleasure] record label mainly because they were priced £1.99 or less and the same price as 12” singles at the time). I had only ever heard a few songs by The Move on BBC Radio 1 (my preferred music station in my teenage years) including ‘Flowers In The Rain’, ‘Fire Brigade’, and ‘I Can Hear The Grass Grow’. Because the cassette featured all three of these songs I bought it on impulse and was not disappointed.

Over the years, the albums that I had on cassette and vinyl were slowly replaced by CDs but The Move’s greatest hits LP was one of the few that slipped through the cracks and which I never got on CD – until about a six weeks ago. As ever, the buying of the CD was an impulse purchase following a ‘You might like…’ recommendation from Amazon. I had just bought a couple of ‘glam rock’ CDs and (as Amazon always do) I got a personal recommendation that I might like The Move’s greatest hits CD because I had bought greatest hits CDs by T-Rex and Slade.

The album that I was recommended was Magnetic Waves of Sound: The Best of The Move, a 21-track LP featuring all their singles and released earlier this year (“magnetic waves of sound” is one of the lyrics from ‘I Can Hear The Grass Grow’ in case you were wondering). I bought it not only because it contained all the 10 tracks that were on my Pickwick label cassette that I bought in the early 1980s, but also because it had an accompanying DVD of many rare performances of The Move on TV from the late 1960s. I ordered the 2-disc set and as soon as it arrived I uploaded it onto my i-Pod and played it repeatedly for the next few days. In fact, I played it three or four times a day for the following week. I absolutely loved it – despite the mixture of different song styles from four different line-ups of the band during the 1967-1972 era.

I haven’t got time to go into the history of the band but most fans of the band tend to differentiate between the line-up featuring Carl Wayne as lead singer (with all the original songs being written by Roy Wood) and the later incarnation after Carl Wayne had left and was replaced by Jeff Lynne (who shared songwriting and lead vocal duties with Roy Wood). Roy Wood and drummer Bev Bevan were the only two in all the different line-ups over the years.

Within a few days of playing the CD, my thirst for The Move was unquenchable. After just four days listening to the ‘best of’ album on repeat, I ordered all four of The Move’s back catalogue studio LPs – Move (1968), Shazam (1970), Looking On (1970), and Message From The Country (1971). Not only were all four albums still available but all had recently been re-released in ‘deluxe’ and remastered editions with many extra discs’ worth of unreleased material including dozens of tracks from BBC radio sessions over the years. The four albums soon arrived and I had eight new discs of music to gorge myself on. They arrived just before I went on my family holiday to the Canary Islands so I had lots of time (without work) to listen to the music on the plane, by the pool, while I was reading, and in when going to bed (I always listen to a couple of LPs in bed every night before I go to sleep).

While I was on holiday I was reading lots of online articles about The Move while listening to their albums. It was at this point that I decided that I had to have every track they’ve ever recorded in my collection (irrespective of whether I like the songs or not). This is one of the worst things about being an avid collector and song completist. I simply have to have every note – good or bad – that has been recorded by the band (including live albums). I soon found out that The Move had only released two live albums (Something Else From The Move and Live At The Fillmore 1969) so I ordered those while I was on holiday (and they were waiting for me on my doormat when I arrived back home). Thankfully, both of these feature lots of songs that are not on any of their four albums and they also happened to be a great band when playing live (but I didn’t know that until after I’d ordered). There was also an LP of session tracks they recorded for the BBC (the unimaginatively titled BBC Sessions) but thankfully all of those tracks (and more) were included as extras on the deluxe editions of their studio LPs (which I already had). Good job too because it sells for hundreds of pounds on sites like Amazon and eBay.

Finally, there were two anthology box sets. The first one (Movements, issued in 1998) was a 3-disc set, but again, all the rare tracks on that set featured in the extras of the more recently remastered deluxe edition versions of their studio LPs (so I decided I didn’t need to get that). However, a more recent 4-disc box set (The Move Anthology 1966-1972, issued in 2008) had lots of tracks and alternate versions of songs that weren’t available anywhere else and exclusive to this particular CD boxset. I went online and found various online websites selling it secondhand for exorbitant prices (around £125; I’d managed to get all the other seven albums for around £80 in total). I would have gladly paid the price for such an overpriced item (and that is another downside of being a completist – we will pay over the odds to complete our collections – even if there is just one or two tracks that I don’t own), but thankfully I found a secondhand set on Discogs for just over £30. Bargain! I quickly ordered it (“only one copy left”) and had it in my possession within 36 hours of ordering. In the space of about three weeks I had completed my collection of everything The Move had legally and commercially produced.

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But a completist collectors never end there. We then start to track down illegal bootlegs (typically online but also at various record fairs around the country). We seek out rarer and rarer items and build up a kind of tolerance that can never be totally satisfied until in the possession of new recorded material. I only managed to locate five bootlegs by The Move and there were no tracks on them that didn’t feature in the albums already owned (so I wasn’t tempted to buy any of them – other completists have to own all recorded output irrespective of whether they already have the tracks in question). I then went onto YouTube and found some rare live performances which I converted into MP3s to make my own unofficial rare bootleg LP collection of The Move live. But that still didn’t satisfy my thirst for material by The Move. I wanted more.

Much of the reading I did online about The Move during my summer holiday featured quite a lot on the 1970-1972 period (when Jeff Lynne joined) where there were actually two bands in operation simultaneously – The Move and the embryonic Electric Light Orchestra (ELO). As a child (11-12 years old) I loved E.L.O. and had bought their Discovery album on cassette because I loved the track ‘Don’t Bring Me Down’ (and still do to be honest). However, I never realized in my early teens that Jeff Lynne had been in the later line-ups of The Move. Given that the Electric Light Orchestra were actually The Move in all but name at the beginning of the 1970s, I also ended up buying a 2-CD collection called The Harvest Years (a new copy for just £6) featuring all of the tracks on the first two ELO albums (The Electric Light Orchestra and ELO 2) plus dozens of extra outtakes and b-sides. ELO’s mission statement was to produce ‘symphonic’ rock fusing elements of classical music and instrumentation (cellos, violins, etc.) into the rock genre. In fact, the only reason The Move still existed as a band was because they were contractually obligated by their record company to produce two more albums. In reality, Wood and Lynne’s only aim was to get ELO up and running and the first ELO album was recorded at the same time as the last album by The Move. ELO’s first hit single (‘10538 Overture’) was originally recorded as a Move b-side. The Move’s last top ten hit single (‘California Man’) crossed over with ELO’s first top ten hit single in the British charts and had identical core line-ups (Wood, Lynne and Bevan).

 

I then found out that Jeff Lynne and Roy Wood had been friends for years in Birmingham where they both lived and served their musical apprenticeships. In fact, The Move had recorded a demo version of ‘Blackberry Way’ (their only No.1 hit in the UK) in Lynne’s homemade studio while he was lead singer in his own band (The Idle Race). Roy Wood had also asked Lynne to join The Move in 1969 but Lynne felt he could still get somewhere with his own band. The Idle Race were also one of the first bands to perform a cover version of a song by The Move – ‘Here We Go Round The Lemon Tree’). This led me to buying a secondhand copy of the complete (2-CD) recorded works of everything by The Idle Race ever commercially released (Back To The Story) for just £5. Bargain!

But my thirst for Move-related music didn’t end there. I then found out that there were various tracks that Roy Wood had written during his tenure with The Move and Electric Light Orchestra (Mk.1) and that ended up on his subsequent LPs (most noticeably his Boulders album). I subsequently bought Boulders as part of a £10 Roy Wood 5-CD boxset also featuring LPs by his next band Wizzard as well as ELO’s first LP and The Move’s final LP (both of which I already had but £10 for three new albums seemed good value to me). I then bought a ‘greatest hits’ CD of Roy Wood and Wizzard (for a couple of quid).

As I write this, for the last two weeks, I’ve been slowly buying up the rest of ELO’s album back catalogue. For the best part of three decades, ELO were one of my guilty pleasures as I had quite a few of their late 1970s albums on my iPod (as well their Light Years greatest hits collection). I now have all the albums ELO recorded in the 1970s as well as the most recent (2015) platinum-selling Alone In The Universe. I managed to get all of these for less than £20 in total. Bargain! However, whether I will end up being an ELO completist remains to be seen. A lot of their post-1980 output is not something I can honestly say I like. But who knows? As I said above, one of the worst things about being a completist is buying music that we don’t like but collect just to complete our collections. With ELO, it’s definitely a case of ‘Watch this space’.

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Brumbeat (2017). The Move. Located at: http://www.brumbeat.net/move.htm

Paytress, M. (2008). Liner notes in book included in the 4-CD The Move Anthology 1966-1972. Salvo/Fly Records.

Van der Kiste, J. (2014). Jeff Lynne: Electric Light Orchestra – Before and After. Stroud: Fonthill Media.

Van der Kiste, J. (2014). Roy Wood: The Move, Wizzard and Beyond. CreateSpace Independent Publishing Platform.

Wikipedia (2017). Carl Wayne. Located at: https://en.wikipedia.org/wiki/Carl_Wayne

Wikipedia (2017). Electric Light Orchestra. Located at: https://en.wikipedia.org/wiki/Electric_Light_Orchestra

Wikipedia (2017). Jeff Lynne. Located at: https://en.wikipedia.org/wiki/Jeff_Lynne

Wikipedia (2017). Roy Wood. Located at https://en.wikipedia.org/wiki/Roy_Wood

Wikipedia (2017). The Move. Located at: https://en.wikipedia.org/wiki/The_Move

Screenagers in love: Adolescent screen time, content, and context

In 1999, the American Academy of Pediatrics (AAP) advocated the ‘2×2’ screen time guidelines to parents that their children should be restricted to no more than 2 hours of screen time a day and that children under 2 years of age should not be exposed to any screen time at all. Not only is this unworkable in today’s multi-media world but the guidelines are not based on scientific evidence. Thankfully, the AAP have revised their guidelines in the light of how today’s children actually engage with screen-based interactive technologies. For me, the issue is not about the amount of screen time but is about the content and the context of screen use. I have three ‘screenagers’ (i.e., children often referred to as ‘digital natives’ who have never known a world without the internet, mobile phones and interactive television) who all – like me – spend a disproportionate amount of their everyday lives on front of a screen for both work/educational and leisure purposes. Engaging in a lot of screen-based activities is not inherently negative – it’s simply a case of doing things differently than we did 20 years ago.

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One online activity that has received a lot of criticism in the media is the playing of online videogames. However there is now a wealth of research which shows that video games can be put to educational and therapeutic uses, as well as many studies which reveal how playing video games can improve reaction times and hand-eye co-ordination. Their interactivity can stimulate learning, allowing individuals to experience novelty, curiosity and challenge that stimulates learning. Although I have published many studies concerning online gaming addiction, there is little empirical evidence that moderate gaming has any negative effects whatsoever. In fact, many excessive players experience detrimental effects.

Over the past 15 years I have spent time researching the excessive playing of online videogames like Everquest and World of Warcraft (WoW). Online gaming involves multiple reinforcements in that different features might be differently rewarding to different people. In video games more generally, the rewards might be intrinsic (e.g. improving your highest score, beating your friend’s high score, getting your name on the “hall of fame”, mastering the game) or extrinsic (e.g. peer admiration).

In online gaming, there is no end to the game and there is the potential for gamers to play endlessly. This can be immensely rewarding and psychologically engrossing. For a small minority of people, this may lead to addiction where online gaming compromises everything else in their lives. However, playing excessively doesn’t necessarily make someone an addict. A few years ago in the International Journal of Mental Health and Addiction, I published two case study accounts of two males who claimed that they were gaming for up to 80 hours a week. They were behaviourally identical in terms of their game playing, but very different in terms of their psychological motivation to play.

The first case was an unemployed single 21-year old male. His favourite online game was World of Warcraft and that since leaving university he had spent an average of 10 to 14 hours a day playing WoW. He claimed that WoW had a positive influence in his life and that most of his social life was online and that it increased his self-esteem. He also argued that he had no other commitments and that he had the time and the flexibility to play WoW for long stretches. Gaming provided a daily routine when there was little else going on. There were no negative detrimental effects in his life. When he got a job and a girlfriend, his playing all but stopped.

The second case was 38-year old male, a financial accountant, married and had two children. He told me that over the previous 18 months, his online playing of Everquest had gone from about 3-4 hours of playing every evening to playing up to 14 hours a day. He claimed that his relationship was breaking down, that he was spending little time with his children, and that he constantly rang in sick to work so that he could spend the day playing online games. He had tried to quit playing on a number of occasions but could not go more than a few days before he experienced “an irresistible urge” to play again – even when his wife threatened to leave him.

Giving up online gaming was worse than giving up smoking and that he was “extremely moody, anxious, depressed and irritable” if he was unable to play online. Things got even worse. He was fired from his job for being unreliable and unproductive (although his employers were totally unaware of his gaming behaviour). As a result of losing his job, his wife also left him. This led to him “playing all day, every day”. It was a vicious circle in that his excessive online gaming was causing all his problems yet the only way he felt he could alleviate his mood state and forget about all of life’s stresses was to play online games even more.

I argued that only the second man appeared to be genuinely addicted to online gaming but that the first man wasn’t. I based this on the context and consequences of his excessive play. Online gaming addiction should be characterized by the extent to which excessive gaming impacts negatively on other areas of the gamers’ lives rather than the amount of time spent playing. For me, an activity cannot be described as an addiction if there are few (or no) negative consequences in the player’s life even if the gamer is playing up to 14 hours a day. The difference between a healthy enthusiasm and an addiction is that healthy enthusiasms add to life, addictions take away from it.

Every week I receive emails from parents claiming that their sons are addicted to playing online games and that their daughters are addicted to social media. When I ask them why they think this is the case, they almost all reply “because they spend most of their leisure time in front of a screen”. This is simply a case of parents pathologising their children’s behaviour because they think what they are doing is “a waste of time”. I always ask parents the same three things in relation to their child’s screen use. Does it affect their schoolwork? Does it affect their physical education? Does it affect their peer development and interaction? Usually parents say that none of these things are affected so if that is the case, there is little to worry about when it comes to screen time. Parents also have to bear in mind that this is how today’s children live their lives. Parents need to realise that excessive screen time doesn’t always have negative consequences and that the content and context of their child’s screen use is more important than the amount of screen time.

(Please note: This article is an extended version of an article that was originally published by the London School of Economics’ Media Policy Project)

Dr Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (2010). Online video gaming: What should educational psychologists know? Educational Psychology in Practice, 26(1), 35-40.

Griffiths, M.D. (2010). The role of context in online gaming excess and addiction: Some case study evidence. International Journal of Mental Health and Addiction, 8, 119-125.

Griffiths, M.D. (2013). Adolescent gambling via social networking sites: A brief overview. Education and Health, 31, 84-87.

Griffiths, M.D. (2013) Social networking addiction: Emerging themes and issues. Journal of Addiction Research and Therapy, 4: e118. doi: 10.4172/2155-6105.1000e118.

Griffiths, M.D. (2014). Child and adolescent social gaming: What are the issues of concern? Education and Health, 32, 9-12.

Griffiths, M.D. (2014). Gaming addiction in adolescence (revisited). Education and Health, 32, 125-129.

Griffiths, M.D., Kuss, D.J. & King, D.L. (2012). Video game addiction: Past, present and future. Current Psychiatry Reviews, 8, 308-318.

Griffiths, M.D., Kuss, D.J. & Demetrovics, Z. (2014). Social networking addiction: An overview of preliminary findings. In K. Rosenberg & L. Feder (Eds.), Behavioral Addictions: Criteria, Evidence and Treatment (pp.119-141). New York: Elsevier.

Kuss, D.J. & Griffiths, M.D. (2011). Online social networking and addiction: A literature review of empirical research. International Journal of Environmental and Public Health, 8, 3528-3552.

Kuss, D.J. & Griffiths, M.D. (2012). Online gaming addiction in adolescence: A literature review of empirical research. Journal of Behavioral Addictions, 1, 3-22.

Kuss, D.J. & Griffiths, M.D. (2012). Internet gaming addiction: A systematic review. International Journal of Mental Health and Addiction, 10, 278-296.

Lopez-Fernandez, O., Honrubia-Serrano, M.L., Baguley, T. & Griffiths, M.D. (2014). Pathological video game playing in Spanish and British adolescents: Towards the Internet Gaming Disorder symptomatology. Computers in Human Behavior, 41, 304–312.

Pápay, O., Urbán, R., Griffiths, M.D., Nagygyörgy, K., Farkas, J. Kökönyei, G., Felvinczi, K., Oláh, A., Elekes, Z., Demetrovics, Z. (2013). Psychometric properties of the Problematic Online Gaming Questionnaire Short-Form (POGQ-SF) and prevalence of problematic online gaming in a national sample of adolescents. Cyberpsychology, Behavior, and Social Networking, 16, 340-348.

Teaming reign: A brief look at marketing convergence in online sports betting

The marketing cycle of a typical online betting firm aptly illustrates the converging nature of sports and its neighbouring industries. For instance, consider the following football narrative. A betting site buys advertisement space in a national newspaper. The online edition of that newspaper accompanies the advertisement with an active link. If a user clicks on it and access the betting site, the newspaper as an affiliate marketer will get 30% of the money that user has lost betting. In order to boost the number of users clicking on it, the paper publishes next to it a news article featuring Real Madrid on the eve of a match against Manchester United with the following headline: ‘Cristiano Ronaldo scored in 4 of his last 5 visits to Old Trafford’. Now, the journalist shares the link to that piece of news on Twitter, predicting a goal from Ronaldo, with a non-negligible likelihood that he or she is in business with a betting company, according to what was found in a 2014 sample of the ten most followed sports journalists in Spain.

The tweet might be read by someone at home, or even in the stands of a stadium as the game is being played, in which case a betting company might have sponsored the installation of high-speed Wi-Fi connection to facilitate bets. The bet will be preferably made in the proprietary app of the team, who partnered with the betting firm for an amount of money in exchange for adorning the stadium with the brand’s logo, although exclusivity in the electronic banners surrounding the pitch is not possible since the home team must comply with the different betting partners of the league.

Generating-Income-from-Sports-Betting-Affiliate-Programs

Chances are that those at home watching the game on television will hear a litany of statistics about the game delivered by the commentators, provided by a data company like Perform or Dimension Data, who in turn also provide those same data to betting companies, and which are also in a partnership with the league. It is these same data that will inform a fantasy league competition, which also sponsors the league. It might be the case that among the members of the family watching the game at home there are minors who cannot legally gamble for money, for whom a social gaming alternative is also available that can smooth the transition towards real money gambling in the future.

Also, for some demographic groups, sports betting might not be as appealing as eSports, but sport teams have already started sponsoring players in those competitions. When the match has finished, fans can watch further gambling commercials such as ones related to poker, conveniently introduced by sportsmen such as Neymar, Rafael Nadal or Cristiano Ronaldo, or indulge themselves in a little trading in the forex market company Xtrade endorsed by Cristiano Ronaldo himself.

A potential downside of such convergence might be the errors derived by a faulty identification of each product’s category and characteristics. The border between not-for-real-money social gaming on sports and real money gambling might not be obvious, especially when gambling gradually approaches gaming with more gamification attributes being added to the betting experience, and simultaneously, gaming approaches gambling by implementing real or virtual money in-app micro purchases or simulating gambling environments. Blurred lines might impact the understanding of what is information and what is promotion, as has been observed with children having problems distinguishing gambling advertising from non-advertising content (as demonstrated by Helena Sandberg and her colleagues in a 2011 issue of the International Journal of Communication). Another downside could be the transference of positive attributes from sport to other markets (most notably financial trading or poker in the example above), that buy their way into the mental association by, for instance, becoming a named sponsor of a sporting competition.

However, neither the situational and structural characteristics nor the cross-marketing convergence act as singular factors determining online betting behaviour. More likely, they work by aggregation, populating a marketing and advertising ecosystem that far from curtailing other gambling motivating factors – individual factors such as the biological, psychological or social characteristics of the gambler – it facilitates them.

(Please not that this article was co-written with Dr. Hibai Lopez-Gonzalez).

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Deans, E.G., Thomas, S.L,. Derevensky, J. & Daube, M. (2017) The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies. Harm Reduction Journal, 14(5). doi:10.1186/s12954-017-0131-8.

Deans, E.G., Thomas, S.L,. Daube, M. & Derevensky J (2016) The role of peer influences on the normalisation of sports wagering: a qualitative study of Australian men. Addiction Research & Theory. doi: 10.1080/16066359.2016.1205042.

Gainsbury, S.M., Delfabbro, P., King, D.L., et al. (2016) An exploratory study of gambling operators’ use of social media and the latent messages conveyed. Journal of Gambling Studies, 32, 125–141.

Gordon, R. & Chapman, M. (2014). Brand community and sports betting in Australia. Victoria, Australia: Victorian Responsible Gambling Foundation.

Hing, N. (2014). Sports betting and advertising (AGRC Discussion Paper No. 4). Melbourne: Australian Gambling Research Centre.

Hing, N., Lamont, M., Vitartas, P., et al. (2015). Sports-embedded gambling promotions: A study of exposure, sports betting intention and problem gambling amongst adults. International Journal of Mental Health and Addiction, 13(1), 115–135..

Lopez-Gonzalez, H., Estevez, A. & Griffiths, M.D. (2017). Marketing and advertising online sports betting: A problem gambling perspective. Journal of Sport and Social Issues, in press.

Lopez-Gonzalez, H. & Griffiths, M.D. (2016). Is European online gambling regulation adequately addressing in-play betting advertising? Gaming Law Review and Economics, 20, 495-503.

Lopez-Gonzalez, H., Estevez, A. & Griffiths, M.D. (2017). Marketing and advertising online sports betting: A problem gambling perspective. Journal of Sport and Social Issues, 41, 256-272.

Lopez-Gonzalez, H., Estévez, A. & Griffiths, M.D. (2017). Controlling the illusion of control: A grounded theory of sports betting advertising in the UK. International Gambling Studies, in press.

Lopez-Gonzalez, H. & Griffiths, M.D. (2017). Betting, forex trading, and fantasy gaming sponsorships – A responsible marketing inquiry into the ‘gamblification’ of English football. International Journal of Mental Health and Addiction, in press.

Lopez-Gonzalez,Generating-Income-from-Sports-Betting-Affiliate-Programs H. & Griffiths, M.D. (2017). Understanding the convergence of online sports betting markets. International Review for the Sociology of Sport, in press.

Lopez-Gonzalez, H., Guerrero-Sole, F. & Griffiths, M.D. (2017). A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising. Addiction Research and Theory, in press.

Lopez-Gonzalez, H. & Tulloch, C.D. (2015) Enhancing media sport consumption: Online gambling in European football. Media International Australia, 155, 130–139.

Sandberg, H., Gidlof, K. & Holmberg, N. (2011). Children’s exposure to and perceptions of online advertising. International Journal of Communication, 5, 21–50.