Category Archives: Technology
The prize and lows: What is the effect of winning large jackpots on human behaviour?
Over the last two decades I have written a lot of research papers about the structural characteristics of gambling and their effect on subsequent human behaviour. One of the most basic structural characteristics that may determine whether someone gambles on a particular type of game in the first place is the size of the jackpot that a game has to offer. Most of the research in this area has been carried out on lottery gambling as this form of gambling tends to have the largest jackpots. However, there is no reason to assume that these general findings should not be any different in other types of gambling such as winning a million dollars on a slot machine.
As I have noted in some of my previous blogs, structural characteristics in gambling are typically those features of a game that are responsible for reinforcement, may satisfy gamblers’ needs and may (for some ‘vulnerable’ players) facilitate excessive gambling. Such features include the event frequency of the game, jackpot size, stake size, the probability of winning, and the use of ‘near misses’ and other ‘illusion of control’ elements. By identifying particular structural characteristics it is possible for researchers (and the gaming industry) to see how needs are identified, to see how information about gambling is perceived, and to see how thoughts about gambling are influenced.
Showing the existence of such relationships has great practical importance as potentially ‘risky’ forms of gambling can be identified. Furthermore, by identifying particular structural characteristics it may be possible to understand more about gambling motivations and behaviour, which can have useful clinical, academic and commercial implications. It has been widely accepted that structural characteristics have a role in the acquisition, development, and maintenance of gambling behaviour. However, it would appear that the role of structural characteristics has become even more significant within the past decade and has led to increased empirical research on structural gaming features.
One of the main reasons that people gamble is that it provides the chance of winning money. But does winning large amounts of money actually make people happy? People often dream about winning large life changing amounts of money on games like a national lottery. The winners hopefully look forward to a long life of everlasting happiness although studies have found that lottery winners are euphoric very briefly before they settle back to their normal level of happiness or unhappiness. This is because happiness is relative. There is a popular belief by some psychologists that in the long run, winning large amounts of money on gambling activities will not make someone happy. Researchers who study happiness say that everyone has a certain level of happiness that stays relatively constant but can be changed by particular events that make the person happy or sad.
Thankfully, this change only lasts for a short period of time. For instance, if someone is a generally happy person and a close relative dies, research shows that after a few months or so, the person will go back to the same happiness level that they were previously. However, this works the other way too. If a person is not very happy in their day-to-day life, they could win a large amount of money gambling and they would probably be happy for a couple months but then they would ‘level out’ and go back to life at their normal unhappiness level.
Back in 1978, research by Dr. Phillip Brickman and his colleagues in the Journal of Personality and Social Psychology compared a sample of 22 major lottery winners with 22 controls and also with a group of 29 paralysed accident victims. They found that major lottery winners were no happier than control groups. Another 1994 study by Dr. G. Eckblad and Dr. A. von der Lippe (in the Journal of Gambling Studies) investigated 261 Norwegian lottery winners who had won more than one million Norwegian Krone (approximately £100,000). There were few typical emotional reactions to winning apart from moderate happiness and relief. Their gambling was modest both before and after winning the lottery and their experiences with winning were almost all positive. The researchers reported that their quality of life was stable or had improved. They concluded that their results support earlier research by Dr. Roy Kaplan (also published in the Journal of Gambling Studies) who found that that lottery winners are not gamblers, but self-controlled realists.
One of the infamous questions in social science is whether money makes people happy. In 2001, Dr. Jonathan Gardner and Dr. Andrew Oswald carried out a longitudinal study on the psychologicalhealth and reported happiness of approximately 9,000 randomly chosen people. Their research reported that those whoreceived financial windfalls (i.e., by large gambling wins or receiving an inheritance) hadhigher mental wellbeing in the following year. In another longitudinal data study on a random sample of Britons who received medium-sized lottery wins of between £1000 and £120,000, the same authors compared lottery winners with two control groups (one with no gambling wins and the other with small gambling wins). They reported that big lottery winners went on to exhibit significantly better psychological health. Two years after a lottery win there was an improvement in mental wellbeing using the General Health Questionnaire. Other data (published in 2009) have also been analysed by Dr. Benedict Apouey and Dr. Andrew Clark who also found increased health benefits among lottery winners when compared to non-lottery winners. However, they also showed that lottery winners also drank and smoked more socially than non-lottery winners. Similar findings that lottery winners have better health indicators have also been reported by other researchers (such as Dr. Mikael Lindahl in a 2005 issue of the Journal of Human Resources).
On a more practical day-to-day level, most of the research on big winners has shown that their lives are much better as a result of their life changing wins but there are always a few winners who find other problems occur as a result of their instant wealth. They may give up their jobs and move to a more luxurious house in another area. This can lead to a loss of close friends from both the local neighbourhood and from their workplace. There can also be family tensions and arguments over the money and there is always the chance that winners will be bombarded with requests for money from every kind of cause or charity. There are also case reports in the literature of people become depressed after winning life-changing amounts of money (such as a 2002 study by Dr. S. Nissle and Dr. T. Bschor in the International Journal of Psychiatry in Clinical Practice), although these are presumably the exception as no researcher(s) would get case reports published showing people were happier after winning a large amount of money! However, despite potential problems, most of the psychological research (perhaps unsurprisingly) indicates that winners are glad they won.
Interestingly, one large study by Dr. Richard Arvey and his colleagues (published in a 2004 issue of the Journal of Psychology) of 1,163 lottery winners in the USA showed that the vast majority of lottery winners (63%) carried on working in the same job after their big win, with a further 11% carrying on working part-time in the same job after their big win. The mean average amount won by those who carried on working was 2.59 million US dollars. This appears to show that winning the lottery does not necessarily lead to a changing of lifestyle for the vast majority of winners although smaller scale studies have tended to show that the majority of lottery winners give up work following a big win of over $1 million US dollars.
There are also those groups of people who will view the acquisition of instant wealth as ‘undeserved’. Basically, when people win large amounts of money through gambling, other people around treat them differently even if the winners do not move neighbourhood or carry on in their job. This can lead to envy and resentment not just from people who know the winners but also from those in the locality of where the winners may move to. However, most gaming operators have an experienced team of people to help winners adjust to their new life and to minimize potential problems.
Research into the effects of high jackpots on human behaviour has been relatively sparse. The research that has been carried out suggests that huge jackpot winners do not suffer negatively as a result of winning. There is little research that indicates that high jackpot cause people to develop problems unless the large jackpot is combined with other structural features such as high event frequencies.
Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK
Further reading
Apouey, B. & Clark, A.E. (2009). Winning Big but Feeling no Better? TheEffect of Lottery Prizes on Physical andMental Health. Fondazione Eni Enrico Mattei Working Papers (Paper 357). Berkeley Electronic Press.
Arvey, R.D., Harpaz, I. & Liao, H. (2004). Work centrality and post-award work behavior of lottery winners. Journal of Psychology, 138, 404-420.
Brickman, P., Coates, D. & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? Journal of Personality and Social Psychology, 36, 917-927.
Eckblad, G.F. & von der Lippe, A.L. (1994). Norwegian lottery winners: Cautious realists. Journal of Gambling Studies, 10, 305-322.
Gardner, J. & Oswald, A.J. (2001). Does money buy happiness? A longitudinal study using data on windfalls. Warwick University Mimeograph.
Gardner, J. & Oswald, A.J. (2007). Money and mental well-being: A longitudinal study of medium-sized lottery wins. Journal of Health Economics, 26, 49-60.
Griffiths, M.D. (2009). The lottery of life after a jackpot win. Western Mail, November 11, p.16.
Griffiths, M.D. (2010). The effect of winning large jackpots on human behaviour. Casino and Gaming International, 6(4), 77-80.
Griffiths, M.D. & Wood, R.T.A. (2001). The psychology of lottery gambling. International Gambling Studies, 1, 27-44.
Imbens, G. W., Rubin, D. B., & Sacerdote, B. I. (2001). Estimating the effect of unearnedincome on labor earnings, savings, and consumption: Evidence from a survey of lotteryplayers. American Economic Review, 91,778-794.
Kaplan, H. R. (1985). Lottery winners and work commitment: A behavioral test of theAmerican work ethic. Journal of the Institute for Socioeconomic Studies, 10,82-94
Kaplan, H.R. (1987). Lottery winners: The myth and reality. Journal of Gambling Studies, 3, 168-178.
Lindahl, M. (2005). Estimating the effect of income on health and mortality using lottery prizes as an exogenous source of variation in income. Journal of Human Resources, 40, 144-168.
Nissle, S. & Bschor, T. (2002). Winning the jackpot and depression: Money cannot buy happiness. International Journal of Psychiatry in Clinical Practice, 6, 181-186.
Parke, J. & Griffiths, M.D. (2007). The role of structural characteristics in gambling. In G. Smith, D. Hodgins & R. Williams (Eds.), Research and Measurement Issues in Gambling Studies. pp.211-243. New York: Elsevier.
Child at heart: A brief look at ‘IVF addiction’
“The quest to have children can become a vortex that gets faster and faster and sucks people in. Women will sell everything and anything to have the treatment if they are short of funds. They will risk their lives, there’s no doubt about it. I have treated young women with cancer who have refused to have treatment for their illness until they have got pregnant and given birth, knowing they are risking their lives. Some of these women do, indeed, go on to die [from cancer], but they die happy, feeling that they have achieved something greater than their own continued existence. Everyone involved in these scenarios is trying to do the right thing, but the extraordinary energy of a couple’s determination creates a vicious circle. [Some couples are driven by] an urge stronger than addiction and more powerful than obsession” (Professor Sammy Lee, Chief Scientist of the IVF [in-vitro fertilization] programme at Wellington Hospital, London; The Guardian, 2009).
Today’s blog started as an email from one of my PhD students, Manpreet Dhuffar, who sent me an interesting article in the New York Times entitled ‘Addicted to IVF, or addicted to hope?’ The opening quote by one of the UK’s pioneers in IVF egg donation certainly believes that the urge for childless couples to have children is stronger than the urges addicts feel for their drugs or behaviours of choice and that their pursuit is obsessive. In the UK, the maximum number of IVF cycles is three but Professor Lee admitted that some couples had gone through 12 cycles and that he knew of clinicians that had continued providing IVF treatment even when they knew there was little chance of pregnancy success.
On one level, I obviously don’t believe that undergoing IVF can be a genuine addiction. To me, undergoing IVF treatment appears to be similar to those people who claim to be addicted to plastic surgery or having more and more tattoos. These are activities that are salient and preoccupying but are not activities that are engaged in day-in, day-out. Although there are no papers on ‘IVF addiction’ a 2002 paper in the journal Nursing Inquiry by Dr. Sheryl de Lacey analysed the discourse of women with infertility problems and that had undergone IVF and discontinued. Dr. de Lacey reported:
“[IVF treatment was described as] a metaphor of lottery in discourses of infertility…showing how when women are situated as gamblers, the metaphor is instrumental in polarising them into ‘winners’ or ‘losers’ in relation to the subjectivity of motherhood. I further deconstruct these subjectivities, showing how ‘winners’ are valorised and ‘losers’ are pathologised. But importantly, I show how infertile women who are not mothers resisted locating themselves as ‘losers’ in a metaphor of lottery and instead situated themselves in a contesting metaphor of investment as diligent ‘workers’ and as active agents in choosing the best employment of their bodily and monetary resources”.
I found these types of discourse myself in various online parenting and infertility forums. For instance, at websites such as babycenter.com and the Pursuit of Motherhood blog, women wrote:
- Extract 1: “I once read/heard a storyline that started with ‘Addicted to IVF’. I never thought that I might be one of them. The hope that comes with each cycle erases all the negativity, pain, injections, miscarriages, etc. that has already happened. The hope makes you think that it’s possible, even when no one really knows why my babies are sticking around long enough to grow. Each time, I say that I’ve had enough, yet I find myself going back. Even now, I’m ‘taking a break’ to lose the 30 pounds I’ve gained and lower my now raised blood pressure. Now that I’m 4 months off and halfway to my goals, I’m ready to jump in to IVF again. But, really, what’s different? There are no answers to why I can’t seem to hold on to a healthy pregnancy, yet my prognosis is ‘favorable’ since I have always responded ‘textbook’. Am I doing this out of vain, or is there, sometime in my future, a baby waiting to be mine? Thank goodness my insurance limits my tries to 6 fresh cycles because I don’t know if I’ll ever lose hope or stop trying
- Extract 2: “I’ve been thinking about New Year’s resolutions. I know it’s only the 29th of December but there’s nothing I like more than a resolution. I want to be brave enough to make Number 1 on the list: Give up IVF. And if that sounds like IVF is an addiction as much as drugs and alcohol that’s because it is. In fact, it’s definitely more expensive than a Class A habit. Even as I think and write it, my heart starts to palpitate because where IVF is concerned maybe I have become an addict. Just like an alcoholic who is convinced that happiness lies in that next drink, I’ve become convinced that happiness lies in our next round of IVF. I should start a support group. IVF Anonymous”
Some have even gone as far to write a whole book on their ‘addiction’ to IVF (for instance, check out Tertia Albertyn’s (funny, yet moving) book So Close: Infertile and Addicted to Hope). In researching this article, I also came across a good article (‘Are you addicted to IVF?) on the Fertility Lab Insider website written by ‘Carole’. She made reference to the research of Dr. Janet Blenner who developed a stage theory relating to those passing through infertility treatment (in the Journal of Nursing Scholarship). Using grounded theory, Blenner explored the perceptions of 25 couples as they underwent infertility assessment and treatment. Her theory consists of three concepts – engagement, immersion, and disengagement. To me this sounds like something that successfully treated addicts also go through. Blenner also describes eight stages that individuals pass through: (i) experiencing a dawning of awareness, (ii) facing a new reality, (iii) having hope and determination, (iv) intensifying treatment, (v) spiralling down, (vi) letting go, (vii) quitting and moving out, and (viii) shifting the focus. As Carole notes in relation to these eight stages:
“They seem similar to stages of grief or stages of finding sobriety after addiction. Some patients get stuck at Step 5, ‘spiralling down’. They are the patients who are confronted with repeated failures and evidence of new hurdles to their fertility, patients for whom even Herculean efforts in terms of effort and expense can be expected to be successful less than 5% of the time. If someone told you that you should bet $12,000, $15,000, even $20,000 on a horse that has a 5% or less chance of winning the race, you’d tell them to get lost, that’s crazy…Yet, IVF patients that go in for multiple rounds of IVF, beyond two or three are doing exactly that. Most clinics have pulled out all the stops, applied all the tricks they know by the third IVF cycle. If it still isn’t working, either the clinic is incompetent or IVF is not the right solution for that patient”.
Here, there is yet another gambling analogy which – given my ‘day job’ as a Professor of Gambling Studies – didn’t pass me by. Another online article by Mia Freedman also talked of infertility treatment as a form of gambling addiction and echoes the preceding quote. Freedman asserted:
“I am writing to express my extreme distress at what appears to be the most expensive lottery ticket in town for over 40s these days – IVF. I know of four women who have undergoing the process – one for the ninth time – and it appears they are constantly being told the next time they will be lucky. At around $10k a cycle, that is a lot of money on a chance that is less than one in 10. I am seeing marriages crumble, hearts break, hormones go wild and mental and physical devastation as a result of every cycle that doesn’t produced much longed for babies. I am seeing women almost lose their minds and empty their bank accounts to feed their obsession to be pregnant. Don’t get me wrong, I think IVF is a wonderful gift and I don’t deny anyone wanting a baby – no matter what their age – to give it a go. But surely, when chances are so low there should be comprehensive counselling where financial, marital, mental and physical heath issues are discussed before a 40 plus woman buys yet another expensive lottery ticket in hope of a baby?”
Although I personally wouldn’t conceptualize persistent IVF treatment as an addiction, there are certainly addiction-like elements in most of the stories I have read. Furthermore, and irrespective of whether such behaviour can be classed as addictive, there is no doubt that the need and want for a child appears to be the single most important thing in the lives of such individuals and that based on some of the accounts that I have come across, the need for children could perhaps be classed as an obsession – at least at the time of undergoing IVF.
Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK
Further reading
Albertyn, T.L. (2009). So Close: Infertile and Addicted to Hope. Gauteng: Porcupine Press.
Blenner, J. L. (1990). Passage through infertility treatment: A stage theory. Journal of Nursing Scholarship, 22(3), 153-158.
De Lacey, S. (2002). IVF as lottery or investment: Contesting metaphors in discourses of infertility. Nursing Inquiry, 9(1), 43-51.
Fertility Lab Insider (2013). Are you addicted to IVF? June 5. Located at: http://fertilitylabinsider.com/2013/06/are-you-addicted-to-ivf/
Freedman, M. (2010). When does IVF become an addiction? Mama Mia, January 18. Located at: http://www.mamamia.com.au/parenting/when-does-ivf-become-a-form-of-gambling-addiction/
Hill, A. (2009). Women are risking their lives to have IVF babies. The Guardian, September 13. Located at: http://www.theguardian.com/lifeandstyle/2009/sep/13/motherhood-fertility-treatment-cancer-ivf
Klein, A. (2014). Addicted to IVF, or addicted to hope? New York Times, January 27. Located at: http://parenting.blogs.nytimes.com/2014/01/27/addicted-to-i-v-f-or-addicted-to-hope/
Winslow, A. (2014). Addicted to IVF. Laughter Through Tears, January 29. Located at: http://laughterthroughtearsblog.com/2014/01/29/addicted-to-ivf/
Zoll, M. (2013). Generation IVF. Making a Baby in the Lab: 10 Things I Wish Someone Had Told Me. Lilith. Located at: http://lilith.org/articles/generation-i-v-f/