Given the large number of blogs I have published, I consider being a ‘blogger’ one of my core identities (although admittedly this is subsumed within my identity as a ‘writer’). I am often asked why I blog and why I blog so much (some would say excessively) which prompted me putting together the article you are now reading.
Academically, there have been a number of studies that have carried out research into why people blog. For instance, Dr. Bonnie Nardi and colleagues published a paper in Communications of the ACM, (2004) and concluded that bloggers are “driven to document their lives, provide commentary and opinions, express deeply felt emotions, articulate ideas through writing, and form and maintain community forums”. In 2008, Dr. Chin-Lung Hsu and Dr. Judy Lin published the results of a small survey of 212 bloggers in the journal Information and Management. Using the theory of reasoned action (a theory I have also used in relation to some of my gambling attitude research – see ‘Further reading’), they found that “ease of use and enjoyment, and knowledge sharing (altruism and reputation) were positively related to attitude toward blogging…[and that] social factors (community identification) and attitude toward blogging significantly influenced a blog participant’s intention to continue to use blogs”.
A 2007 paper by Dr. Su-Houn Liu and colleagues in the journal Issues in Information Systems surveyed 177 bloggers following a qualitative study where they interviewed five bloggers about their motivation for blogging. From the interviews they generated ten motivations to blog – five that were intrinsic (killing time; having space to store data and files; enjoying sharing life with others; pouring out feelings; gaining achievement) and five that were extrinsic (looking forward to others’ responses; finding good topics after talking with others; constantly connecting with known people; making new friends; understanding others’ feelings and opinions). Using these motivations they hypothesized that blogging motivation would be positively related to blogging intention and that a blogger’s intention would be positively related to the amount of blogging. In the survey results, they found that the two most important motivations for blogging were (i) pouring out feelings and (ii) connecting with people. The results also showed that bloggers who had (i) both high intrinsic and extrinsic motivation for rewards had higher levels of blogging intention, and (ii) higher blogging intention were willing to take more time to maintain their blog and post more articles.
A study by Dr. Chris Fullwood and colleagues in a 2009 issue of CyberPsychology and Behavior carried out a content analysis of MySpace blogs and concluded that “most blogs were written in a positive tone, and the main motivations for blogging appeared to be writing a diary and as an emotional outlet”. They found no significant gender differences but reported that the blog’s purpose and style differed across age groups. For instance, bloggers aged over 50 years were more likely to use their blog as “an emotional outlet with a negative tone”. Those aged between 18 and 29 years “used a semiformal language style” on their blog. A 2007 paper by Dr. Rong-An Shang and colleagues published in the PACIS Proceedings examined why people blog by investigating the impacts of task and technology characteristics on user evaluation of blogs and blog usage. They found that self-presentation, need for sociality, and the perception of social presence best explained why people blogged.
Despite the academic research into why people blog, the topic has been covered in dozens of online articles often with much longer lists of motivations as to why people blog and the benefits that can be got from blogging. (I include my own online article on this topic as to why I blog, and I would also draw you attention to the published articles I have had on the benefits of blogging – see ‘Further reading’ below). So here is a more definitive list that I have compiled from many different websites:
- To express thoughts and opinions – Blogs provide one of the easiest ways to write things for a potentially global audience. I often use my blogs to establish initial thoughts and ideas that can then be finessed and built upon more rigorously in more formal later published work. The best thing about blogs is that they are free, easy to set up, and you can publish something within seconds of finishing what you write.
- To connect and network with like-minded people – Blogs on specific topics can help in making contact with individuals that have similar thoughts and opinions. In short, blogs can be an aid to online networking. If you run a business, blogs can also be used to connect with your customers.
- To be free and creative – Writing blogs should be fun to do but they can also be an exercise in creativity and freedom. Similarly, blogs can be an extra creative outlet in which you can put into words thoughts and ideas that are hard to put into use elsewhere in your life.
- To become a more organized and better communicator, thinker and writer – Blog writing is a skill that can be developed and they can be used to become a better communicator. How you write something can sometimes be more important than what you want to say. Increased writing can also help you to become more organized in your thinking.
- To help focus thinking – Not only can blog writing make thinking become more organized, it can help making thinking more focused. Once I have chosen a topic to write about, my thinking becomes very focused and while writing everything else is in the periphery. I would also argue that your mindset becomes more objective and ‘well rounded’ the more blogs that you write.
- To help and inspire other people – Blogs can provide informative help to almost anything you can think of. Although a small amount of the feedback I get about my blog is negative the overwhelming majority is supportive and celebratory. It’s even better if someone says that your blog inspired that person to do something positive.
- To advertise and promote something – Blogs can be used to promote or market a product, a business and/or even yourself. Blogs can be an excellent vehicle for self-promotion and personal branding. Good blogs get you noticed and could be good for your career. Your next employer might even be one of your regular blog readers. I have also realized that blogs can be a great way to attract potential clients for consultancy opportunities.
- To establish expertise and create awareness – Blogs are a great way to help individuals establish themselves as an expert in a specific topic or area and can help in creating awareness of specific issues. One of the side benefits is that you also become more expert in researching a topic. Reading your old blogs can also help you in becoming more reflective and critical about your thinking.
- To make a difference (to oneself and/or others) – Blogs that are specific and issue-based can be used to educate and/or change opinion in someone else. Your writing might help make a difference in their lives (such as learning about something they didn’t know before reading your blog). Writing can be therapeutic and some people write blogs as a journal or diary. Sometimes ‘making a difference’ can be to the bloggers themselves. For instance, my blogs on survivor guilt and the death of David Bowie were primarily to help myself rather than anyone else reading.
- To keep up to date with a specific interest or topic and gain knowledge – Being a regular blogger means that you have to keep up-to-date with what’s going on in the area being written about. At the same time it increases your knowledge base.
- To make money – Making money from blogs may not be at the top of people’s lists but good bloggers can get paid for some of their efforts.
- To help time management and other life skills – Writing a regular blog takes time and dedication but can also help you become better in time management. My blogs complement the other things I do in my life (both professionally and personally) and I plan my blog writing around other areas of my life. Why watch a dull TV show when I could be bettering myself writing a blog? In short, it could lead to some healthier life habits.
- To boost self-esteem and ego needs – The one thing I love about blogging is that I have a running record of how many people have accessed my blog, which articles they are reading, where they were referred from, and who has re-blogged my writing. This all contributes to my overall sense of self-worth and helps raise my self-esteem. Positive feedback makes you feel good. In short, blog ‘success’ is measurable.
Many of the reasons I’ve listed above form part of my own motivations for blogging but the main reason I write my blogs is that I love writing them because others seem to like reading them. In short I have a passion for it.
Dr. Mark Griffiths, Professor of Behavioural Addiction, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK
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