Click and collect: A brief personal look at Bowie obsession and completism

The great thing about having your own blog is that you can write what you want when you want without any outside interference or editorial control. I’m in total charge. The last article I published on my blog was about David Bowie and so is this one. The main reason I’ve come back to Bowie is that since Christmas I have been playing nothing but Bowie (or Bowie-related albums) on repeat for hours a day. Thankfully, there are so many albums that I’ve not played any of his studio albums more than three or four times in this latest Bowie-obsessed period in my life.

There are also so many compilations that I have been playing although there are three or four that are played significantly more than most. The first is my all-time favourite Bowie LP, All Saints, a collection of his career-spanning instrumentals. The songs are heavily biased to the wordless masterpieces on his Low and “Heroes” albums (as well as the underrated but brilliant Buddha of Suburbia album) but it’s the perfect album to play in bed with my headphones on. Similarly, another album that I love playing is Christiane F. which is nominally the soundtrack to the German film of the same name (in which Bowie appears briefly as himself in a concert scene). It only features songs from Bowie’s ‘Berlin Trilogy’ period (i.e., Low, “Heroes” and Lodger) and its predecessor Station to Station. I simply love the songs in this period of Bowie’s career (i.e., 1976-1979).

Another compilation that I have played a lot is the second disc in the 2-CD greatest hits collection Legacy, released shortly after Bowie’s death. Yes, it was a cash-in, but I still love it. This is because it features the many gems from his later catalogue all in one place – the singles that appeared on his last four studio LPs (Heathen, Reality, The Next Day, and Blackstar). The final compilation I have been playing a lot is the third disc from the triple-CD The Platinum Collection which covers Bowie’s most maligned years (1980-1987). My least favourite Bowie albums are Tonight, Let’s Dance, and Never Let Me Down (although I do like the newly re-recorded version in the latest Loving The Alien boxset) but the singles released during this period are generally great including many standalone singles not on any of these albums (and primarily written and recorded for film soundtracks) such as This Is Not America, When The Wind Blows, Cat People (Putting Out Fire), Underground, Absolute Beginners, and The Alabama Song. These singles along with good songs on mediocre records (Let’s Dance, Modern Love, China Girl, Blue Jean, Loving The Alien, Time Will Crawl, etc.).

The reason that I actually decided to write this particular blog was to once again give my readers some insight into the mind of an obsessive ‘completist’. I did this in two previous blogs (here and here) but this one goes a little wider in scope because it goes beyond Bowie’s recorded outputs. It shouldn’t come as a surprise that I have every single album that Bowie has ever released (including every studio LP, every live LP, and every compilation across all stages of Bowie’s 50-year career). I also have dozens and dozens of Bowie bootlegs (mostly unreleased concerts but also various CDs that include outtakes and demos that any serious Bowie collector has in their possession). In addition, I also collect Bowie music DVDs (e.g., documentaries, recorded concerts, promo videos, etc.). I also have hundreds of books and Bowie magazine specials (yes I’m a hoarder).

However, this Christmas I made the decision that I am now going to collect all the films in which Bowie has acted in on DVD. This is easier said than done because I have to devise inclusion and exclusion criteria as to where I will draw a line as to what to buy. Thankfully, being a Bowie-obsessive I already had a lot of his non-musical acting appearances in my DVD collection already. For instance, I have many different versions of his best film (The Man Who Fell To Earth, 1976) on DVD including the 4-disc 40^th Anniversary Collector’s Edition. I also have DVDs of other films in my collection that I like but which I bought because I liked the film rather than bought it because Bowie starred in it (i.e., Merry Christmas Mr. Lawrence [1983], The Hunger [1983], Basquiat [1996], The Prestige [2006]). I also have DVD films that I bought for my children (when they were younger) but did so because Bowie was in it (Labyrinth [1986], The Snowman [1982]). Also, back in 2016, I treated myself to a boxset of films and television programmes (Dissent and Disruption)  directed by Alan Clarke. One of the reasons I bought it (but not the only reason) was that it featured Bowie’s lead role performance in the BBC drama Baal. I also got a Bowie film boxset from my partner for Christmas that featured three Bowie films that weren’t in my collection already (i.e., Absolute Beginners [1986], Just A Gigolo [1978], and Into The Night [1985]). The other notable acting performance by Bowie that I already had in DVD was his brilliant cameo appearance in Ricky Gervais’ comedy Extras (2006).

So what to buy next? I know I’m going to end up buying films that I will watch but won’t particularly or necessarily enjoy (unfortunately one of the real downsides of being an obsessive completist but something that we completists take in our stride). One of my rules is that I will only buy the DVDs if I can get them cheaply (i.e., under £10 and preferably less). So in the past week or so I have ordered the following films via Amazon (all pre-owned): The Last Temptation of Christ (1988), Gunfighters Revenge (1998; aka Gunslingers Revenge), Everyone Love’s Sunshine (1999; aka B.U.S.T.E.D.), The Linguini Incident (1991), August (2008; aka Landshark), and Mr. Rice’s Secret (2000). I got all of these really inexpensively from the cheapest at £1.24 to £7.91. I also picked up the complete TV boxset of Series 2 of The Hunger (1999-2000) which features one episode with Bowie in it as well as other episodes of him as narrator (£3.49).

So what remains to buy? Surprisingly, one film I should have in my collection is the film Twin Peaks: Fire Walk With Me (1992) but I don’t (as yet). I say “should” because I am a Twin Peaks fan (I love David Lynch films) and already have the Twin Peaks (Definitive Gold Box Edition) but have yet to get the associated film starring Bowie. I’m just waiting to try and get a cheap copy. No-brainer. After that it gets a bit more difficult as to what I should buy to complete my collection. Do I buy those films or TV programmes in which Bowie has voiced a character rather than actually acted in? The two cases in question are his appearance in an episode of SpongeBob SquarePants (2007; he voiced the character Lord Royal Highness) and the film Arthur and the Invisibles (2007; he voiced the character Emperor Maltazard). I then have to decide if I want to buy films that Bowie had uncredited and/or ‘blink and you’ll miss him’ appearances (the most obvious examples are Bowie’s appearances in The Virgin Soldiers [1969] and Yellowbeard [1983]). There are also a few films where Bowie has cameo appearances as himself (most notably Zoolander [2001] and Bandslam [2009]).

So there you have it. More insight into the mind of an obsessive Bowie completist. Individuals like myself are a dream for those that sell Bowie merchandise. We buy things without worrying about the quality. It’s almost an inner compulsion to do so. Sometimes I wish I wasn’t a completist but like any serious collector, there is nothing better than knowing you have the complete collection of whatever is collectable.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Buckley, D. (2005). Strange Fascination: David Bowie – The Definitive Story. London: Virgin Books.

Cann, K. (2010). Any Day Now: David Bowie The London Years (1947-1974). Adelita.

Goddard, S. (2015). Ziggyology. London: Ebury Press.

Hewitt, P. (2013). David Bowie Album By Album. London: Carlton Books Ltd.

Jones, D. (2017). David Bowie: A Life. New York: Penguin Random House

Leigh, W. (2014). Bowie: The Biography. London: Gallery.

Pegg, N. (2016). The Complete David Bowie (Revised and Updated 2016 Edition). London: Titan Books.

Seabrook, T.J. (2008). Bowie In Berlin: A New Career In A New Town. London: Jawbone.

Spitz, M. (2009). Bowie: A Biography. Crown Archetype.

Trynka, P. (2011). Starman: David Bowie – The Definitive Biography. London: Little Brown & Company.

Test augmentation: 10 reasons why ‘Pokémon Go’ is so appealing

“Pokémon Go is a free-to-play location-based augmented reality mobile game developed…Making use of GPS and the camera of compatible devices, the game allows players to capture, battle, and train virtual creatures, called Pokémon [pocket monsters] who appear on device screens as though in the real world. The game is free-to-play, although it supports in-app purchases of additional gameplay items” (Wikipedia, 2016)

Unless you’re news-shy, off-grid, and/or a hermit, you can’t fail to have noticed all the media hype surrounding Pokémon Go. My youngest son and seemingly all of is friends have been out and about enjoying playing the latest gaming phenomenon. A lot of the press stories that I have read concentrate on the allegedly ‘addictive’ properties of the game (see ‘Further reading’ below). But what makes Pokémon Go such an appealing game? Here are my top ten reasons:

(1) It’s a popular franchise with a novel twist

Pokémon is a huge franchise with lots of associated spin-offs (animates films, carton television show, card games, figures to collect, etc.). And unlike some franchises, it’s a game that appears to be popular across age and gender but various aspects of the game (such as the use of augmented reality) give the game a novel twist on most other games (by utilizing real-world locations in which players explore their neighbourhood locality or wherever they happen to be).

(2) It’s fun, free to play, easy to play, and easy to access

Unlike many popular games, you don’t need a dedicated console to play the game. There is little in the way of barriers to entry. Anyone who has a smartphone can download Pokémon Go and it can be played anywhere at any time because it is played on a mobile device in which players try to catch Pokémon at specific locations (‘PokéStops’). This means that the number of potential users is huge, even in comparison to console games. In addition, there are no complicated buttons to press or controls to use. Most importantly it’s fun and free to play (but players can buy in-game items, an area that I’ve done a bit of research on which I outlined in a previous blog).

(3) It’s nostalgic and a ‘blast from the past’

Pokémon Go features many of the early ‘classic’ Pokémon characters (the ones that you could name in a pub quiz) hailing back to the 1990s. As well as attracting new and younger players, adults who loved Pokémon as a child or teenager can now re-live some of their childhood and adolescence. In short, some players can experience something new yet familiar. A research review carried out by Dr. Constantine Sedikides and Dr. Tim Wildschut demonstrated that “nostalgia has remarkable implications for one’s future. It strengthens approach orientation, raises optimism, evokes inspiration, boosts creativity, and kindles prosociality. Far from reflecting escapism from the present, nostalgia potentiates an attainable future”. A number of online articles coomenting on the popularity of Pokémon have included quotes about the game’s nostalgic element from Dr. Jamie Madigan (author of the 2015 book Getting Gamers: The Psychology of Video Games and Their Impact on People Who Play Them). He asserted that “if nostalgia is in play, and it evokes this positive emotion…our brain can substitute the question, ‘Does this make me happy’ for ‘Is this a good game?’”

(4) It’s a social game (if you want it to be)

Back in the early and mid-2000s I published a number of studies showing that the most important reason for playing online multiplayer games was for social reasons and to connect and interact with other players. The great think about Pokémon Go is that meeting other players face-to-face is almost inevitable as the game is played outside and on the move, and it’s easy to spot other like-minded players. People can make new friendships or consolidate existing ones. Players talk to each other and can share their experiences. Some may even have shared memories that plugs into feelings of nostalgia. However, Pokémon Go players (if they so wish) can play on their own too. The game is flexible enough to adapt to the player.

(5) It features augmented reality

One of the defining features of Pokémon Go is that augmented reality is a fundamental (and arguably the main) part of the game. Augmented reality (AR) is defined as “a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS [global positioning system] data”. Pokémon Go has successfully managed to embed AR into the game which some players claim makes characters feel “more alive”. An article on the phenomenon in Time magazine said that Pokémon Go provides “the illusion that wild Pokémon are out there in the real world, waiting to be caught”. There are also some claims (such as a paper by Dr. Keith Bujak and his colleagues in a paper published in a 2013 issue of the journal Computers and Education) that augmented reality can be potentially addictive. The authors claim that children are most at risk from AR addiction and assert that:

“Augmented reality does not separate the user from his reality but instead uses it and realistically transforms it…This effect can cause a high degree of surprise and curiosity in users”.

(6) It’s motivating

Any one who plays videogames or researches in the area knows that successful games have to be motivating to play. Rewards within Pokémon Go help players to foster achievement, and achieving goals within the game drives motivation. As an article on the Keep It Suitable website noted: “The self-confidence that arises from the achievement of a goal – catching a Pikachu – motivates people to play more and more…and ‘Pokémon Go’ players are indeed very motivated…The ease with which the reward comes every time your phone buzzes, alerting you that a Pokémon is nearby, is very basic psychological conditioning”.

(7) It involves collecting

In a number of my previous blogs I have written about the psychology of collecting and this also appears to be one of the attractions concerning all things Pokémon (in fact the Pokémon mantra has always been “Gotta catch ‘em all”). In my articles I have always referenced the work of Professor Russell Belk who has written a lot of books and papers on the topic. He was interviewed by Forbes magazine on the topic of Pokémon Go. The Forbes article noted:

“In a 1991 article published in the ‘Journal of Social Behavior and Personality’, Belk described two main types of collecting: aesthetic and taxonomic. Aesthetic collecting occurs when objects aren’t in limited supply and so adding things to your collection depends on personal preferences. This includes artwork, but not pocket monsters. ‘I expect no matter how beautiful or ugly the Pokémon is, there’s relatively little aesthetic judgment,” says Belk…’You want them all — or as many as possible’. Collecting Pokémon is a lot like building a coin or stamp collection. It involves taxonomy – the process of naming and classifying things into groups. Taxonomic collecting can end temporarily but continue later: the original Game Boy games (Pokémon Red and Pokémon Blue) featured 151 monster ‘species,’ but sequels have pushed that number over 700. If ‘Pokémon Go’ remains popular and profitable in the long term, the app’s developer will no doubt add new species. Belk adds that the desire to collect isn’t driven by a need to complete a collection. ‘You’re not striving for that closure as much as striving for bigger and better collections…That implies some social comparisons – that your collection is in some sense better than theirs.”

In the same article, reference was also made to a just published literature review (‘Extended self and the digital world’) by Professor Belk in the journal Current Opinion in Psychology. In the paper Belk claims collecting has now gone beyond physical items and can now include the collecting of digital artefacts. As Belk notes:

“Collecting digital objects can have advantages over physical possessions. While coins and stamps are kept in cabinets at home, you can store an entire collection of ‘Pokémon’ on your phone to show friends…One reason why ‘Pokémon Go’ is so popular is that it puts digital monsters in the real world. Like finding a rare book in an antique shop, this turns the discovery of Pokémon — the challenge or thrill of the chase — into a story. With augmented reality, they’ve made the ‘thrill of the hunt’ in a version where you can tweet about it, you can post about it on your website, you can carry around images of the Pokémon that you’ve collected…That’s a conversation piece, and something you can carry with you or brag about online.”

(8) It gets people active without them really knowing it

A number of articles on Pokémon Go have noted that playing the game has meant players having to go outdoors and walk miles to catch the Pokémon. In short, if you want to do well in the game, you have to get out the house and do some exercise. As one article summed up on this aspect: ‘The running meme is that Pokémon Go managed to do in 24 hours what Michelle Obama could not manage over the course of 8 years: get people outside and active…It turns out gamification of healthy activities can be done and that’s potentially a huge win for the gaming subset of our society that doesn’t exactly have the healthiest track record”. Personally, I’m not convinced that Pokémon Go is as good as more traditional ‘exergaming’ (such as playing Wii Sports) but I can’t deny that it gets people out of a sedentary routine.

(9) It’s a never-ending game

Pokémon Go is a non-linear game in which every user’s playing experience is different given that it uses the person’s individual geo-location. Like many massively multiplayer online games, there is no end to the game and some players continue playing because of FOMO (fear of missing out). Ultimately there is theoretically no limit to how many Pokémon a player can catch or how the game might evolve over time.

(10) The rewards are unpredictable

Over the years I have written countless papers talking about the role of random ratio reinforcement schedules (operant condition processes) that underlie repetitive behaviour (that in extreme cases can result in gambling and gaming addictions). In simple terms, playing a videogame or a slot machine results in intermittent and unpredictable rewards. Knowing when a reward is coming gets boring in the long run but games where the player doesn’t know when the next reward is coming (like when in the Pokémon Go game, the player will next see a Pokémon to catch). Anticipated rewards (similarly to actual rewards) also facilitate dopamine (one of the most important ‘feel good’ neurotransmitters in the human body) release in the body. In fact, a paper by Dr. Patrick Anselm and Dr. Mike Robinson published in the journal Frontiers in Behavioral Neuroscience argued that dopamine release “seems to reflect the unpredictability of reward delivery rather than reward per se” and suggests that the motivation to gamble or play videogames “is strongly (though not entirely) determined by the inability to predict reward occurrence”. In short, playing Pokémon Go can keep you playing longer than you might have originally intended.

Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Anselme, P. & Robinson, M.J.F. (2013) What motivates gambling behavior? Insight into dopamine’s role. Frontiers in Behavioral Neuroscience, 7, 182. doi: 10.3389/fnbeh. 2013.00182

Belk, R. W. (1991). The ineluctable mysteries of possessions. Journal of Social Behavior and Personality, 6(6), 17-55.

Belk, R. (2016). Extended self and the digital world. Current Opinion in Psychology, 10, 50-54.

Bujak, K.R., Radu, I., Catrambone, R., Macintyre, B., Zheng, R., & Golubski, G. (2013). A psychological perspective on augmented reality in the mathematics classroom. Computers & Education, 68, 536-544.

Chamary, J.V. (2016). Science explains why you’re addicted to Pokémon GO. Forbes, July, 12. Located at: http://www.forbes.com/sites/jvchamary/2016/07/12/science-collecting-pokemon/#276f49ac6d2e

Cleghorn, J. & Griffiths, M.D. (2015). Why do gamers buy ‘virtual assets’? An insight in to the psychology behind purchase behaviour. Digital Education Review, 27, 98-117.

Cole, H. & Griffiths, M.D. (2007). Social interactions in Massively Multiplayer Online Role-Playing gamers. CyberPsychology and Behavior, 10, 575-583.

Griffiths, M.D., Davies, M.N.O. & Chappell, D. (2003). Breaking the stereotype: The case of online gaming. CyberPsychology and Behavior, 6, 81-91.

Griffiths, M.D., Davies, M.N.O. & Chappell, D. (2004). Demographic factors and playing variables in online computer gaming. CyberPsychology and Behavior, 7, 479-487.

Griffiths, M.D., Davies, M.N.O. & Chappell, D. (2004). Online computer gaming: A comparison of adolescent and adult gamers. Journal of Adolescence, 27, 87-96.

Duhi, A. (2016). Caught ’em all?: Why Pokémon Go is so addicting. FSU News, July 19. Located at: http://www.fsunews.com/story/news/2016/07/19/caught-em-all-why-pokemon-go-so-addicting/87309612/

Eadiccio, L. (2016). Psychology experts explain why ‘Pokemon Go’ is so addictive. Time, July 12. Located at: http://time.com/4402123/pokemon-go-nostalgia/

Goodwin, R. (2016). Why the hell is everyone so addicted to Pokemon Go? Know Your Mobile, July 14. Located at: http://www.knowyourmobile.com/games/pokemon-go/23690/why-hell-everyone-so-addicted-pokemon-go

Keep It Suitable (2016). 10 Reasons from real users: Why is Pokemon Go so addictive? July 16. Located at: http://www.keepitusable.com/blog/?p=3579

Kubas-Meyer, A. (2016). Pokémon GO Is the most addictive gaming app ever. Daily Beast, July 11. Located at: http://www.thedailybeast.com/articles/2016/07/11/pokemon-go-is-the-most-addictive-gaming-app-ever.html

Sedikides, C., & Wildschut, T. (2016). Past forward: Nostalgia as a motivational force. Trends In Cognitive Sciences, 20(5), 319-321.

Smith, C. (2016). Science explains why you’re so addicted to Pokemon Go. BGR.com, July 13. Located at: http://bgr.com/2016/07/13/pokemon-go-game-addiction/

Wikipedia (2016). Pokémon Go. Located at: https://en.wikipedia.org/wiki/Pokémon_Go

Williams, C. (2016). Why everyone is addicted to Pokemon Go. Looper, July 14. Located at: http://www.looper.com/18330/everyone-addicted-pokemon-go/

Views news: A brief look at the ‘Problem Series Watching Scale’

A few weeks ago I published the third of three articles on ‘box set bingeing’ (people like myself who sit and watch a whole television series at once either on DVD or on television catch-up services). Not long after writing the last article, a paper was published in the Journal of Behavioral Addictions about the development of a new psychometric instrument that assesses problematic television series watching – the Problematic Series Watching Scale (PSWS) – developed by Dr. Gabor Orosz and his colleagues at Eötvös Loránd University in Budapest (Hungary). The authors noted that:

“[Problematic series watching] might be a relevant issue for many people because accessing series by downloading or streaming is (a) very cheap (or free), (b) it is available for almost everyone who has broadband Internet access, (c) it does not depend on a certain place and time (i.e. playing squash depends on a certain place and time), (d) series have a high variety – everyone can find one which fits his/her interest, (e) they are not age- and socio-economic status-dependent, (f) it does not take effort to watch them, [and] (g) and they are constructed to be highly enjoyable and often contain cliffhangers which motivate the viewer to continue. These characteristics are highly similar to the ones mentioned by Cooper (1998) regarding Internet and pornography…In our research, we aimed to differentiate problematic series watching from the concept of television addiction as we focused on the content of the problematic use (series watching) rather than on the medium through which the problematic use happens (television). In our research, we observed problematic series watching which could be done either through a television (i.e. classical TV series) or a screen attached to a computer (i.e. Netflix)”.

The new scale was developed with over 1,100 participants and was based on my ‘addiction components model’ and comprised the following questions which can each be answered ‘never’, ‘rarely’, ‘sometimes’, ‘often’ and ‘always’. Each of the six items taps into a criterion for addiction (i.e., salience, tolerance, mood modification, withdrawal, conflict, and relapse). More specifically, the questions asks During the last year, how often have you:

• Thought of how you could free up more time to watch series? [Salience]
• Spent much more time watching series than initially intended? [Tolerance]
• Watched series in order to reduce feelings of guilt, anxiety, helplessness and depression? [Mood modification]
• Been told by others to cut down on watching series without listening to them? [Relapse]
• Become restless or troubled if you have been prohibited from watching series? [Withdrawal]
• Ignored your partner, family members, or friends because of series watching? [Conflict]

For those of you interested in the psychometric properties, the scale had good factor structure and reliability.

“Respondents watch series more than one hour per day which is more than one-fifth of their free time which indicated that series watching might be an important free time activity. However, the amount of free time one has is not associated with PSWS scores. Women had higher scores on PSWS and respondents with higher education had lower scores on it…Given the lack of empirical research on series watching, we supposed that it might be similar to other problematic screen-related behaviors (e.g. online gaming, Internet or Facebook use)… Other possible covariates could be examined in the future such as loneliness or urgency. Also, further investigation is needed whether extensive series watching can lead to health and psychosocial problems…PSWS scores are positively related with time spent on series watching, whereas the amount of free time does not have an effect on PSWS scores. In the more and more digitalized world there are many forces which encourage people watching online series. In the light of these changes, research on problematic series watching will be increasingly relevant”.

The authors also acknowledged that problematic television series watching doesn’t appear to affect many people and that we should be careful of pathologizing everyday behaviours as behavioural addictions (a criticism that has been made against some of my own research papers more recently – with ‘dance addiction’ and ‘study addiction’ being the most obvious ones).

Dr. Orosz and his colleagues have also just published another paper on problematic series watching in the journal Personality and Individual Differences. This second paper examined correlates of passion toward screen-based activities (i.e., problematic series watching and Facebook use). The paper included two studies comprising young adults (Study 1 with 256 individuals, and Study 2 with 420 individuals) who completed the Passion Scale with respect to their series watching and Facebook use as well as examining impulsivity. The Passion Scale comprises two types of passion – obsessive passion (negative, pressured, and controlling) and harmonious passion (positive, flexible, and related to intrinsic motivation). The results showed that impulsivity predicted obsessive (but not harmonious) passion, and that obsessive passion was positively associated with Facebook overuse whereas harmonious passion was positively associated with series watching. They concluded that it was the type of passion underlying the involvement in excessive screen-based activity that determines what’s experienced by the individual.

My argument has always been that depending upon the definition of ‘addiction’ used, almost any activity can be potentially addictive if constant rewards and reinforcement are in place. The watching of DVD or television box sets can certainly be rewarding and reinforcing but I imagine most people are like myself in that they occasionally experience negative consequences as a result of the activity (lack of sleep due to going to bed very late, or ignoring family members while watching an episode or four of your favourite programmes) but that overall the problems are short-lived and have few long-term consequences.

[I ought to note that I have recently been working with Dr. Orosz in the area of workaholism and that we recently published a paper in the topic in the International Journal of Mental Health and Addiction – see ‘Further reading’ below).

Dr Mark Griffiths, Professor of Behavioural Addictions, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Atroszko, P.A., Andreassen, C.S., Griffiths, M.D. & Pallesen, S. (2015). Study addiction – A new area of psychological study: Conceptualization, assessment, and preliminary empirical findings. Journal of Behavioral Addictions, 4, 75–84.

Atroszko, P.A., Andreassen, C.S., Griffiths, M.D. & Pallesen, S. (2016). Study addiction: A cross-cultural longitudinal study examining temporal stability and predictors of its changes. Journal of Behavioral Addictions, DOI: 10.1556/2006.5.2016.024

Bates, D. (2015). Watching TV box-set marathons is warning sign you’re lonely and depressed – and will also make you fat. Daily Mail, January 29. Located at: http://www.dailymail.co.uk/health/article-2931572/Love-marathon-TV-session-warning-sign-lonely-depressed.html

Cooper, A. (1998). Sexuality and the Internet: Surfing into the new millennium. CyberPsychology and Behavior, 1(2), 187–193.

Daily Edge (2014). 11 signs of you’re suffering from a binge-watching problem. Located at: http://www.dailyedge.ie/binge-watching-problem-signs-1391910-Apr2014/

Kompare, D. (2006). Publishing flow DVD Box Sets and the reconception of television. Television & New Media, 7(4), 335-360.

Maraz, A., Urbán, R., Griffiths, M.D. & Demetrovics Z. (2015). An empirical investigation of dance addiction. PloS ONE, 10(5): e0125988. doi:10.1371/journal.pone.0125988.

Orosz, G., Bőthe, B., & Tóth-Király, I. (2016). The development of the Problematic Series WatchingScale (PSWS). Journal of Behavioral Addictions, 5(1), 144-150.

Orosz, G., Dombi, E., Andreassen, C.S., Griffiths, M.D. & Demetrovics, Z. (2016). Analyzing models of work addiction: Single factor and bi-factor models of the Bergen Work Addiction Scale. International Journal of Mental Health and Addiction, DOI 10.1007/s11469-015-9613-7

Orosz, G., Vallerand, R. J., Bőthe, B., Tóth-Király, I., & Paskuj, B. (2016). On the correlates of passion for screen-based behaviors: The case of impulsivity and the problematic and non-problematic Facebook use and TV series watching. Personality and Individual Differences, 101, 167-176.

Spangler, T. (2013). Poll of online TV watchers finds 61% watch 2-3 episodes in one sitting at least every few weeks. Variety, December 13. Located at: http://variety.com/2013/digital/news/netflix-survey-binge-watching-is-not-weird-or-unusual-1200952292/

Sussman, S., & Moran, M.B. (2013). Hidden addiction: Television. Journal of Behavioral Addictions, 2(3), 125-132.

Walton-Pattison, E., Dombrowski, S.U. & Presseau, J. (2016). ‘Just one more episode’: Frequency and theoretical correlates of television binge watching. Journal of Health Psychology, doi:1359105316643379

Watch this space: Another look at box-set bingeing

Regular readers of my blog will know that I have both a professional and personal interest in ‘box set binging’ – people like myself who sit and watch a whole television series at once either on DVD or on television catch-up services (see my two previous articles on the topic here and here). In my previous blogs on the topic I noted there was a lack of published academic research on the topic. However, a new study on the phenomenon – ‘Just one more episode’: Frequency and theoretical correlates of television binge watching’ – has just been published by Emily Walton-Pattison and her colleagues in the Journal of Health Psychology. The paper argues that binge watching may have detrimental health implications and that binge watching has impulsive aspects. As the authors noted in their paper:

“With the emergence of online streaming television services, watching television has never been so easy and a new behavioural phenomenon has arisen: television binge watching, that is, viewing multiple episodes of the same television show in the same sitting. Watching television is the most widespread leisure-time sedentary activity in adults (Wijndaele et al., 2010), involving little metabolic activity (Hu et al., 2003). In the United Kingdom, over one-third of adults spend at least four hours a day watching television (Stamatakis et al., 2009). Up to 33% of men and 45% of women in the United Kingdom fail to achieve recommended physical activity levels (Craig and Mindell, 2014). As lack of physical activity is the fourth leading mortality risk factor (World Health Organization, 2010), identifying factors that pre- vent achieving health-protective levels of physical activity remains important Furthermore, sedentary behaviour is linked with adverse health outcomes independently of physical activity (Veerman et al., 2012). Time spent watching television is also linked with obesity and reduced sleep time (Vioque et al., 2000). Understanding the factors that lead to watching television at ‘binge’ levels may help to target interventions to reduce sedentary activity and obesity rates and improve sleep hygiene”.

The study involved 86 people who completed an online survey that assessed (among other things) outcome expectations (assessed via six attitudinal items such as ‘Watching more than two episodes of the same TV show in the same sitting over the next 7 days will lead me to be physically healthier’), proximal goals (assessed via one question ‘On how many days do you intend to watch more than two episodes of the same TV show in the same sitting over the next 7 days?’), self-efficacy (assessed via five attitudinal items such as ‘I am confident that I can stop myself from watching more than two episodes of the same TV show if I wanted to’), anticipated regret (assessed via two items – ‘If I watched more than two episodes of the same TV show in the same sitting in the next 7 days, I would feel regret’ and ‘If I watched more than two episodes of the same TV show in the same sitting in the next 7 days I would later wish I had not’), goal conflict (with two items such as ‘How often does it happen that because of watching more than two episodes of the same TV show in the same sitting, you do not invest as much time in other pursuits as you would like to?’), goal facilitation (assessed via three items such as ‘Watching more than two episodes of the same TV show in the same sitting in the next 7 days will help/facilitate my participation in regular physical activity’), and self-reported binge watching over the last week (defined as “watching more than two episodes of the same TV show in one sitting”), as well as noting various demographic details (age, gender, marital status, number of children, and body mass index).

The study found that their participants reported binge watching at least once a week (an average of 1.42 days/week) and that binge watching was predicted most by intention and outcome expectations. Automaticity, anticipated regret, and goal conflict also contributed to binge watching. Based on their results, the authors noted:

“The findings have implications for theory development and intervention…The role of automaticity suggests that interventions aiming to address problematic binge watching (e.g. due to increased sedentary activity) could consider techniques that address automaticity. For example, some online streaming services include in-built interruptions after a number of consecutive episodes have been viewed. There would be opportunities to harness these interruptions. Goal conflict findings indicated that participants who reported more binge watching also reported that binge watching undermined other goal pursuits. Linking such findings to an intervention addressing anticipated regret could provide a useful opportunity…Drawing upon the addiction literature in relation to other types of binge behaviours may further refine potential appetitive and loss of control features that may extend from addictive behaviours with a binge potential, such as eating, sex and drugs, to binge watching”.

Obviously the study relied on self-reports among a small sample of television viewers but given that this is the first-ever academic study of binge watching, it provides a basis for further research to be carried out. As in my own research into gambling where we have begun to use tracking data provided by gambling companies, the authors also note that such objective measures could also be used in the field of researching into television binge watching:

“[Future research] could include using objective measures of binge watching including ecological momentary assessment, ambient sound detection, recording and/or partnering with streaming firms or software-based monitoring. Further insight into binge watching could make a distinction between television show-specific factors, such as genre, length, real-time versus on-demand services, as well as contextual factors (e.g., where binge watching occurred, with whom and when) and assess the association between binge watching and health outcomes including physical activity, eating and sleep hygiene”.

This is one of the first times I can end one of my articles by saying that this is literally a case of “watch this space”!

Dr Mark Griffiths, Professor of Behavioural Addictions, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Bates, D. (2015). Watching TV box-set marathons is warning sign you’re lonely and depressed – and will also make you fat. Daily Mail, January 29. Located at: http://www.dailymail.co.uk/health/article-2931572/Love-marathon-TV-session-warning-sign-lonely-depressed.html

Craig, R. & Mindell, J. (2014). Health Survey for England 2013. London: The Health & Social Care Information Centre.

Daily Edge (2014). 11 signs of you’re suffering from a binge-watching problem. Located at: http://www.dailyedge.ie/binge-watching-problem-signs-1391910-Apr2014/

Griffiths, M.D. (1995). Technological addictions. Clinical Psychology Forum, 76, 14-19.

Hu, F.B., Li, T.Y., Colditz, G.A., et al. (2003) Television watching and other sedentary behaviors in rela- tion to risk of obesity and type 2 diabetes mellitus in women. JAMA, 289, 1785–1791.

Kompare, D. (2006). Publishing flow DVD Box Sets and the reconception of television. Television & New Media, 7(4), 335-360.

Spangler, T. (2013). Poll of online TV watchers finds 61% watch 2-3 episodes in one sitting at least every few weeks. Variety, December 13. Located at: http://variety.com/2013/digital/news/netflix-survey-binge-watching-is-not-weird-or-unusual-1200952292/

Stamatakis, E., Hillsdon, M., Mishra, G., et al. (2009) Television viewing and other screen-based entertainment in relation to multiple socioeconomic status indicators and area deprivation: The Scottish Health Survey 2003. Journal of Epidemiology & Community Health, 63, 734–740.

Sussman, S., & Moran, M.B. (2013). Hidden addiction: Television. Journal of Behavioral Addictions, 2(3), 125-132.

Veerman, J.L., Healy, G.N., Cobiac, L.J., et al. (2012) Television viewing time and reduced life expec- tancy: A life table analysis. British Journal of Sports Medicine, 46, 927–930.

Vioque, J., Torres, A. & Quiles, J. (2000) Time spent watching television, sleep duration and obesity in adults living in Valencia, Spain. International Journal of Obesity, 24, 1683–1688.

Walton-Pattison, E., Dombrowski, S.U. & Presseau, J. (2016). ‘Just one more episode’: Frequency and theoretical correlates of television binge watching. Journal of Health Psychology, doi:1359105316643379

Wijndaele, K., Brage, S., Besson, H., et al. (2010) Television viewing time independently predicts all-cause and cardiovascular mortality: The EPIC Norfolk study. International Journal of Epidemiology, 40, 150–159.

Token gestures: A brief look at ‘sexual trophy collecting’

Back in 2002, I had a little piece published on excessive collecting behaviour in the Guardian newspaper (‘Addicted to hoarding’). In it I wrote:

“I have always been interested in why we have what seems like an innate ability to collect. I would almost go as far as to say that we are ‘natural born hoarders’. Furthermore, there has been surprisingly little research in this area and Freud’s theories on the topic are unfortunately almost empirically untestable. I would also add that for some people, collecting is at the pathological end of the behavioural continuum. There are some that are (for want of a better word) ‘addicted’ to collecting and there are some with obsessive-compulsive disorders who simply cannot throw away anything”.

Since then I’ve published a few articles on the psychology of collecting in this blog and is probably one of the reasons that I have had a few approaches over the last couple months from journalists asking me about the psychology behind various forms of collecting. (In fact, I’ve also been approached to write an academic chapter on the phenomenon too). Two of the most recent media requests included journalists writing articles on why people collect retro video games (which I hope to write about in a future blog) and another on why people collect ‘sexual trophies’.

I have to admit that I am no expert on sexual trophies so I did a little reading on the topic. According to one definition I came across, a sexual trophy is “any item or piece of clothing gained from a sexual encounter as proof of a successful sexual conquest”. To tie in with the release of US comedy I Just Want My Pants Back, MTV conducted a [non-academic] survey and reported that one in three young British people (aged between 18 and 34 years) admitted to owning some sort of sex trophy with one in six of them (16%) claiming they had two or more sex-based trophies (a group that MTV termed ‘Sexual Magpies’).

However, when it comes to the collecting ‘sexual trophies’, I would argue that most academic research that I have come across on the topic relates to more criminal sexual deviance rather than day-to-day sexual encounters. For instance, in the 2010 book Serial Murderers and Their Victims, Dr. Eric Hickey described the case of man – who was a voyeur – from Georgia (US) that used to break into houses and steal women’s underwear. On his eventual arrest they found over 400 pairs of knickers that he had stolen. More disturbing are cases such as this excerpt from a story in the Daily Telegraph. This is arguably more typical of what I perceive to be sexual trophy hunters:

“A company manager and ‘pillar of the community’ has been exposed after 20 years as a serial sex attacker known as the Shoe Rapist. James Lloyd, 49, a long-standing Freemason who took the footwear of his victims as trophies, was finally caught through advances in DNA techniques. Police later found more than 100 pairs of stiletto shoes hidden behind a trap door at the printing works where he was employed… As well as taking their shoes, he often stole jewellery from the women, mainly in their teens and early 20s, between 1983 and 1986” (Daily Telegraph, July 18, 2006).

However, Dr. Hickey’s book describes even worse acts of sexual trophy collecting. He noted that many serial killers are “known for their habits of collecting trophies or souvenirs. Others have collected lingerie, shoes, hats, and other apparel”. A sizeable section of the book concentrates on the types of serial killers that are popular in the media (such as those that commit ‘lust murders‘) and are the subject of many Hollywood films such as the series of films with (my favourite fictional psychopath) Hannibal Lecter. As Hickey notes:

“These are the rapists who enjoy killing and, often, indulging in acts of sadism and perversion. These are the men who have engaged in necrophilia, cannibalism, and the drinking of victims’ blood. Some like to bite their victims; others enjoy trophy collecting – shoes, underwear, and body parts, such as hair clippings, feet, heads, fingers, breasts, and sexual organs…[and] evoke our disgust, horror, and fascination”.

One of the cases discussed is 1950s US serial killer Harvey Glatman (known in the media as ‘The Lonely Hearts Killer’) who used to take photographs of the women he murdered. Citing the work of Dr. Robert Keppel (another expert in serial murder cases and author of Serial Murder: Future Implications for Police Investigations), Dr. Hickey wrote:

“His photos were more than souvenirs, because in Glatman’s mind, they actually carried the power of his need for bondage and control. They showed the women in various poses: sitting up or lying down, hands always bound behind their backs, innocent looks on their faces, but with eyes wide with terror because they had guessed what was to come”.

Other murderers described by Dr. Hickey included a man that liked to surgically remove (and keep) the eyeballs from his sexual victims (most probably 1990s’ serial killer Charles Allbright) and another that skinned his victims and made lampshades, eating utensils, and clothing. In his overview of necrophilic homicide (i.e., those individuals that kill others in order to engage in sexual activity), Hickey also mentions that such necrosadistic murderers often engage in other paraphilias related to necrophilia “including partialism or the desire to collect specific body parts that the offenders finds sexually arousing. This may include feet, hands, hair, and heads, among others”. Hickey also noted that:

“Another important characteristic of these lust killers was the ‘perversion factor’. This subgroup was often prone to carry out bizarre sexual acts. These acts most commonly included necrophilia and trophy collection. Jerry Brudos severed the breasts of some of his victims and made epoxy molds. Brudos, like others, also photographed his victims in various poses, dressed and disrobed. The photos served as trophies and a stimulus to act out again”.

Later in the book, Dr. Hickey examines the case of Jerry Brudos in more detail (please be warned that some of the things written here may offend those of a sensitive nature):

“At an early age, Jerry Brudos developed a particular interest in women’s shoes, especially black, spike-heeled shoes. As he matured, his shoe fetish increasingly provided sexual arousal. At 17, he used a knife to assault a girl and force her to disrobe while he took pictures of her. For his crime he was incarcerated in a mental hospital for 9 months. His therapy uncovered his sexual fantasy for revenge against women, fantasies that included placing kidnapped girls into freezers so he could later arrange their stiff bodies in sexually explicit poses. He was evaluated as possessing a personality disorder but was not considered to be psychotic…He continued to collect women’s undergarments and shoes. Prior to his first murder, he had already assaulted four women and raped one of them. At age 28, Jerry was ready to start killing…He took [his first victim] to his garage, where he smashed her skull with a two-by-four. Before disposing of the body in a nearby river, he severed her left foot and placed it in his freezer. He often would amuse himself by dressing the foot in a spiked-heel shoe. His fantasy for greater sexual pleasure led him…to strangle [another victim] with a postal strap. After killing her, he had sexual intercourse with the corpse, then cut off the right breast and made an epoxy mold of the organ. Before dumping her body in the river, he took pictures of the corpse. Unable to satisfy his sexual fantasies and still in the grasp of violent urges, he found his third victim…After sexually assaulting her, he strangled her in his garage, amputated both breasts, again took pictures, and tossed her body into the river”.

Arguably the most infamous ‘sexual trophy collector’ was 1980s US serial killer Jeffrey Dahmer, the so-called ‘Milwaukee Cannibal’. In Dr. Hickey’s account he noted that:

“Restraining Dahmer, the officers looked around the apartment and counted at least 11 skulls (7 of them carefully boiled and cleaned) and a collection of bones, decomposed hands, and genitals. Three of the cleaned skulls had been spray-painted black and silver. These were to be part of the shrine fantasized by Dahmer. A complete skeleton suspended from a shower spigot and three skulls with holes drilled into them were found throughout the apartment…Chemicals, including muriatic acid, ethyl alcohol, chloroform, and formaldehyde, were also discovered, along with several Polaroid photographs of recently dismembered young men. A complete human head sat in the refrigerator”.

Another infamous case from the early 1970s (that I admit I had never heard of until I read Dr. Hickey’s book) was Ed Kemper, a cannibalistic killer who also collected human trophies and keepsakes of his victims. Citing the book Hunting Humans by Dr. Elliot Leyton, it was reported that:

“At the age of 23, Ed started killing again, a task that would last nearly a year and entail eight more victims. He shot, stabbed, and strangled them. All were strangers to him, and all were hitchhikers. He cannibalized at least two of his victims, slicing off parts of their legs and cooking the flesh in a macaroni casserole. He decapitated all of his victims and dissected most of them, saving body parts for sexual pleasure, sometimes storing heads in the refrigerator. Ed collected ‘keepsakes’ including teeth, skin, and hair from the victims. After killing a victim, he often engaged in sex with the corpse, even after it had been decapitated. In his confession Kemper stated five different reasons for his crimes. His themes centered on sexual urges, wanting to possess his victims, trophy hunting, a hatred for his mother, and revenge against an unjust society (Leyton, 1986)”.

The most obvious question related to these depraved acts is why such people do it in the first place. Writing in the Encyclopedia of Murder and Violent Crime, Nicole Mott provides an answer:

“A trophy is in essence a souvenir. In the context of violent behavior or murder, keeping a part of the victim as a trophy represents power over that individual. When the offender keeps this kind of souvenir, it serves as a way to preserve the memory of the victim and the experience of his or her death. The most common trophies for violent offenders are body parts but also include photographs of the crime scene and jewelry or clothing from the victim. Offenders use the trophies as memorabilia, but also to reenact their fantasies. They often masturbate or use the trophies as props in sexual acts. Their exaggerated fear of rejection is quelled in front of inanimate trophies. Ritualistic trophy taking, as is found with serial offenders, acts as a signature. A signature is similar to a modus operandi (a similar act ritualistically performed in virtually all crimes of one offender), yet it is an act that is not necessary to complete the crime”

In one of my previous blogs on the psychology of collecting more generally, I referred to a paper by Dr. Ruth Formanek in the Journal of Social Behavior and Personality. She suggested five common motivations for collecting: (i) extension of the self (e.g., acquiring knowledge, or in controlling one’s collection); (ii) social (finding, relating to, and sharing with, like-minded others); (iii) preserving history and creating a sense of continuity; (iv) financial investment; and (v), an addiction or compulsion. She also claimed that the commonality to all motivations to collect was a passion for the particular things collected. Personally, I think that the acquisition of sexual trophies – even in the most deranged individuals – can be placed within this motivational typology in that such individuals clearly have a passion for what they do and I would argue that the behaviour is an extension of the self that to some individuals may be a compulsion or addiction.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Branagh, N. (2012). Third of UK owns sex trophy. March 26. Located at: http://www.studentbeans.com/mag/en/sex-relationships/third-of-uk-owns-sex-trophy

Du Clos, B. (1993). Fair Game. New York: St. Martin’s Paperbacks.

Griffiths, M.D. (2002). Addicted to hoarding. The Guardian (Review Section), August 10, p.19.

Formanek, R. (1991). Why they collect: Collectors reveal their motivations. Journal of Social Behavior and Personality, 6(6), 275-286.

Hickey, E. W. (Ed.). (2003). Encyclopedia of Murder and Violent Crime. London: Sage Publications

Hickey, E. W. (2010). Serial Murderers and Their Victims (Fifth Edition). Pacific Grove, CA: Brooks/Cole.

Keppel, R. D. (1989). Serial Murder: Future Implications for Police Investigations. Cincinnati, OH: Anderson.

Leyton, E. (1986a). Hunting Humans. Toronto: McClelland and Stewart.

Leyton, E. (1986b). Compulsive Killers: The Story of Modern Multiple Murder. New York: New York University Press.

Sticking points: A brief look at ‘the Panini sticker craze’ and its relationship with gamification

Regular readers of my blog will know that I have written a few blogs on the psychology of collecting as an addiction in addition to specific types of obsessive collecting such as record collecting. Over the last two weeks I have twice been asked to appear on radio shows talking about the ‘Panini sticker collecting craze’ that is allegedly sweeping across the UK in the run up to the start of the World Cup. My son is avidly collecting Panini stickers and yesterday I showed him my own Panini sticker books that I have kept since filling them in during the 1978 to 1980 period.

Like my youngest son now, I remember spending every last penny of my 10-pence a week pocket money buying packet after packet of stickers trying to complete my collection. One of the reasons I may have been asked to appear on radio shows was that there was an article in last week’s issue of The Guardian newspaper about the adults who are getting “misty-eyed” about Panini stickers. Ian Shoesmith, 38-year-old author of The Guardian piece and father of a four-year old son, claimed he was collecting the latest stickers:

“I rip the packets of stickers open with all the excitement and anticipation of the 10-year-old boy that I used to be, and inhale their long-forgotten but oh-so-familiar odour of glue mixed with sticky tape and paper…But my childhood passion – the thrill of racing to the paper shop, handing over all of my pocket money, desperate to be greeted by the mulleted head of a Soviet-bloc defender – is dismissed, out-of-hand, by my son. But I will persist in collecting them – for when he changes his mind. I’m most definitely not collecting them for myself. Definitely not”.

Shoesmith claimed in his article there are countless adults in the UK doing the same thing as him and had interviewed a number of people for the article. (In fact I read a statistic claiming that up to 15% of all children’s toys are bought by adults for themselves rather than their children). One thing I can appreciate is Shoesmith’s view that “it’s easier to hide adult nostalgia when you have a child who is genuinely interested in the stickers”. This definitely holds true in my household. One of the people interviewed for The Guardian article was 48-year old Mark Jensen (editor of a Newcastle United fanzine) and father to a 10-year-old son. He noted:

“For about four years [my son] would [collect] them all the time – the cards as well as the stickers…They were even banned at his school because of all of the arguments they caused. Some kids turned out to be far shrewder investors than others and rip other kids off by swapping the shiny stickers for normal ones and stuff like that…I do remember when I was a kid that there was a conspiracy story that some stickers were impossible to collect – there must be zillions of almost-completed albums out there. Nowadays I’ve heard of ‘virtual stickers’ but they are the antithesis to collecting in my view – you need the physical experience of opening the packet, all of your mates crowding round you to see what you’ve got”.

I agree fully with many of Shoesmith’s observations. I almost live vicariously through my 12-year old son opening his packets of World Cup football stickers. I love seeing his face light up when he gets a sticker that he really wants. I love seeing the anticipation of opening as I can remember those feelings myself, even though they were 35 years ago. I clearly remember going into school with a pile of ‘swapsies’ hoping that I could find the rarities needed to complete each double page. I loved it when I completed a line of three or four players, a page of players, a double page of players. It was like a bingo player filling up lines of numbers and then getting the full house (i.e., a completed page).

I never managed to complete a single football sticker book when I was a tweenager and there were always certain stickers that were seen as rarities (although got very close to a complete a Panini book in 1978). I loved the physicality of the books and stickers (and am no different now with my record and CD collecting – I always prefer CD and vinyl over MP3s). Shoesmith interviewed some academics for his article. Professor Carol Mavor (Manchester University) said that:

“Stickers are very tactile and old-fashioned. The humanity of touch is also very powerful. That’s why people love wooden toys, for example, because they have a unique feel, smell and are real. Adults don’t want to let go of their childhood completely…It seems, without being overly morbid, to be so far away from death, work and the other obligations of adulthood. As adults, we think of ourselves as different people from our childhood selves – the whole world was open to us and it was a free and more creative life.”

According to psychologist Felix Economakis (also interviewed by Shoesmith), there are likely to be gender differences and sentimentality:

“It’s down to sentimental attachment. Little objects from childhood are imbued with meaning because they remind us of people who may no longer be with us – it’s an association with the past through rose-tinted spectacles…Men are more into lists, while women tend to collect something with sentimental value. For men, partly it’s about status, and collecting for the sake of it. [Collecting is] quite a solitary activity”.

I also came across an interesting article written by P.M. Davies on the Design Thinkers website that related the collecting of football stickers to gamification. In the opening paragraph, he talked of being “addicted” to collecting them (although I’m sure he meant in a somewhat pejorative sense). He wrote that:

“If you grew up in the UK you may remember Panini sticker albums that encouraged kids to collect stickers of their favourite soccer players…As you collected you filled up your album and traded cards with your friends in the struggle to complete the full album. Every week when I got my pocket money I went down to the newsagent to buy packets of stickers in the hope I would get that rare one that had so far eluded me. I wasn’t alone as thousands of kids did the same. The strange thing was I didn’t even like soccer! I never have liked soccer and loathed watching games or even talking about it – and yet I was addicted to collecting the stickers. This is a great example of how strong the power of collecting is for us. For me it overruled the fact that I had no interest (and in fact quite a dislike) for the subject matter and got me obsessed with completing my set. I also collected novelty erasers but this was a more freeform collection and it didn’t awaken quite the same obsession as the soccer stickers. In fact the mechanisms set-up by Panini, and other similar companies, were very clever indeed and it is these techniques that are being used more in gamification projects”.

Davies notes (as I have done in my previous blogs) there are many articles that have been written on the psychology of collecting. Davies claims most of these writings are on what he calls ‘freeform collecting’ (“the urge to collect things like erasers, marbles, clocks, cars, hats, teddy bears, postcards and so on”). Davies says these are freeform because there is no limit to the collection. He argues that it is the more “structured form of collecting” (such as collecting football stickers) are related to gamification (i.e., the use of game thinking and game mechanics in non-game contexts to engage users in solving problems) because it involves a number of key features (my emboldened emphasis):

• “There is an achievable goal that is being moved towards (e.g. completing the entire sticker album);
• You can see what your current progress is towards that goal (e.g. the filled versus blank spaces in your sticker album);
• The scarcity effect is used (e.g. some stickers are harder to find than others);
• Status (e.g. the status of your collection effects your own status amongst your peers);
• Group identification (e.g. getting a sense of solidarity with other collectors

Davies claims these five features these form a very powerful motivational system and can be (and are) used in commercial situations (such as the awarding of badges as virtual rewards). There are debates as to whether such reward systems actually work (as the rewards have no value whatsoever in the real world). But as Davies noted:

“Research has been carried out which shows that the fun and interest in striving towards a goal is often the primary reward (Ariely & Norton, 2009). Therefore as long as badges are the embodiment of going through a good experience it becomes a symbol and not a reward in itself. Most of the controversy at the moment is actually a criticism of organisations who are applying the badge system incorrectly rather than claims that the psychology behind it is flawed”.

Looking at my own collecting behaviour, I can honestly say that the striving towards a goal can indeed be rewarding, but for me the actual acquisition of the item being collected brings about the biggest reward.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Ariely, D., & Norton, M. I. (2009). Conceptual consumption. Annual Review of Psychology, 60, 475-499.

Belk, R. W. (1995). Collecting as luxury consumption: Effects on individuals and households. Journal of Economic Psychology, 16(3), 477-490.

Belk, R.W., Wallendorf, M., Sherry, J.F., & Holbrook, M.B. (1991). Collecting in a consumer culture. In: Highways and buyways: Naturalistic research from the consumer behavior odyssey, pp.178-215.

Davies, P.M. (2012). Collecting. Design Thinkers, February 13. Located at: http://www.design-thinkers.co.uk/collecting/

Formanek, R. (1991). Why they collect: Collectors reveal their motivations. Journal of Social Behavior and Personality, 6(6), 275-286.

Shoesmith, I. (2014). The adults who get misty-eyed over Panini World Cup stickers. BBC Online News Magazine, May 6. Located at: http://www.bbc.co.uk/news/magazine-27051215

Wikipedia (2014). Gamification. Located at: http://en.wikipedia.org/wiki/Gamification

Fanable Collector: A personal insight into the psychology of a record-collecting completist

Regular readers of my blog will know that I have described myself as a “music obsessive” and that I am an avid record and CD collector. When I get into a particular band or artist I try to track down every song that artist has ever done – irrespective of whether I actually like the song or not. I have to own every recording. Once I have collected every official recording I then start tracking down unofficially released recordings via bootlegs and fan websites. I have my own books and printed lists (i.e., complete discographies by specific bands and solo artists) that I meticulously tick off with yellow highlighter pen. (In some ways, I am no different to a trainspotter that ticks off train numbers in a book).

I wouldn’t say I am a particularly materialistic person but I love knowing (and feeling) that I have every official recorded output by my favourite musicians. My hobby can sometimes cost me a lot of money (I am a sucker for deluxe box sets) although most of the time I can track down secondhand items and bargains on eBay and Amazon relatively cheaply (plus I have downloaded thousands of bootleg albums for free from the internet). Tracking down an obscure release is as much fun as the listening of the record or CD (i.e., the ‘thrill of the chase’). Almost every record I have bought over the last decade is in mint condition and unplayed (as many records now come with a code to download the record bought as a set of MP3s).

As a record collector, one of the things that make the hobby both fun and (at the same time somewhat) infuriating is the number of different versions of a particular song that can end up being released. As a collector I have an almost compulsive need to own every version of a song that an artist has committed to vinyl, CD, tape or MP3. However, I am grateful that I am not the type of collector that tries to own every physical record/CD released in every country. (My love of The Beatles would mean I would be bankrupt). I only buy releases in other countries if it contains music that is exclusive to that country (e.g., many Japanese CD releases contain one or two tracks that may not be initially released in any other country).

For most artists that I collect from the 1960s to early 1980s, it is fairly easy to collect every officially released song. Artists like The Beatles may have up three to four official versions of a particular song (the single version, the album version, a demo version, a version from another country with a different edit, etc.). With bootleg recordings, the number of versions might escalate to 30 or 40 versions by including live versions, every studio take, etc.). It can become almost endless if you start to collect bootleg recordings of every gig by your favourite artists. (I know this from personal experience).

It was during my avid record buying days in the early 1980s that the ‘completist’ in me started to take hold. Some of you reading this may recall that in 1984, Frankie Goes To Hollywood (FGTH) became only the second band ever to reach the UK No.1 with their first three singles – ‘Relax’, ‘Two Tribes’ and ‘The Power of Love’ (the first band being – not The Beatles, but their Liverpool friends and rivals – Gerry and The Pacemakers). One of the reasons that FGTH got to (and stayed for weeks at) number one was there were thousands of people like me that bought countless different versions of every variation of every single released. For instance, not only did I buy the standard 7”, 12”, cassettes, and picture discs of both ‘Relax’ and ‘Two Tribes’, I bought every new mix that FGTH producer Trevor Horn put out.

Every week, all of the money that I earned from my Saturday job working in Irene’s Pantry would go on buying records from Castle Records in Loughborough. I didn’t care about clothes, sweets, books, etc. All I cared about outside of school was music. Some of my hard earned money went on buying the NME (New Musical Express) every Thursday along with buying other music weeklies if my favourite bands were featured (Melody Maker, Record Mirror, Sounds and Smash Hits to name just a few).

When I got to university to study Psychology at the University of Bradford, my love of music and record buying increased. Not only did I discover other like-minded people but Bradford had a great music scene. One of the first things I did when I got to university was become a journalist for the student magazine (Fleece). Within seven months I was one of the three Fleece editors and I was in control of all the arts and entertainment coverage. The perks of my (non-paid) job was that (a) I got to go to every gig at Bradford University for free, (b) I was sent lots of free records to review for the magazine (all of which I kept and some of which I still have), and (c) I got to see every film for free in return for writing a review. I couldn’t believe my luck.

During this time (1984-1987) my three favourite artists were The Smiths, Depeche Mode, and (my guilty pleasure) Adam Ant. I devoured everything they released (especially The Smiths). As a record collector I not only loved the Smiths music but I loved the record covers, the messages scratched on the vinyl run-out grooves, and Morrissey’s interviews in the music press. It was also during this period that I discovered other bands that later went onto become some of my favourite bands of all time (Propaganda and The Art of Noise being the two that most spring to mind). As a Depeche Mode fan, collecting every track they have ever done has become harder and harder (and more expensive) as they were arguably one of the pioneers of the remix. Although Trevor Horn and the ZTT label took remixing singles to a new level for record collectors, it was Depeche Mode that arguably carried on the baton into the 1990s.

During 1987-1990, my record buying subsided through financial necessity. I was doing my PhD at the University of Exeter and the little money I had went on food, rent, and travel (to see my then girlfriend who lived over 300 miles away). I simply didn’t have the money to buy and collect records the way I had before. Buying singles stopped but I would still buy the occasional album. This was the only period in my life that I didn’t really buy music magazines. (My thinking was that if I didn’t know what was being released I couldn’t feel bad about not buying it).

In the summer of 1990 I landed my first proper job as a Lecturer in Psychology at Plymouth University. For the first time in my life I had a healthy disposable income. My first purchase with my first pay cheque was an expensive turntable and CD player. I also bought loads of CD albums on my growing wish list. What I loved about my hobby was that I could do it simultaneously with my job (i.e., I could listen to my favourite bands at the same time as preparing my lectures or writing my research papers – something that I still do to this day).

When CD singles became popular in the 1990s I became a voracious buyer of music again. Typically bands would release a single across multiple formats with each format containing tracks exclusive to the record, CD and/or cassette. Artists like Oasis and Morrissey (two of my favourites during the 1990s) would release singles in three or four formats (7” vinyl, 10”/12” vinyl, CD single, and cassette single) and I would buy all formats (and to some extent I still do). It was a collector’s paradise but I could afford it. In fact, not only could I afford to buy all the music I wanted, I could buy all the monthly music magazines at the time (Vox, Select, Record Collector, Q, and then a little later Uncut and Mojo), and I could go to gigs and still have money left over.

Since the mid-1990s only one thing has really changed in relation to my music-buying habits and that is there are less and less new bands that I have become a fan of. I still buy lots of new music but I don’t tend to collect the work of contemporary bands. However, the music industry has realized there are huge amounts of money to be made from their back catalogues. I am the type of music buyer that will happily buy a ‘classic’ album again as long as it has an extra disc or two of demo versions, rarities, remixes, and obscure B-sides, that will help me extend and/or complete music collections by the bands I love. Over this year I have already bought box sets by The Beatles, The Velvet Underground, Throbbing Gristle, and David Bowie (to name just four). I have become a retro-buyer but I still crave “new” music by my favourite artists. Yes, I love music and it takes up a lot of my life. However, I am not addicted. My obsessive love of music adds to my life rather than detracts from it – and on that criterion alone I will happily be a music collector until the day that I die.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Belk, R.W. (1995). Collecting as luxury consumption: Effects on individuals and households. Journal of Economic Psychology, 16(3), 477-490.

Belk, R.W. (2001). Collecting in a Consumer Society. New York: Routledge.

Moist, K. (2008). “To renew the Old World”: Record collecting as cultural production. Studies in Popular Culture, 31(1), 99-122.

Pearce, S. (1993). Museums, Objects, and Collections. Washington, D.C.: Smithsonian Institution Press.

Pearce, S. (1998). Contemporary Collecting in Britain. London: Sage.

Reynolds, S. (2004). Lost in music: Obsessive music collecting. In E. Weisbard (Ed.), This Is Pop: In Search of the Elusive at Experience Music Project (pp.289-307). Cambridge, MA: Harvard University Press.

Episodic memories: The psychology of ‘box set bingeing’

I apologise in advance for the somewhat arguably frivolous nature of my blog but earlier this week I was interviewed by my local radio station (BBC Radio Nottingham) about the seeming increase in ‘binge watching’ of DVD box sets of television series. I have to admit that one of the reasons that I did the interview (even though I have not personally researched the topic) was that this is actually something I do myself. Also, I often appear on my local radio station talking about excessive use of technology and this topic loosely fitted that criterion.

I did actually check on a couple of academic databases to see whether there was any scientific research on ‘binge watching’ of television of box sets (but unsurprisingly there was nothing specific). I have written academic papers on various technological addictions (including addiction to watching television). However, one of my research colleagues (Dr. Steve Sussman) recently published a paper (with Meghan Moran) on television addiction in a 2013 issue of the Journal of Behavioral Addictions. Based on a review of the academic literature they claimed that 5% to 10% of the US population is addicted to television (although much of this depends on how ‘addiction’ is defined in the first place). Sussman and Moran’s review concluded that:

“There does appear to be a phenomenon of television addiction, at least for some people. TV addicts are likely watch TV to satiate certain appetitive motives, demonstrate preoccupation with TV, report lacking control over their TV viewing, and experience various role, social, or even secondary physical (sedentary lifestyle) consequences due to their out of control viewing. These consequences are in part contextually driven, due to amount of viewing time contrasted with competing time demands…Much research is needed to better understand this addiction which prima facie seems relatively innocuous but in reality may incur numerous life problems”.

In addition to reports of television being potentially addictive, the concept of bingeing has been applied to other behaviours including ‘binge drinking’ and ‘binge gambling’ (a topic that I have written on academically – see ‘Further reading’ below), although the binge watching of DVD box sets is highly unlikely to cause too many negative side effects apart from (maybe) a lack of sleep (that may impact on work productivity).

So why might people engage in the binge watching of television box set? Obviously – at a basic level – individuals do not engage in repeated leisure behaviours unless they are psychologically and/or behaviourally reinforced (i.e., rewarded) in some way. People watch particular shows because they like the show and experience emotional connections that may lead to a change in mood state. However, this goes for any leisure behaviour and is not specific to binge watching television shows. When it comes to ‘box set binging’, I think there are many possible reasons both psychological and practical (most of which I can say I have personally experienced so there’s probably good face validity for all these reasons):

• A sign of the times: Over the past couple decades, the way we experience our disposable leisure time has dramatically changed. All my children are the archetypal ‘screenagers’ that spend a disproportionate amount of their leisure time sat in front of screen-based technology (and to be honest I am no different). Technological excess has arguably become the norm and ‘binge watching’ of television (via ‘on demand’ services and/or DVDs) is simply a sign of the times.
• Instant gratification: Another noticeable change that has occurred over the last couple of decades is a move towards what I describe as ‘instant culture’ in which individuals expect to receive instant gratification in almost any situation. Almost everything that we want and/or desire can be done at the click of a button. Who wants to wait up to a week to find out what has happened in your favourite television drama shows? Watching episode after episode of a television show inhibits the frustration we might feel having to wait hours, days, and in some cases weeks for the resolution of a ‘cliffhanger’. In short, binge watching (DVD and/or television ‘on demand’) box sets provides instant ‘closure’ to a drama that increases emotional involvement.
• No adverts: On a very practical level, one great thing about television box sets is that they don’t have any adverts. Most hour-long television shows on commercial channels include 15 minutes of adverts. Personally, I love the fact that I can watch episode after episode knowing that the only breaks will be of my choosing.
• The ultimate in personal choice: Television viewing has evolved considerably over the last decade. When I grew up as a child and adolescent there were only three television channels and I had to watch whatever my parents watched (or what they would let me watch). It was also a very passive experience. We now have almost unlimited choice to watch whatever we want, when we want, and how we want. DVD box sets are the ultimate in personal choice. No more sitting through dross to get to the television programme you really want to watch.
• Completist/collector heaven: Anyone that is a regular reader of my blog will know that when it comes to collecting (especially music) I am a completest and aim to collect everything I can that relate to the artists I love and admire. (For instance, have a read of my blog on the psychology of Hannibal Lecter where I describe how I have acquired all the books and films on Hannibal Lecter including the latest 12-episode television box set that I sat and watched in a couple of sittings including all the DVD extras). The DVD box set is part of the whole collecting experience.

As a psychologist, I would also argue that my DVD box set collection says something about me as an individual – it is an extension of the self. My favourite box sets (e.g., The Sopranos, Prison Break, 24, Columbo, Hannibal, Dexter, The West Wing, etc.) are all regularly re-watched. I once spent a whole weekend while my children and partner were away watching every episode from every series of Prison Break). It was a guilty pleasure that happens only occasionally and that I loved doing.

Bingeing on box sets shares many psychosocial commonalities of the collecting experience. In a 1991 issue of the Journal of Social Behavior and Personality, Dr. Ruth Formanek suggested five common motivations for collecting that I think mirror the kind of people that can be engrossed in watching their favourite television shows. These were: (i) extension of the self (e.g., acquiring knowledge, or in controlling one’s collection); (ii) social (finding, relating to, and sharing with, like-minded others); (iii) preserving history and creating a sense of continuity; (iv) financial investment; and (v), an addiction or compulsion. Formanek claimed that the commonality to all motivations to collect was a passion for the particular things collected. I would argue this holds for binge watching too.

In her book Museums, Objects, and Collections, Dr. Susan Pearce argues collecting falls into three distinct (but sometimes overlapping) types. As Professor Kevin Moist summarized in a 2008 issue of the journal Studies in Popular Culture:

“One of these she calls ‘souvenirs’, items or objects that have significance primarily as reminders of an individual’s or group’s experiences. The second mode is what she calls ‘fetish objects’ (conflating the anthropological and psychological senses of the term), relating primarily to the personality of the collector; the collector’s own desires lead to the accumulation of objects that feed back into those desires, with the collection playing a central role in defining the personality of the collector, memorializing the development of a personal interest or passion. The third mode, ‘systematics’, has the broader goal of creating a set of objects that expresses some larger meaning. Systematic collecting involves a stronger element of consciously presenting an idea, seen from a particular point of view and expressed via the cultural world of objects”.

When it comes to DVD box sets, I appear to most fit the second (i.e., fetish) type. The box sets that I collect are an extension of my own personality and say something about me. My tastes are diverse and eclectic (to say the least) and range from the obvious ‘classic’ series (Columbo), the not so obvious (A Very Peculiar Practice), and the arguably obscure (Spiral). Unless ‘binge watching’ of television series ever becomes problematic, it is unlikely to be a subject of academic research but that won’t stop me in engaging in my guilty pleasure.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Belk, R. W. (1982). Acquiring, possessing, and collecting: fundamental processes in consumer behavior. Marketing Theory: Philosophy of Science Perspectives, 185-190.

Belk, R. W. (1992). Attachment to possessions. In: Place attachment (pp. 37-62). New York: Springer.

Belk, R. W. (1994). Collectors and collecting. Interpreting objects and collections, 317-326.

Belk, R.W. (1995). Collecting as luxury consumption: Effects on individuals and households. Journal of Economic Psychology, 16(3), 477-490.

Belk, R.W. (2001). Collecting in a Consumer Society. New York: Routledge.

Formanek, R. (1991). Why they collect: Collectors reveal their motivations. Journal of Social Behavior and Personality, 6(6), 275-286.

Griffiths, M.D. (1995). Technological addictions. Clinical Psychology Forum, 76, 14-19.

Griffiths, M.D. (2006). A case study of binge problem gambling. International Journal of Mental Health and Addiction, 4, 369-376.

Moist, K. (2008). “To renew the Old World”: Record collecting as cultural production. Studies in Popular Culture, 31(1), 99-122.

Pearce, S. (1993). Museums, Objects, and Collections. Washington, D.C.: Smithsonian Institution Press.

Pearce, S. (1998). Contemporary Collecting in Britain. London: Sage.

Sussman, S., Lisha, N. & Griffiths, M.D. (2011). Prevalence of the addictions: A problem of the majority or the minority? Evaluation and the Health Professions, 34, 3-56.

Sussman, S. & Moran, M. (2013). Hidden addiction: Television. Journal of Behavioral Addictions, 2, 125-132.

A world of disc-overy: Record collecting as an addiction

Regular readers of my blog will know that (a) some of my friends describe me as a “music obsessive” and (b) that I have written blogs on both compulsive hoarding and ‘collecting’ as an addiction‘ (including a separate blog on murderabilia). Today’s blog briefly looks at a really interesting 2008 paper I came across on ‘record collecting’ as an addiction written by Professor Kevin Moist in the journal Studies in Popular Culture. (Moist also has a new co-edited book – Contemporary Collecting: Objects, Practices, and the Fate of Things – that has just been published by Scarecrow Press).

According to research papers and books by Dr. Russell Belk, around one in three people in the United States collects something – yet one of the observations that Moist makes is that collectors (in general and not just relating to record collectors) are often portrayed negatively as “obsessive, socially maladjusted oddballs in thrall to acquisitive drives”. I have to admit that those closest to me certainly see my passionate interest in collecting music by certain recording artists as “obsessive” (although arguably not “socially maladjusted”). I’ve also been described as “no different to a trainspotter” (but said in such a way that it obviously relates to something negative).

Research by Dr. Susan Pearce (published in her 1998 book Contemporary Collecting in Britain) shows that collectors as a group are “quite average, socially speaking”. Additionally, Dr. Belk claims that the image of a ‘collector’ acts as “an unwitting metaphor for our own fears of unbridled materialism in the marketplace”. Belk then goes on to say that his research has led him to the conclusion that collectors cherish things about objects “that few others appreciate” and are not necessarily materialistic in their motivations for collecting. Belk also talks about collecting behaviour being on a continuum of the ‘heroic passionate’ collector at one end of the spectrum and the ‘obsessive-compulsive type’ at the other with most collectors falling somewhere between the two. I briefly dealt with the motivations to collect things in my previous blog but in her book Museums, Objects, and Collections, Dr. Pearce argues collecting falls into three distinct (but sometimes overlapping) types. As Moist summarizes:

“One of these she calls ‘souvenirs’, items or objects that have significance primarily as reminders of an individual’s or group’s experiences. The second mode is what she calls ‘fetish objects’ (conflating the anthropological and psychological senses of the term), relating primarily to the personality of the collector; the collector’s own desires lead to the accumulation of objects that feed back into those desires, with the collection playing a central role in defining the personality of the collector, memorializing the development of a personal interest or passion. The third mode, ‘systematics’, has the broader goal of creating a set of objects that expresses some larger meaning. Systematic collecting involves a stronger element of consciously presenting an idea, seen from a particular point of view and expressed via the cultural world of objects”.

When it comes to record collecting, I appear to most fit the second (i.e., fetish) type. The artists that I collect are an extension of my own personality and say something about me. My tastes are diverse and eclectic (to say the least) and range from the obvious ‘classic’ artists (Beatles, David Bowie, Rolling Stones, Led Zeppelin, Lou Reed), the not so obvious (Adam Ant, The Smiths, Bauhaus, Heaven 17, Depeche Mode, Gary Numan, Divine Comedy), the arguably obscure (Art of Noise, John Foxx, Propaganda, David Sylvian, Nico) and the downright extreme (Throbbing Gristle, Velvet Underground). Arguably, most people’s conceptions of record collecting (if they are not collectors themselves) are likely to be based on media and cultural representations of such individuals (such as John Cusack and Jack Black in High Fidelity, or Steve Buscemi in Ghost World). I agree with Professor Moist who asserts:

“Most record collectors fit well within Belk’s definition, passionately acquiring sets of records both as objects and cultural experiences. As with most types of collecting, the ‘thrill of the chase’ is a major part of the experience…[However] today, with eBay and other online resources, the amount of time required for the hunt has been reduced, and collecting is also less of a face-to-face social activity since one can search in private rather than actually traveling to find records…Music writer Simon Reynolds notes that record collecting also ‘involves the accumulation of data as well as artifacts’, a factor that can be seen in magazines devoted to record collecting such as Goldmine and Record Collector, and that has only increased as collecting has gone online”.

The above paragraph could have been written about me. I am one of those record collectors that collect as much for the cultural experience as for the object itself. I have loads of mint condition singles and LPs that I haven’t even played (but listen to the music on my i-Pod). I have bought Record Collector magazine every month for over 30 years and have never missed an issue. Every month I buy a wide range of other music magazines including Mojo, Q, Uncut, Vive Le Rock, Classic Rock and Classic Pop (as well as the occasional issue of Rolling Stone, NME, The Wire, Future Music and Shindig). In short, almost a lot of my disposable income goes on buying music or reading music. My records, CDs and music magazines can be found in almost every room in my house. To me, my collection is priceless (and I mean that in an emotional sense rather than a financial one). I am an archivist of the artists I collect as much as a collector. Professor Moist comments that: “While such fanatical and obsessed collectors do exist…they are clearly outliers on the scale of collecting passion…For such people collecting is a real problem”. However, I am a true fanatic of music but don’t believe I am addicted (based on my own criteria). My love of music and collecting it adds to my life rather than takes away from it. As Moist also notes (and which I again wholeheartedly agree:

“Most record collectors collect as much for the content as for the object: one is far less likely to find a collector whose collecting criteria is ‘records with yellow labels’ than to find one whose focus is ‘west coast jazz’ or ‘pre-war blues’. Collectors might follow particular artists (Charlie Parker, the Sex Pistols), musical genres (reggae, soul, classical), records from certain cultural/geographic areas (New Orleans, South Africa), records from specific labels (Sun, Stax, Rough Trade), records for special types of use (sound effects, ‘library’ music), records from a historical era (the 1960s), records with covers by particular graphic artists, special editions of records (first/original pressings are again popular), particular types of records (45s, LPs), records that embody memory on a more personal scale (those played by a favorite local DJ, or listened to in one’s youth, etc.), and many more besides. For many collectors, records’ status as bearers of personal and/or collective meaning is most significant”.

Moist’s chapter also features a number of case studies of people that appear to be addicted to record collecting – an activity that completely takes over (and conflicts with) almost every area of their lives. Moist concludes:

“Is there something about recorded music that lends itself to this sort of collecting? It could be that records’ dual levels of significance – objects themselves, and materializations of sound – make such types of activity more likely, that the status and possibilities of the object itself provide for certain approaches to collecting it…more research is needed on other types of collecting before such conclusions can be reached, though certainly the era of mass production has seen popular collecting expand greatly, and the digital era should see even further changes”.

I (for one) would love to carry out research in the area of record collecting but I guess I would get little research funding to carry out such studies. To me, the psychology of record collecting is fascinating but I know only too well that most others I know simply cannot fathom what it is I love about music and collecting music.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Belk, R.W. (1995). Collecting as luxury consumption: Effects on individuals and households. Journal of Economic Psychology, 16(3), 477-490.

Belk, R.W. (2001). Collecting in a Consumer Society. New York: Routledge.

Moist, K. (2008). “To renew the Old World”: Record collecting as cultural production. Studies in Popular Culture, 31(1), 99-122.

Pearce, S. (1993). Museums, Objects, and Collections. Washington, D.C.: Smithsonian Institution Press.

Pearce, S. (1998). Contemporary Collecting in Britain. London: Sage.

Reynolds, S. (2004). Lost in music: Obsessive music collecting. In E. Weisbard (Ed.), This Is Pop: In Search of the Elusive at Experience Music Project (pp.289-307). Cambridge, MA: Harvard University Press.

Better collate than never: Can collecting be an addiction?

In a previous blog on bibliomania (i.e., an obsessive-compulsive disorder associated with the collecting and hoarding of books), I briefly mentioned that collecting more generally could perhaps be addictive for some people. Writing in a 2006 issue of the International Journal of Psychoanalysis, Dr. Peter Subkowski wrote that the urge to collect is a ubiquitous phenomenon that has anthropological, sociobiological, and individual psychodynamic roots. Dr. Russell Belk writing in a 1991 issue of the Journal of Social Behavior and Personality described collectors of mass-produced objects as falling into one of two main types: the taxonomic collector who attempts to own an example of every type of a series of items produced, and the aesthetic collector who simply gathers items because they are pleasing in some way.

So what are the motivations for collecting? In a 1991 issue of the Journal of Social Behavior and Personality, Dr. Ruth Formanek suggested five common motivations for collecting. These were: (i) extension of the self (e.g., acquiring knowledge, or in controlling one’s collection); (ii) social (finding, relating to, and sharing with, like-minded others); (iii) preserving history and creating a sense of continuity; (iv) financial investment; and (v), an addiction or compulsion. Formanek claimed that the commonality to all motivations to collect was a passion for the particular things collected. One of the prime researchers in the ‘collecting’ field is Dr. Russell Belk who has written many papers and chapters on the topic. In a 1991 book chapter, Dr. Belk (along with Melanie Wallendorf, John F. Sherry, Jr., and Morris B. Holbrook) noted that:

“In examining literary and social science treatments of collecting…some regard it as a passion, others as a disease. It is frequently described as a pleasurable activity that can have some unpleasant consequences. In its pleasurable aspect, collecting embodies the characteristics of flow…It is an optimal experience that is psychologically integrating and socially beneficial. In its darker aspect, collecting is an activity over which many consumers fear losing control. Whether likened to idolatry or illness, collectors acknowledge the very real possibility that collecting can become addictive. Danet and Katriel (1990) suggest that the seemingly self-deprecating admission of addiction to one’s collection can be a way of disclaiming responsibility for uninhibited collecting. At the same time they recognize that ‘serious’ collectors relish their ability to freely express passion in their collecting activity. What apparently is being negotiated in the area between passion and addiction is the definition of whether the collector controls or is controlled by the activity of collecting”.

The chapter also claimed that the tendency to pursue an altered state of consciousness produced by any ritual activity “whether behaviorally via collecting, or pharmacologically via chemical use” is cross-culturally universal. Obviously they acknowledged that most collectors are not addicts but claimed there was “compelling evidence of its pervasiveness in the observations of others” based in self-report surveys, and the labels by which collectors in their research studies described themselves (e.g., “magazineaholic”, “getting a Mickey Mouse fix”, “print Junkie”). Brenda Danet and Tamara Katriel claimed some of their collectors’ said it was “a disease”. They also reported that Sigmund Freud amassed a large collection of 2,300 Roman, Greek, Egyptian, Assyrian, and Chinese antiquities that eventually numbered approximately 2300 and described his collecting passion as “an addiction second in intensity only to his nicotine addiction“. Based on their interviews with collectors, the chapter then went on to claim:

“Although almost any behavior can become addictive, the pattern of behavior characteristic of collectors makes it especially prone to addiction. Most collectors interviewed mentioned the search for additions to a collection as the central activity of their collecting behavior. Rather than spend time examining or organizing items that are already in the collection, collectors prefer to search or shop for additions to the collection. Search behavior may be compulsively and ritualistically enacted. Acquiring rather than possessing provides the temporary fix for the addict. A sense of longing and desire — a feeling that something is missing in life — is temporarily met by adding to the collection. But this is a temporary fix, a staving off of withdrawal, followed by a feeling of emptiness and anxiety that is addressed by searching for more. Shopping and searching are the ritualized means by which the collector obtains a sense of competence and mastery in life. These activities are the bittersweet consequences of experiencing longing in the arena of the marketplace”.

They also noted that searching and shopping for collection items highlight the ritualized aspects (i.e., it is patterned and repetitive). They provided the example of a Barbie doll collector that spent considerable time at doll shows that had specific rules that guided his doll buying (e.g., having the dealer completely undress then redress the doll to allow him to see if any part of the body is damaged). They also reported that items for their collection found in the search were often seen as having irresistible power over the person. One collector of antique bronzes was quoted as saying “I just had to have it. It had to be mine”. Searching for such items are “not the only addictive focus for collectors”. Belk and colleagues reported that:

“Compulsive attention to and control over the objects in the collection provides an additional source of feelings of control and mastery –important feelings to an addict. For example, one interpretation of the propensity of collectors to will their collections to museums is that, by doing so, they retain a certain sense of control of the collection by insuring that it will not fall into the hands of another collector. Collecting activity allows a collector to avoid other aspects of life. It is a form of withdrawal from other aspects of life that is nevertheless often positively sanctioned…On the whole, collecting, particularly for the addict, involves the individual in a repetitive, predictable pattern of behavior which can provide a form of solace for someone who is troubled by living in an unpredictable world”.

In a 1995 paper in the Journal of Economic Psychology, Dr. Belk carried out in-depth interviews with 200 collectors. He claimed that for most, collecting was a highly beneficial activity. However, he also noted there were extreme cases where collecting was found to be addictive and dysfunctional for the affected individuals and their families. He also wrote that:

“Collectors often refer to themselves, only half in jest, as suffering from a mania, a madness, an addiction, a compulsion, or an obsession. Because collecting is generally a socially approved activity, no one is likely to treat such a confession as stigmatizing in the way that it would be for an alcoholic, a heroin addict, a compulsive gambler, or someone truly believed to be mentally ill…But like much humor there is an uneasy fear behind these self-admissions, for some collectors really are out of control”.

The most vivid example that Belk encountered was a dealer and collector of Disney cartoon character replicas who was a recovering poly-drug abuser who himself described his collecting behaviour as an addiction. Over many years, he accumulated a large collection of Mickey Mouse memorabilia to obtained his “Mickey fix”. Consequently he was often unable to pay his house rent or pay his bills. Belk claimed that he thrill of collecting and displaying his objects eventually threatened his psychological wellbeing and in the collector’s words had to go “cold turkey” and cease collecting.

Finally, in an online article about addictive collecting, Hale Dwoskin, CEO and director of training of Sedona Training Associates provided a list of symptoms of a collecting addiction:

• You look for/buy/trade collectibles for hours on end, and the time you spend doing this is increasing
• You think about collectibles constantly, even when you’re not collecting
• You have missed important meetings/events because of collecting
• It’s difficult for you to not buy more collectibles, even for just a few days
• You try to sneak more collectibles into your home
• You have tried, unsuccessfully, to stop collecting
• Your family or friends have asked you to cut back on collecting
• Your personal interests have changed because of your collecting
• You have lost a personal or professional relationship because of collecting

As an ‘avid’ collector myself (of records, CDs and music in general) I can certainly see how collecting can become an expensive habit that goes beyond disposable income. Although I think that it is theoretically possible to be addicted to collecting, the number of genuine ‘collecting addicts’ is likely to be very low.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Belk, R. W. (1982). Acquiring, possessing, and collecting: fundamental processes in consumer behavior. Marketing Theory: Philosophy of Science Perspectives, 185-190.

Belk, R. W. (1992). Attachment to possessions. In: Place attachment (pp. 37-62). New York: Springer.

Belk, R. W. (1994). Collectors and collecting. Interpreting objects and collections, 317-326.

Belk, R. W. (1995). Collecting as luxury consumption: Effects on individuals and households. Journal of Economic Psychology, 16(3), 477-490.

Belk, R.W., Wallendorf, M., Sherry, J.F., & Holbrook, M.B. (1991). Collecting in a consumer culture. In: Highways and buyways: Naturalistic research from the consumer behavior odyssey, pp.178-215.

Danet, B. & Katriel, T. (1989). No two alike: The aesthetics of collecting. Play and Culture, 2, 253-277.

Formanek, R. (1991). Why they collect: Collectors reveal their motivations. Journal of Social Behavior and Personality, 6(6), 275-286.

MacLeod, K. (2007). Romps with Ransom’s King: Fans, Collectors, Academics, and the MP Shiel Archives. ESC: English Studies in Canada, 30(1), 117-136

Subkowski, P. (2006). On the psychodynamics of collecting. International Journal of Psychoanalysis, 87, 383-401.