Check mates: A brief look at courtship requests (Part 1)

In a previous blog examining whether having a tattoo makes women more attractive, I mentioned two studies carried out by Dr. Nicolas Guéguen on a French beach. He predicted that women with tattoos would be more likely to be approached on the beach by men. In the studies, Guéguen found that compared to non-tattooed women (i) more men approached tattooed women for a date and (ii) more men estimated themselves as having more chances to date and have sex on the first date. After reading this study, I found that Dr. Guéguen has made a very successful research career out of repeatedly doing the same types of field study by examining a wide range of factors that may influence ‘courtship requests’. In short, he has examined whether the chances of successful courtship solicitation requests (e.g., men asking for a woman’s phone number, men asking women out for a drink, etc.) asking can be influenced by the gender of the person, weather, stage of the menstrual cycle, smiling, giving compliments, bust size, cosmetic use, social status, uniforms, music, flowers, and odour (to name just a few).

Gender: In a 2009 issue of the Archives of Sexual Behavior, Guéguen examined the effects of solicitor gender and attractiveness on receptivity to sexual offers in a field study. In his study (which took place in France) young men and women of average versus high attractiveness approached potential partners of the opposite sex and simply asked them either one of two questions: “Will you come to my apartment to have a drink?” or “Would you go to bed with me?” Results (perhaps unsurprisingly) showed that most of the men approached by the women were willing to have sex with the woman (more so if she was rated as physically attractive). Females approached by a male were more disinclined to have a drink, and not a single woman accepted the male’s sexual request. Guéguen concluded that “such results confirm that men are apparently more eager for sexual activity than women are”.

Menstrual cycle: In a 2009 issue of the journal Evolution and Human Behavior, Guéguen examined the relationship between courtship solicitation and women’s menstrual cycles. In this experiment, 455 young women (200 with normal menstrual cycles and 255 using a contraceptive pill), were approached by 20-year-old man who asked them for their telephone number. Immediately after being approached, the women were surveyed about the number of days since the onset of their last period. The results showed that women in their fertile phase (but not those on the pill) were more likely to give the man their telephone numbers than women in their luteal or menstrual phase.

In a 2012 issue of Gait and Posture, Guéguen examined gait and menstrual cycle using an analysis of nonverbal behavior of women toward men. In his study, the gaits of women walking ahead a male were recorded using a spy-camera. Guéguen measured the amount of time that the females spent walking and the extent to which the females were perceived to be sexually attractive by two independent raters. The women were then compared according to where in her menstrual cycle she was measured with a salivary test. Guéguen reported that: “Near ovulation, it was found that women walked slower and their gait was subjectively rated as sexier. Such behaviors were interpreted as unconscious desires of women near ovulation to reinforce their attractiveness in order to attract more men and to increase their choice of a partner”.

Bust size: In a 2007 issue of the journal Body Image, Gueguen hypothesized that breast size would be related to courtship solicitation. In two experiments, a young female was asked to wear a bra that allowed her to artificially vary her breast size. In the first condition the women simply sat in a nightclub for one hour whereas in the second condition she simply sat in the pavement area of a bar. Results showed that when the woman artificially increased the size of her bust she received more solicitation requests than in the smaller bust size condition. In another study, Gueguen examined effect of a woman’s bust size on the rate of help offered in a hitchhiking situation. In his experiment, a 20-year old woman wore a bra that could be artificially increased in size. A total of 1200 male and female French motorists passed the woman standing at the roadside looking to hitch a ride. Results showed that significantly more male drivers stopped to offer a ride when bust size was increased. No effect was found among female drivers.

Cosmetic use: In a 2007 issue of the North American Journal of Psychology, Guéguen, examined the effect of women wearing make-up and courtship requests by men. In his experiment, females either with or without make-up sat in two coastal French bars for a one-hour period on a Wednesday and Saturday night. Guéguen examined the number of solicitations by men. The results showed that women wearing make-up received more solicitations than those not wearing make-up and men approached the women wearing makeup in a much quicker time after entering the bar compared to those not wearing make-up. In a 2012 issue of the International Journal of Psychological Studies, Guéguen similarly examined whether red lipstick really attracts men. In this study, females wearing different shades of lipstick (red, pink, brown or no lipstick) sat in bars under exactly the same conditions as the previous 2007 make-up study. The results showed that women wearing red lipstick received a higher number of male solicitations and were solicited in a much quicker time by males after they first entered the bar.

Smiling: In a 2008 issue of the journal Social Behavior and Personality, Guéguen published an experiment in which a young woman was simply asked to smile or to not smile at men when they entered a bar. Results showed (perhaps unsurprisingly) that “those men who were smiled at approached the woman and considered her more favorably. This effect is explained in accordance with studies that found smiling enhanced attractiveness and that a smile is interpreted to be a signal of a woman’s interest towards a man”.

Light touching: In a 2007 issue of the journal Social Influence, Guéguen, examined the relationship between light tactile contact and courtship solicitation in a number of experiments. In his one experiment, a young man approached young women in a nightclub while a slow song was being played and asked if they would like to dance. While asking the women to dance, the young man either touched the forearm of the woman for a couple of seconds or did not touch her at all. Women were more likely to dance if their arm had been touched. In another experiment reported in the same paper, a young man approached women in the street and asked for their phone number. The results again showed that the woman was more likely to give their phone number if during the request they were lightly touched on the arm by the man. A similar experiment by Guéguen reported in a 2010 issue of Social Behavior and Personality showed that men made more solicitation requests towards women who had lightly touched them in a bar.

Hair colour: In a 2012 issue of Psychological Studies, Guéguen examined hair colour and courtship in two experiments. In the first study, women wearing blonde, brown, black or red wigs were observed while sitting in a nightclub. In the second study, men with different colored wigs asked females in a nightclub for a dance. The results showed that females with blonde hair were more frequently approached by men. However males with blonde hair didn’t receive any more acceptances of their requests compared to males with other hair colours. In both experiments, red hair was deemed the least attractive (as measured by solicitation requests or success of solicitation requests).

In my next blog, I’ll briefly look at Dr. Guéguen’s findings in relation to courtship requests and weather, music, odour, clothes (type and colour), flowers, giving compliments, parental investment, and social status.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Gueguen, N. (2007). Women’s bust size and men’s courtship solicitation. Body Image, 4(4), 386-390.

Gueguen, N. (2007). Bust size and hitchhiking: A field study 1. Perceptual and motor skills, 105(3f), 1294-1298.

Guéguen, N. (2007). Courtship compliance: The effect of touch on women’s behavior. Social Influence, 2(2), 81-97.

Guéguen, N. (2008). The effect of a woman’s smile on men’s courtship behavior. Social Behavior and Personality, 36(9), 1233-1236.

Guéguen, N. (2008). Brief report: The effects of women’s cosmetics on men’s approach: An evaluation in a bar. North American Journal of Psychology, 10(1), 221-227

Guéguen, N. (2009). Menstrual cycle phases and female receptivity to a courtship solicitation: an evaluation in a nightclub. Evolution and Human Behavior, 30(5), 351-355.

Guéguen, N. (2010). The effect of a woman’s incidental tactile contact on men’s later behavior. Social Behavior and Personality, 38, 257-266.

Guéguen, N. (2011). Effects of solicitor sex and attractiveness on receptivity to sexual offers: A field study. Archives of Sexual Behavior, 40, 915-919.

Guéguen, N. (2012). Makeup and menstrual cycle: Near ovulation, women use more cosmetics. Psychological Record, 62(3), 541-548.

Guéguen, N. (2012). Gait and menstrual cycle: Ovulating women use sexier gaits and walk slowly ahead of men. Gait and Posture, 35(4), 621-624.

Guéguen, N. (2012). Does red lipstick really attract men? An evaluation in a bar. International Journal of Psychological Studies, 4(2), 206-209.

Guéguen, N. (2012). The sweet smell of…courtship: Effects of pleasant ambient fragrance on women’s receptivity to a man’s courtship request. Journal of Environmental Psychology, 32(2), 123-125.

Guéguen, N. (2012). Hair color and courtship: Blond women received more courtship solicitations and redhead men received more refusals. Psychological Studies, 57(4), 369-375.

About drmarkgriffiths

Professor MARK GRIFFITHS, BSc, PhD, CPsychol, PGDipHE, FBPsS, FRSA, AcSS. Dr. Mark Griffiths is a Chartered Psychologist and Distinguished Professor of Behavioural Addiction at the Nottingham Trent University, and Director of the International Gaming Research Unit. He is internationally known for his work into gambling and gaming addictions and has won many awards including the American 1994 John Rosecrance Research Prize for “outstanding scholarly contributions to the field of gambling research”, the 1998 European CELEJ Prize for best paper on gambling, the 2003 Canadian International Excellence Award for “outstanding contributions to the prevention of problem gambling and the practice of responsible gambling” and a North American 2006 Lifetime Achievement Award For Contributions To The Field Of Youth Gambling “in recognition of his dedication, leadership, and pioneering contributions to the field of youth gambling”. In 2013, he was given the Lifetime Research Award from the US National Council on Problem Gambling. He has published over 760 research papers, five books, over 150 book chapters, and over 1500 other articles. He has served on numerous national and international committees (e.g. BPS Council, BPS Social Psychology Section, Society for the Study of Gambling, Gamblers Anonymous General Services Board, National Council on Gambling etc.) and is a former National Chair of Gamcare. He also does a lot of freelance journalism and has appeared on over 3500 radio and television programmes since 1988. In 2004 he was awarded the Joseph Lister Prize for Social Sciences by the British Association for the Advancement of Science for being one of the UK’s “outstanding scientific communicators”. His awards also include the 2006 Excellence in the Teaching of Psychology Award by the British Psychological Society and the British Psychological Society Fellowship Award for “exceptional contributions to psychology”.

Posted on August 21, 2015, in Gender differences, Psychology, Sex and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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