According to the online Urban Dictionary, a ‘hucow’ (a portmanteau of ‘human cow’) is “a woman who chooses to be objectified for her large mammaries and ability to lactate constantly”. It also features ‘human cow’ separately and defines it as “a lactating female who allows herself to have her jugs [breasts] hooked up to a cow milking machine, usually wearing a cow mask and cow print leather chaps”. In the writing of my previous blogs on lactation fetishes and furries, I had come across ‘hucow’ fetishism but at the time there was little on which to write about. A few weeks ago, I was interviewed by Mark Hay of Vice magazine who wanted my views about the behaviour so this provided a spur for me to write this article. There is obviously nothing in the academic literature concerning the phenomenon (and to be honest, little anywhere else). A small article on the Kinkly website makes the following observations:
“A hucow is a submissive person, usually a woman, who enjoys participating in forced lactation. A hucow’s breasts are milked by a dominant partner, usually a man, as a real cow is milked by a farmer. Milking techniques can vary…A dominant partner may use a variety of techniques to milk a hucow. They may milk her by hand, by suckling her breasts with their mouth, or by using a breast pump. Some hucows and their partners stick to one preferred technique while others like to mix things up. Some people become hucows following childbirth, when they are lactating naturally. Others bring on lactation using a variety of techniques including using a breast pump, manual stimulation, suckling, and taking supplements including fenugreek powder”.
It’s hard to know where the person writing this article got their information although my own viewing of online hucow videos confirm much of what is claimed above although it’s questionable whether the women in such videos “enjoy” what they are doing because they may just be doing it for money. The article goes on to say:
“Hucows enjoy being cared for like a pet because it takes them away from their regular lives with adult responsibilities. The breast stimulation that comes with lactating is also very sensual. Men with hucows enjoy the dominance and power that comes from their role in the forced lactation. When women lactate, their breasts increase in size, which is also a real perk for many men. Some men also have breastfeeding fetishes and lactation fetishes that their hucows can satisfy. As with many alternative lifestyles, there are communities for hucows and erotic fiction and videos focused on their activities. Several erotic writers and bloggers focus their works on hucows. Their writing might include fictional accounts and scenarios or non-fiction posts about their own experiences as a hucow. Hucows are also represented on niche dating websites, including Fetlife, and social media platforms like Reddit and Tumblr”.
Again, some of this I’ve confirmed for myself as I found many examples of hucow fan fiction online as well as many porn sites catering for hucow fetishism. Another short article on the Manic Love website was written after its anonymous author was reading through the personal ads on Craig’s List and came across a personal ad that “depicted a cow milking machine on a woman and turned into someone’s personal hucow”. They wrote that:
“As you can imagine, a hucow is a woman pantomiming the experiences of a dairy cow. These particular women’s vaginas gush at the thought of having a slave collar put on their neck and having a milking machine hooked up to their nipples for hours at a time. Another facet of this fetish is the concept of breeding the hucows by the hucow milker. This is when the hucows partner (the Bull) mounts her and begins to [have sex with her]. All the while this lovely faux bovine is attached to an industrial device that is collecting her milk from the opened faucets of her [breasts]. The hucow fetish is a marvellous fusion of BDSM and lactation kinks”.
Again, how the writer knows the women involved like such activity is unknown. The author found a personal testimony from a hucow (a “baby-faced blonde with a curvy figure” called ‘Kate’) who described her hucow experiences:
“Once lactation had been induced on Katie the milking began. At first she used a simple breast pump to wring her mammary glands dry, but once Katie was used to the sensation of the pump she graduated to a milking machine that would be at home on a dairy farm. Katie related the sensation she felt while being milked…At first it was uncomfortable but the feeling grew on our dear Katie and before long she loved being a hucow. With the machine being attached to Katie’s nipples for hours she described how her nipples were becoming elongated – all the better for suckling… not only was her milking erotic but it also gave her a sensation of relief. Whenever a milking session was occurring Katie was always restrained; whether handcuffed to a rack or wearing a slave collar…Once the Bull [has sex with] Katie they begin to treat each other like true animals. They begin to rut like they belong on a farm”.
I was contacted by Mark Hay (with whom I’ve done various interviews in the past including ones on sea monster pornography, giantess pornography) who knew I’d written about lactation fetishes in my blog in the past. He asked me if I had ever come across hucow fetishes where “individuals fantasize about or play out scenes in which (usually) men treat (usually) women as livestock, forcibly milking them. Sometimes the women dress up like cows”. I told him that I had but that I’d never written about it. I told him that from a definitional perspective, ‘hucow’ fetishes were originally was the same thing as lactation fetishes. However, I told him that hucow fetishes now appeared to have expanded to include women dressing and/or acting like cows in which the milking was at the core of the fetish. I went on to say that this was not a type of furryism (where individuals dress up as animals and often have sex with other as animals) but was more akin to ‘pony play‘ because both ‘ponyplay’ and ‘hucow’ tend to have women in submissive modes and both have the animals’ most well-known type of behaviour at the heart of the fetish (i.e., milking in cows and riding/equestrianism in horses).
I was aware that there is a big niche market for this type of porn (even on mainstream porn sites like Pornhub). He was interested to hear that I thought the fetish had evolved and asked me (i) when, how, or why that might have happened, and (ii) whether I thought the fetish was especially visible, accessible, or common, and what that might say about the audience for it and the scale of its appeal. I have to admit I hadn’t many answers for these questions. I also had to clarify that I didn’t say the fetish had evolved but the definition of hucow had evolved (in my view, a subtle but important distinction). I believe the internet itself has played a major role in the dispersal of material that individuals can fetishise and hucow appears to be one of them. Most fetishes appear to have sub-divisions and at the edges they sometimes cross over into completely different fetishes. Hucow fetishism clearly has crossovers with lactation fetishism, pregnancy fetishism, infantilism/diaper fetishism (adults dressing up as a baby), transformation fetishism, and sadomasochism/BDSM, as well as having similarities with furries and ponyplay. Personally, I don’t believe it’s a common fetish because individuals have to go looking for it (as I did in researching this article).
Within five minutes of searching on the internet I located dedicated hucow porn (including material at sites including Pornhub, Heavy-R, Xvideos) as well as bespoke hucow fiction (Kobo, Literotica, and Amazon) and fantasy art (on Deviant Art). Hay’s article in Vice reported that the hucow Tumblr site has over 10,000 followers and that the hucow Reddit site has over 23,000 subscribers. Hay interviewed ‘Ed’, the person that runs the hucows.com website. According to Hay:
“[Ed] says his fans seem most excited by women being milked than anything else in his clips. Ditto Sally Anon, an amateur lactation fetish producer, who first encountered HuCow fetishists on lactophilia Reddit communities, who asked her to cross-post to their groups even though she didn’t dress up or act like a cow in the content she produced”.
In addition to interviewing me for the article. Hay also interviewed the ethicist Rebecca Kukla who has written about cultural perceptions of breastfeeding and made some interesting observations. She was quoted as saying:
“Lactation, of course, leads to increased breast size, which explains its appeal to some. Some women enjoy the breast stimulation of milking, so such fetishes are likely to be more about reciprocal pleasure than many others. Consuming breast milk plays into a common kinky urge to be infantilized. Perhaps most importantly, sexualizing something culturally asexual is an appealing form of transgression and re-appropriation. Many kinksters get erotic pleasure from playing at what they fear most, or find most violating of the proper order…[However] cows aren’t only good for milk production. They are the ultimate animals produced specifically for consumption, bred into highly artificial-looking consumer products. In HuCow, the cow-woman is simulating an object produced specifically to be consumed by her partner”.
This concurs with what I have written myself about why dominant and submissive types may enjoy hucow fetishism. As noted in my previous blogs, animal play in general often toys with transforming a complex human into a wholly service-oriented beast. Hay then goes on to say:
“As with many hard submissive fetishes, this may sound terrifying to those looking in from the outside. But even on their own fetishist-facing blogs, HuCow practitioners often acknowledge this is a well-negotiated fantasy, ideally built on mutual respect and desire in participants’ wider lives”.
Hay also quotes Sunny Megatron, an “adult sexuality educator and pleasure advocate” who asserts:
“Remember this is just fantasy role play where turning humans into fantasy cattle is fetishized. And just like any other kind of BDSM or fetish play, this is carefully negotiated by all participants and done consensually. Treating a woman – or anybody – as just a mere object is very wrong if it’s done without their consent. But if objectification is mutually desired by both partners, they’ve thoroughly and clearly talked about it ahead of time and then they play it out in a healthy fun fantasy sense, then that’s different…When BDSM scenes are negotiated they are done so according to the desires and limits of the submissive. The submissive calls the shots”.
As I know from my own empirical studies on eproctophilia (sexual arousal from flatulence) and dacryphilia (sexual arousal from crying), even within very niche fetishes, many sub-types start to develop and cross-fertilise with other more established fetishes and paraphilias, and hucow fetishism appears to be another niche sexual behaviour that (with the help of the internet) is continuing to evolve.
Dr Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK
Good Reads (2014). Definition of a Hucow. Goodreads.com, October 3. Located at: https://www.goodreads.com/author_blog_posts/7114274-definition-of-a-hucow
Greenhill, R. & Griffiths, M.D. (2015). Compassion, dominance/submission, and curled lips: A thematic analysis of dacryphilic experience. International Journal of Sexual Health, 27, 337-350.
Greenhill, R. & Griffiths, M.D. (2016). Sexual interest as performance, intellect and pathological dilemma: A critical discursive case study of dacryphilia. Psychology and Sexuality, 7, 265-278.
Griffiths, M.D. (2012). The use of online methodologies in studying paraphilias: A review. Journal of Behavioral Addictions, 1, 143-150.
Griffiths, M.D. (2013). Eproctophilia in a young adult male: A case study. Archives of Sexual Behavior, 42, 1383-1386.
Hay, M. (2018). Inside HuCow, the fetish that imagines women as cows. Vice, April 24. Located at: https://www.vice.com/en_us/article/d3599y/inside-hucow-the-fetish-that-imagines-women-as-cows
Kinkly (2018). Kinkly explains Hucow. Kinkly.com. Located at: https://www.kinkly.com/definition/15836/hucow
Manic Love (2017). Learn about hucows. October 12. Located at: https://maniclove.com/free-blog/hucows
“[Question] Is it normal to have a scuba fetish about scuba diving and snorkeling and having scuba diving gear on and walking around in public for every one to see? [Response] I have a fetish of scuba diving and snorkeling and I feel really good about it” (Is It Normal? website).
In a previous blog I looked at aquaphilia (a sexual paraphilia in which individuals derive sexual pleasure and arousal from water and/or watery environments including bathtubs or swimming pools – and sometimes referred to as hydrophilia). However, I recently came across a sub-type of aquaphilia (i.e., scuba fetishism) where according to an article in The Gazette on the ‘world’s freakiest fetishes’ are where individuals are sexually aroused by scuba diving, snorkeling, or the wearing of diving equipment. Scuba fetishism may also have some psychosexual crossover with athyphilia (a sexual paraphilia where individuals get sexually aroused by depth or deep water). The most detailed article that examines scuba fetishes is that on the Nation Master website. The article claims that:
“There are many aspects to the scuba fetish which attract fetishists. First, there is the sensual pleasure of being in a liquid environment. One is weightless and free to move in three dimensions which allows for a wider variety of sexual positions. Often, the sexual arousal comes in the form of wearing wetsuits, swim caps, and other rubber articles which serve as a second skin [i.e., rubber fetishism]. For many, the arousal comes from the wearing of face masks; this is related to fetishes involving gas masks, hazmat suits, and decorative masks [i.e., mask fetishism]. Other fetishists are aroused by other diving gear such as swim fins, snorkels, regulators, and technical diving equipment”.
The article also makes reference to various ‘scubaphile’ websites and in the name of ‘research’ I felt duty bound to check them out. The sites I visited included HapWater (that specialises in scuba diving-related fetish photography featuring “beautiful frogwomen in classic SCUBA gear”), Atlantis Bizarre (a subsection of the fashion fetish site Jazzy Fashion where individuals can buy scuba-related fetish wear), Underwater Fans (a web portal with many links to other underwater fetish websites such as Aqua Maidens), and Rub Aqua Girl who begins her blog by letting readers know:
“Me? I’m just a rubber lover who likes being underwater…holding my breath.I’ve always loved rubber but after finding out my partner was into the water thing, I tried it. This was as much a surprise to me as it was to him coz I’ve been frightened of water since nearly drowning when I was younger. Now you can’t keep me out of it – the feeling of being rubber-clad and underwater is indescribable!”
There are many other scuba fetish websites including some that also feature ‘drowning fetishes’ such as that at the Aqua Entertainment website (please be warned that this and the other sites mentioned are sexually explicit). As far as I can ascertain there is no academic research on scuba fetishism so everything in this blog is (at best) anecdotal. The Nation Master article claims that in relation to scuba fetishism:
“As with other fetishes, actually living out fantasies with a partner is the exception rather than the rule. Not only is it predominantly a male fetish, but the sole fact that not everyone has a large enough indoor pool often enough prohibits living out fantasies with a partner. Some may develop an emphasis on the scuba gear and any clothing involved, so unlike with aquaphilia, water, or actual scuba diving is not a strict requirement. Often enough this merely adds to the thrill. Thrill often is a keyword here as well. People by and large tend to associate fun and adventure with scuba diving so a prospective partner who actually does scuba diving may appear more attractive anyway, but to a scubaphile who actually does scuba diving him or herself this will almost be a requirement. To have a partner who is geared for fun and adventure just seems more promising and the ability to spend vacations on live aboards or in tourist resortsthat offer scuba diving in order to share the passion for scuba diving with each other will certainly be of concern”.
As mentioned above, there appear to be psychological and behavioural overlaps between scuba fetishism and other types of fetishism. The Latex Wiki website claims that:
“[Scuba fetishism is] usually appreciated as one of the forerunners of the latex fetish and gas masks enthusiasts as these were the earliest full body rubber suits designed and obtainable. However, as they were highly expensive, few had the money to purchase such suits. In the later era of early mass production, full rubber suits were purchased more easily…Today, many latex fetishists prefer the more form-flattering sheet pressed latex costuming (usually referred to ‘drywear’ indicating that it is not really meant to be worn in or under water due to the pressure on the suit from the water) as opposed to the thick rubber or neoprone suits that divers actually use in underwater travel (‘wetwear’ which usually refers to a suit that is specifically designed to resist the pressures of water when submerged). However, some still prefer the thick containing format of scuba-like suits or actual scuba suits on such models and performers and themselves. Scuba fetishism has many fans; some are turned on because of the tight clothing, others because of the water environment, others because of the masks and also breathplayers (although those last two are few and rare)”.
It is hard for me to either confirm or disconfirm any of the assertions made in this online article but personally I think the claims made have good face validity. I certainly came across other online references supporting the things claimed here (especially the relationship and overlap between scuba fetish and ‘breathplay’ (i.e., hypoxyphilia: the restriction of breathing, usually during sex, to gain erotic satisfaction). For instance, one person writing at the Answers.Yahoo.com website stated:
“I think that you might find that [scuba fetish is] a fairly specialised fetish and not overly common. However, someone who is into breath-play might find it appealing. It would be interesting to be bound by the feet to the bottom of a body of water so that you cannot rise to the surface and are trapped underwater with your air supply controlled by another person”.
Although scuba divers sometimes wear nappies (i.e. diapers) because they are in the water so long, there is little to suggest that this particular type of fetishism is related to ‘diaper fetishism’. An article on adult babies at the Odd Sex website reports that:
“Those who wear diapers because of incontinence are probably not [Adult Babies/Diaper Lovers]. While they may wear and use diapers, they aren’t necessarily doing it to express an alternate self-image or indulge a fetish. This also applies to those who use diapers for practical reasons, such as astronauts and scuba divers. Finally, there are some who start wearing diapers as a ‘new kink’”.
As with other rare sexual behaviours that I have examined in my blog, I can’t see scuba fetishism ever becoming an area of scientific research although the occasional case may make its way into the forensic literature if things go tragically wrong (i.e., accidental death from asphyxiation). However, as I noted in my previous blog on aquaphilia, there have only been two autoerotic water-related deaths published in the medical forensic literature (see ‘Further reading’ below) but neither of these involved the use of scuba gear.
Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK
Aggrawal A. (2009). Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices. Boca Raton: CRC Press.
Gamotin, D. (2009). World’s freakiest fetishes. The Gazette, February 14. Located at: http://www.gazette.uwo.ca/article.cfm?section=Campus&articleID=288&month=2&day=14&year=2007
Love, B. (2001). Encyclopedia of Unusual Sex Practices. London: Greenwich Editions.
Nation Master (2013). Scuba fetishism. Located at: http://www.nationmaster.com/encyclopedia/Scuba-fetishism
Sauvageau, A. & Racette, S. (2006). Aqua-eroticum: An unusual autoerotic fatality in a lake involving a home-made diving apparatus. Journal of Forensic Sciences, 51(1), 137–39.
Sivaloganathan, S. (1984). Aqua-eroticum – A case of auto-erotic drowning. Medicine, Science and the Law, 24, 300–302.
In a previous blog I examined paraphilic infantilism (i.e., individuals who get sexually aroused from being an adult baby). Of those who enjoy being adult babies, it appears that many of them fetishize particular aspects such as lactophiles who are sexually aroused by being wet-nursed. Others may be sexually aroused by urinating themselves, defecating themselves, being spanked, and/or just getting very messy (and therefore may have other sexually paraphilic interests such as urophilia, coprophilia, masochism, and/or salirophilia). Another aspect that may be fetishized by the paraphilic infantilist is the wearing of diapers (or nappies as we prefer to call them here in the UK). It could also be argued that diaper fetishism is a sub-type of garment fetishism. For instance, Dr. Aggrawal in his 2009 book Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices noted that:
“Garment fetishes revolve around, or fixate on, a particular type of garment. Common examples are shoes, stockings, diapers, gloves, underwear and bras. The affected person is fixated on the specific garment to such an extent that it exists as an exclusive or recurrent stimulus for sexual gratification”.
In a previous blog on fetishism more generally, I wrote at length about a study led by Dr G. Scorolli (University of Bologna, Italy) on the relative prevalence of different fetishes using online fetish forum data. It was estimated (very conservatively in the authors’ opinion), that their sample size comprised at least 5000 fetishists (but was likely to be a lot more). Their results showed that there were 483 diaper fetishists (less than 1% of all fetishists). This suggests that while not the most popular type of fetishistic behaviour, it certainly exists. Again in Dr. Aggrawal’s book he reported a case study that had been published in a 2005 Turkish psychiatric journal:
“Oguz and Uygurdescribe a case of diaper fetishism in a 22-year old man. His mother was psychologically distant from him. The fetish object (the diaper) was recognized during childhood at around the age of four. The patient exhibited his first perverted behavior when he was six. At twelve the perverted behavior became sexually arousing. During puberty, the fetish object became sexually attractive. Later, the patient could control this behavior”.
However, prior to this case study, there were a number of published papers concerning males with diaper fetishes. In an early (1964) issue of the American Journal of Psychiatry, Tuchman and Lachman reported the case of a man who continually wore rubber pants over his diaper and enjoyed urinating and masturbating while wearing it. In another case reported in the same journal a couple of years later, Malitz reported the case of a 20-year-old college student who had a compulsion to wear diapers underneath rubber pants and defecate in them. While defecating he would typically reach orgasm even if he didn’t masturbate (and suggests that he also had coprophilic tendencies). In 1967, Dinello (again in the American Journal of Psychiatry) reported the case of a 17-year-old male who in his mid-teens started wearing diapers under his clothing, and masturbated while wearing the diaper. He eventually, gave up wearing nappies and began dressing in women’s clothing. In a 1980 issue of the Medical Journal of Australia, Pettit and Barr published the case of 24-year-old man who began dressing in female clothes at the age of 10 years and by the age of 15 years began to dress as a baby and developed a fetish for nappies.
More recently (2003) in the American Journal of Psychiatry, Dr Jennifer Pate and Dr Glenn Gabbard reported the case of a 35-year-old single man who began wearing diapers for sexual pleasure from the age of 17 years. It was reported that the wearing of diapers had begun to compromise his personal relationships. He admitted that the wearing of diapers was “a kind of a sexual thing” and like the aforementioned cases, he enjoyed masturbating while wearing the diapers (in fact, the only time he masturbated was when he was wearing the diaper). He wore and used up to five nappies a day as he would always urinate and/or defecate in them. Pate and Gabbard concluded that the object of sexual arousal was the diapers and that the behaviour was a paraphilia.
In 2004, Croarkin and colleagues reported a case (yet again) in the American Journal of Psychiatry of a 32-year-old male who gained his sexual arousal from wearing diapers. In a 2003 paper by Dr. Gregory Lehne and Professor John Money, they described the case of a man who showed “multiplex paraphilia” over a lifetime including paraphilic infantilism and diaper fetish. They reported that:.
“At age 7 [years] the subject was dressed in public as a girl wearing a diaper as a humiliation for bed-wetting. This experience had 3 paraphilic components that were separately manifested at different times in his life: fetishistic transvestism, pedophilic incest, and infantilism…At age 45 [years] he reported a sudden recurrence of paraphilic preoccupation. He did not engage in cross-dressing, but he had become involved in sexual fantasies and more frequent and adventuresome sexual relations with his wife. The main fantasy that was emerging was being an ‘adult baby’. He described the main fantasy and associated activity: I enjoy ‘living as a baby whenever I have an opportunity. I love to lie in a diaper, powder myself and pin myself in tightly. I then slip on my rubber pants and prepare for bed’. The experience of wearing and wetting in a diaper is the focus of this fantasy and behavior. He would use a nursing bottle to drink infant formula, and then wet in his diapers, change the diapers and later fall asleep. He engages in this activity about once or twice a week, sleeping in a baby bedroom apart from his wife on these nights. He described the experience as sexual, with a feeling of tremendous calm and satisfaction during these activities, but no genital arousal or ejaculation. He read and wrote fantasy stories about infantilism, in the course of which he would become aroused and masturbate. This practice of infantilism has continued as his paraphilic activity for 20 years”.
Unfortunately, nothing is known about the incidence or prevalence of diaper fetishes, and there is no consensus on the etiology but has been linked to maladaptive learning in childhood, faulty childhood imprinting, and erotic targeting errors. The case studies, while similar, are relatively rarely reported in the clinical literature and there is no way of knowing how representative these case study examples are.
Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK
Aggrawal A. (2009). Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices. Boca Raton: CRC Press.
Croarkin, P., Nam, T., & Waldrep, D. (2004). Comment on adult baby syndrome. American Journal of Psychiatry, 161, 2141.
Dinello, F.A. (1967). Stages of treatment in the case of a diaper-wearing seventeen-year-old male. American Journal of Psychiatry, 124, 94-96.
Lehne, G. K. & Money, J. (2003). Multiplex versus multiple taxonomy of paraphilia: Case example. Sexual Abuse: A Journal of Research and Treatment, 15, 61-72.
Malitz, S (1966). Another report on the wearing of diapers and rubber pants by an adult male. American Journal of Psychiatry, 122, 1435-1437.
Oguz N, Uygur N. (2005). [A case of diaper fetishism]. Turk Psikiyatri Derg, 16,133-138.
Pate, J. & Gabbard, J.O. (2003). Adult baby syndrome. American Journal of Psychiatry, 160, 1932-1936.
Scorolli, C., Ghirlanda, S., Enquist, M., Zattoni, S. & Jannini, E.A. (2007). Relative prevalence of different fetishes. International Journal of Impotence Research, 19, 432-437.
Tuchman, W.W. & Lachman, J.H. (1964). An unusual perversion: the wearing of diapers and rubber pants in a 29-year-old male. American Journal of Psychiatry, 120, 1198-1199