The Reich Stuff: A brief look at Nazi fetishism

“I love your blonde hair/I kiss your pigtails/And I could not share/The scratch of your nails/And though you mark me/Your eyes so glassy/Oh why did you have/To be so Nazi?/Remember the curls/Of the Deutscher Girls?/A love of mine/From down on the Rhine” (Deutscher Girls, Adam and the Ants).

The first time I ever associated Nazism with sexuality was as a young teenager listening to Adam Ant sing Deutscher Girls in Derek Jarman’s 1978 punk rock film Jubilee. The punk rock movement – and particularly the Sex Pistols and Siouxsie and the Banshees – were arguably the architects of ‘Nazi chic’ (defined by Wikipedia as the approving use of Nazi-era style, imagery, and paraphernalia in clothing and popular culture, especially when used for taboo-breaking or shock value rather than out of genuine sympathies with Nazism”) when one of the Pistols’ entourage appeared on the London-region only television show Today (December 1, 1976) wearing a swastika armband. The Wikipedia entry on Nazi chic notes:

“In the 1970s punk subculture, several items of clothing designed to shock and offend The Establishment became popular…[Johnny] Rotten wore the swastika another time with a gesture that looked like a Nazi salute. In 1976, Siouxsie Sioux of Siouxsie and the Banshees was also known to wear a Swastika armband with fetish S and M clothing, including fishnets and a whip. These musicians are commonly thought to have worn such clothing for shock value…rather than being genuinely associated with any National Socialist or fascist ideologies”.

As an avid Adam and the Ants fan, I devoured every lyric of every song. One of Adam Ant’s heroes was Dirk Bogarde – as evidenced by the first album being named after him – Dirk Wears White Sox. The song Dirk Wear White Sox (a live favourite at their early gigs) wasn’t actually on the album and was never actually released on any official Ant recording. One of the reasons for this may have been because of the controversial lyrical content that also linked sex and Nazism via concentration camps:

“You gotta concentrate on kink/In a concentration camp/All dressed up like little David/In a concentration camp…You can get a uniform for free/Shiny boots of soft black leather/Oh how proud your mum will be”.

The inspiration for the song may well have been the controversial film The Nightporter starring Bogarde as a former Nazi SS officer (Maximilian Theo Aldorfer) and his “ambiguous” relationship with concentration camp survivor Lucia Atherton (played by Charlotte Rampling). As the Wikipedia entry on the film notes:

“Flashbacks show Max tormenting Lucia, but also acting as her protector. In an iconic scene, Lucia sings a Marlene Dietrich song ‘Wenn ich mir was wünschen dürfte’ to the concentration camp guards while wearing pieces of an SS uniform, and Max ‘rewards’ her with the severed head of a male inmate who had been bullying the other inmates, a reference to Salome. Thirteen years after World War II, Lucia meets Aldorfer again; he is now the night porter at a Vienna hotel. There, they fall back into their sadomasochistic relationsip relationship…The film depicts the political continuity between wartime Nazism and post-war Europe and the psychological continuity of characters locked into compulsive repetition of the past. On another level it deals with the psychological condition known as Stockholm Syndrome”.

There is obviously a big difference between Nazi chic and Nazi fetishism (although there may be overlaps for some adherents). The online Urban Dictionary defines Nazi fetish as:

“Somebody who becomes sexually aroused when seeing someone of the Aryan race in an SS Nazi, Third Reich uniform or Holocaust/Hitler related uniforms. Charlotte Rampling in ‘The Night Porter’ would be a Nazi Fetish for some men or women”.

Academically there has been little written on Nazi fetishism. I went searching online and found dozens of confessions by people claiming to enjoy and be fans of Nazi fetishism (as well as lots of websites – such as the uniform fetish site at Live Journal – that feature lots of sexually provocative Nazi fetish clothing). Here are some of the online admissions that I found. Obviously I can’t guarantee their veracity but they all seemed genuine to me:

  • Extract 1: “Don’t get me wrong. I DO NOT IN ANY WAY support their murders, torture, or anything of the sort. I would never support such heinous actions. That being said…I like Nazis. I like the uniform, the boots (Yesss, the boots), the fact that they’re German/speak German, as well as the whole ‘Aryan’ look. Neatly combed blonde hair, blue eyes. My friends think I’m insane, because I’m half black and I like blonde Nazis. Anyway, I love the masculinity they seemed to have. It’s very attractive. It’s a fetish I have”.
  • Extract 2: “I am a girl and I am turned on by The Nazi look blonde hair blue eyes and uniform, I can’t help but have thoughts about it is there something wrong with me? I think the holocaust was awful and I hate what the Nazis did but I just can’t help it, am I normal to have a weird fetish?”
  • Extract 3: “Nazi fetishes are actually fairly common in BD/SM. There used to be tons of Nazi-themed pornography and general exploitation movies although as the years following WW2 pass it is becoming more uncommon…The taboo and violence attached to Nazis makes them a popular fetish for people of many races, religions, and sexual orientations. Nazi fetishism is currently most popular in Asian and in gay pornography”.
  • Extract 4: “Lately, I’ve found myself getting a little too excited thinking about what most would call Nazi fetishism. I already had a bit of a German fetish, what with the accents and appearances, but when the SS uniforms started sneaking into my fantasies, when the idea of a little Nazi roleplay started to really appeal, things were different. I even fantasize about my love interest in the uniform (which is ironic because he is quite far from being an Aryan)!…I’ve uncovered other fetishes I have and now see how this fits in. (i) German accents are extremely sexy to me, (ii) I have always liked uniforms and nice clothes. (iii) taboo appeals to me quite a bit, [and] (iv) power and being dominated appeals to me” (z0mbiequeen)
  • Extract 5: “I have a fetish for uniforms and I don’t blame someone for having a Nazi fetish, people who are sharply dressed do look pretty sexy, especially the women’s clothing. I don’t have a fetish for the accents and everything German…It could also be how Nazis are frowned upon, so having a fetish for something so controversial and wrong makes it dirty?” (lovingpegasister)
  • Extract 6: “[Nazi] fetish is so common in many circles, from anime cosplay to gothic culture. They had the most badass uniforms at the time and they still look hot on just about anyone” (derBunker)

The Nazi clothing appears to be a fundamental part of the fetish and would appear to be a sub-type of uniform fetishism (that I outlined in a previous blog). In 2007, Roxy Music singer Bryan Ferry appeared to praise the Nazi style (both in fashion and architectural terms) when he was quoted in a German newspaper as saying: ‘The way that the Nazis staged themselves and presented themselves, my Lord!…I’m talking about the films of Leni Riefenstahl…And the buildings of Albert Speer and the mass marches and the flags – just fantastic. Really beautiful”. However, Ferry’s comments caused huge controversy and he then clarified his comments by saying: “I apologise unreservedly for any offence caused by my comments on Nazi iconography, which were solely made from an art history perspective”. This type of apology is very similar to the caveats made by Nazi fetishists online in justifying their like of Nazi imagery from a sexual perspective.

Arguably the most high profile case of Nazi fetishism was Max Mosley (youngest son of Sir Oswald Mosley, the former leader of the British Union of Fascists and former head of Formula One’s governing body) who was caught in 2008 on video with five prostitutes playing concentration camp fetish games. One article quoted [unnamed] “experts” saying: “While the Nazi concept is not unusual in sadomasochistic circles, playing both sides in such a kinky ritual is unusual”. Another (less high profile) case was that of Gareth Meade, a senior council officer in London (UK), who lost his job for gross misconduct after his involvement in Nazi fetishism was exposed by a Sunday newspaper. Photos of Meade posing in Nazi regalia was found on a gay sex website. Meade claimed in the newspaper interview that he was “not a racist” and that his sexual activity was “a private fetish”.

A recent 2013 paper published by Dr. David Lopez and Dr. Ellis Godard in the journal Popular Culture Review studied Nazi fetishism using online forum data (a method that I have also been using to study rare paraphilic behaviours and which I have recently published a couple of papers on – see ‘Further Reading’ below). They also view the fetish as a type of uniform fetish. Their paper notes that:

“Nazi uniform fetishists and role-players represent the diversity of BDSM subculture as it is a very unique activity with a specific form of expression. The most salient form of this expression is seen in the style and fashion of these fetishists and role-players. Style and fashion express autonomy, proclaims messages, establishes boundaries, and generates definitions of a subculture (Hebdige, 1979). For uniform fetishists, the uniform creates a context for the BDSM scene. A Nazi uniform is just one type of uniform fetish. We suggest for these participants, they are attracted to Nazism as a movement steeped in violence and evil and the uniform is representative of this movement. BDSM practitioners use the term ‘scene’ when referring to erotic power exchange”.

Lopez and Godard collected data from a BDSM site that had over 900,000 members. They then focused on specific discussion groups within the main site. One of these groups comprised individuals that were interested in ‘Nazi Uniform Fetish and Roleplaying’ [NUFR] and had 617 members. They also noted that there were at least 12 other similar groups with an interest in Nazi fetishism including ‘Females of the Third Reich’ (114 members) and ‘SS [Shutzstaffel] Protection Squad] Uniforms and Those Who Love Them’ (162 members). The NUFR group was chosen as the site to study as it had the biggest number of members and the most detailed postings from its members about Nazi fetishism. The data were content analysed and comprised over 300 threads (approximately 10,000 comments). The authors reported that members discussed the uniforms themselves, including where to acquire them and pointedly disavowed white supremacy and anti-Semitism, emphasizing only the erotlcism associated with the uniforms. They also reported that many posts commented on the sex appeal of the uniforms. In response to a post asking “What makes a sexy Nazi?” one respondent noted that:

“A well cared for athletic, mature female body, subtly made up fair skin and hard steely blue eyes, long dark hair gathered up carefully in a high ponytail. She is very stylish and well groomed, a pristine women’s tailored Black SS uniform laid out for her on the bed beside her as she sits gracefully at her dressing table in her delicate, demure lingerie and Fully fashioned seamed and Cuban heel Nylons leaning elegantly forward and to the side to pull up the zips on her gleaming almost mirror polished Black Leather 5″ heel knee boots. Her visor cap, Black Leather Gloves, 4ft bull whip and SS officer’s belt on her pillow along with the heavy Leather holster that shrouds her 9mm P38. The interest in Nazi role-playing and the Nazi fetish is for most people (I can’t vouch for everyone), is a stimulating response to strong imagery, well tailored uniforms, and notions of power and fear”.

As with the online posts I found online, Lopez and Godard noted that their participants were “very careful and go to great lengths to establish that they are not anti-Semitic or supremacists”, and were fully aware that confusion is possible. For instance, some respondents noted:

  • Example 1: “People tend to automatically assume that someone who finds the uniform or the role-play sexy, is actually a Nazis themselves. Which I’m sure can be the case from time to time but couldn’t be further from the truth for me. I’m actually the exact opposite”
  • Example 2: “There are a lot of Jews in this group, like me. Except we’re clever enough to know the difference between a fetish and actually committing racist acts”
  • Example 3: “The biggest fan of my ex’s SS-uniform was a friend of ours who is Jewish”
  • Example 4: “Jews like to play Nazis and Nazis like to play Jews”
  • Example 5: “I’m a Jew who likes to keep being a Jew in my Nazi torture role-playing”

The authors also noted that not one post they examined expressed explicit anti-Semitism. It was the violent nature of Nazism, not anti-Semitism that motivated the self-presentation of individuals as ‘Nazis’ among Nazi uniform fetishists. They also added that it was the image of violence that was being portrayed, more than the actual violence. This is because BDSM play is highly controlled (as evidenced by, consensual scene negotiation and the use of safe-words). Based on the (mainly) qualitative data collected, Lopez and Godard concluded that:

“Nazi uniform fetish and role-play is just that, the playing of a role. The fetish serves to enhance the BDSM experience and has little to do with white supremacy or anti-Semitism. The world of BDSM is an erotically charged arena that incorporates a variety of interests, desires, and tastes. It is the association with evil that participants in Nazi uniform fetish and role-play find appealing. The self-presentation of erotic evil serves to contribute to the quality of the BDSM experience and allow participants in this subculture a safe and accepting environment in which to explore and express their fetish. This suggests, as oxymoronic as it sounds, that evil isn’t all that bad. The incorporation of evil symbols in a safe, non-harmful, consensual manner to enhance one’s pleasure suggests some performances (i.e., role-playing) serve a purpose in popular culture; it allows us to be bad”.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Betts, P. (2002). The new fascination with fascism: The case of Nazi modernism. Journal of Contemporary History, 37, 541-558.

Fuchs, M. (2012). Of Blitzkriege and Hardcore BDSM: Revisiting Nazi Sexploitation Camps. In Elizabeth Bridges, Kristin T. Vander Lugt, & Daniel H. Magilow (Eds.), Nazisploitation: The Nazi Image in Low-Brow Film and Culture (pp. 279-294. New York: Continuum.

Griffiths, M.D. (2012). The use of online methodologies in studying paraphilia: A review. Journal of Behavioral Addictions, 1, 143-150.

Griffiths, M.D., Lewis, A., Ortiz de Gortari, A.B. & Kuss, D.J. (2013). Online forums and blogs: A new and innovative methodology for data collection. Studia Psychologica, in press.

Hebdige, D. (1979). Subculture: The Meaning of sSyle. New York: Methuen & Co.

Lopez, D. A., Godard, E. Nazi (2013). Uniform fetish and role-playing: A subculture of erotic evil.  Popular Culture Review, 24(1), 69-78.

Rocker, S. (2010). Council officer sacked for Nazi ‘fetish’. Jewish Chronicle, March 22. Located at:

Wikipedia (2013). Nazi chic. Located at:

About drmarkgriffiths

Professor MARK GRIFFITHS, BSc, PhD, CPsychol, PGDipHE, FBPsS, FRSA, AcSS. Dr. Mark Griffiths is a Chartered Psychologist and Professor of Behavioural Addiction at the Nottingham Trent University, and Director of the International Gaming Research Unit. He is internationally known for his work into gambling and gaming addictions and has won many awards including the American 1994 John Rosecrance Research Prize for “outstanding scholarly contributions to the field of gambling research”, the 1998 European CELEJ Prize for best paper on gambling, the 2003 Canadian International Excellence Award for “outstanding contributions to the prevention of problem gambling and the practice of responsible gambling” and a North American 2006 Lifetime Achievement Award For Contributions To The Field Of Youth Gambling “in recognition of his dedication, leadership, and pioneering contributions to the field of youth gambling”. His most recent award is the 2013 Lifetime Research Award from the US National Council on Problem Gambling. He has published over 600 research papers, four books, over 130 book chapters, and over 1000 other articles. He has served on numerous national and international committees (e.g. BPS Council, BPS Social Psychology Section, Society for the Study of Gambling, Gamblers Anonymous General Services Board, National Council on Gambling etc.) and is a former National Chair of Gamcare. He also does a lot of freelance journalism and has appeared on over 2000 radio and television programmes since 1988. In 2004 he was awarded the Joseph Lister Prize for Social Sciences by the British Association for the Advancement of Science for being one of the UK’s “outstanding scientific communicators”. His awards also include the 2006 Excellence in the Teaching of Psychology Award by the British Psychological Society and the British Psychological Society Fellowship Award for “exceptional contributions to psychology”.

Posted on December 11, 2013, in Case Studies, Compulsion, Fame, Mania, Pain, Paraphilia, Popular Culture, Pornography, Psychology, Sex, Sex addiction and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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