Aisle love you always: A brief look at wedding bride fetishism

While researching previous blogs on harmatophilia (i.e., individuals who derive sexual arousal from those who are sexually incompetent), parthenophilia (i.e., individuals who derive sexual arousal from virgins), cuckold fetish (i.e., individuals – usually men – that derive sexual arousal from the knowledge that their wife is having sex with another man), and veil fetishism (i.e., individuals who derive sexual arousal from those who wear veils), I came across various references for bride fetishism. This fetish does not appear in either Dr. Anil Aggrawal’s book Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices or Dr. Brenda Love’s Encyclopedia of Unusual Sex Practices. However, a short article on the London Fetish Scene (Wipipedia) website claims that:

“A bride fetish is a sexual fetish in which either a woman (or possibly a man) enjoys dressing in the typical outfit worn by a bride, or someone derives sexual pleasure from viewing women (or possibly men) dressed in this manner. A bride may be regarded as the archetype of a virgin ready and waiting to have sexual intercourse. A bridal outfit can be considered to be full of fetishistic imagery. Brides often wear  lingerie such as basques or corsets, stockings and thongs; they also wear stileto shoes. Generally, a bridal dress and lingerie are white or nearly white, denoting purity. For a transvestite, bridal wear may be the ultimate female apparel”.

Similarly, a short piece on bride fetishes at a telephone sex site (Fone Fetish) claims that:

“Bride Fetish is sometimes known as a virgin fetish, where the ideal woman is pure and uninitiated, making her a safe partner in many ways. The bridal fetish extends to the image of an innocent appearing virginal bride being your own total whore, willing and anxious to do anything to please you sexually”.

As far as I am aware there is no academic research on bride fetishism but there is plenty of anecdotal evidence to suggest that (a) it exists, and (b) that there are specific sub-varieties. For instance, there are dozens of bespoke webpages devoted to bride fetishism including the Deviant Art website page on ‘Bridal Fetish’, the Behance website page on ‘Fetish Bride’, the Goddess Narcissa webpage on ‘Black Fetish Bride’, the Hot Wife Allie website (with a myriad of bride fetish postings such as ‘The Great Wedding Porn Gallery’ and ‘Wedding Night Cuckold’), and the Jim Roe webpage on ‘Nude Bride Fetish’. I also came across dedicated webpages on ‘fetish vampire brides’, ‘mature bride fetish’, ‘bondaged brides’, and ‘bride face sitting fetish’ (please be warned that most of these sites contain very sexually material). In addition to this there are also dedicated websites that make fetish bridal wear (such as the Adixxtion website) and provide online dating services to match up fetish bride and grooms. I’m the first to admit that none of this is in any way academic, but it does at least point to the fact that there appears to be a niche (sexual) market for bride fetishism.

The online articles that I have managed to locate are short and speculative and provide absolutely no facts on the incidence of prevalence of the behaviour or its etiology. For instance, a 2010 entry on the Venus O’Hara website (where the website author dressed herself as a fetish bride) claims that:

“Plenty of men are into the bridal fetish. Traditionally, a bride, dressed in white silks and satins, is a visual metaphor for virginity and exclusivity. Her imminent sexual unavailability isn’t the end of the story…To some, her new status becomes highly attractive and doesn’t put them off of the hunt at all, quite the opposite in fact. In this set [of photos] I wanted to portray myself as a kind of bride who permits those men to lust after me and gives license to their desires because I, and they, are aware that there is no groom to watch over me. Although I felt like a princess when I was dressed-up I understood, quite quickly, that I couldn’t walk very fast while wearing the dress, neither could I sit down easily; my freedom of seductive movement was restricted. Perhaps, I thought, that was the whole point. I don’t like wearing anything that prevents me from flaunting my charms so I began to subvert the dress and its meaning. I didn’t need to clutch a bouquet to pose in it. I found out that I’m more comfortable being provocative and available when I wear white. Modern bridal wear is much more revealing and adaptable these days. Each new pastel-coloured design emphasises the curve of exposed shoulder and the slimness of bare neck instead of hiding them. I approve totally”

In my research for this blog, I have to admit that I didn’t come across a single dedicated online bride fetish forum group, although I did come across discussions on fetish sites where some individuals claimed they had bride fetishes (although not very many). For instance:

  • Extract 1: Any out there with a bridal fetish? Get turned on by a lovely young woman in a bridal outfit? Would you like to watch a bride and her groom make love? Would you like to JOIN in, making it a threesome? Would [you] like to cuckold the poor bridegroom, making love to the bride on the ‘happiest day of her life’? Making love to the bride in front of the groom and all the guests? Too ridiculous? I’ve seen stranger happenings! Has this ever been discussed? Please discuss!”
  • Extract 2: “Hell yeah, [brides] drives me crazy! Have you got any photos, or do you know how to get any? Brides are so sexy!”
  • Extract 3: “I have a total fetish over Brides! I love it when there all done up and have their wedding dress on, it’s so sexy. There isn’t a single Bride that doesn’t turn me on! Is anyone out there with me or is it just me? Also if any of you out there have got any Wedding day/night photos that you could upload for me then that would blow my mind, naughty or not. What do you think?”
  • Extract 4: I used to belong to a yahoo group that specialized in brides but it seems to have dissipated”.

These few extracts again appear to give credence to the idea that bride fetishism exists but there may (for some people) be an overlap with cuckold fetishes. More recently, there have been a number of online articles that have talked about ‘foreign bride fetishes’. Almost all of the articles I came across (such as one in the New York Times by Mike Hale entitled ‘Foreign Bride as Fetish and a Person’) relate to the television documentary ‘Seeking Asian Women’ directed by Debbie Lum.

“Steven is a 60-year-old parking-garage attendant who lives in a small apartment above a store in the Northern California suburbs. He’s white, which is significant because he has what is politely known as an Asian fetish and popularly known as yellow fever. ‘They’re all so beautiful,’ he says, looking at a display of thumbnail images of prospective Asian brides…Steven manages to persuade Sandy, a 30-year-old office worker from Shenzen, China, to come to the United States to marry him. [The program] profile[s] a man obsessed with Asian women in order to understand a phenomenon…The nature of Asian fetishism remains as mysterious, or perhaps as obvious, as ever. As Steven and Sandy make wedding plans — her K-1 visa gives them four months to marry — fights erupt over money (he doesn’t have much) and whether he’s still infatuated with an earlier Chinese pen pal…The dramatic arc of Steven and Sandy’s relationship is mildly suspenseful but also pretty familiar”.

Personally, this is another instance of using the word ‘fetish’ as meaning ‘intense like for’ rather than its’ meaning within sexology. My own (online) research (relying on non-academic and anecdotal sources) suggests that bride fetishism is a niche sexual market that appears to have at least a handful of genuine adherents. I can’t really see this subject ever being the topic of serious academic research but I’d be happy to be proved wrong.

Dr Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Aggrawal A. (2009). Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices. Boca Raton: CRC Press.

Blank, H. (2007). Virgin: The Untouched History. New York: Bloomsbury.

Hale, M. (2013). Foreign bride as a fetish and a person. New York Times, May 5. Located at:

Love, B. (2001). Encyclopedia of Unusual Sex Practices. London: Greenwich Editions.

Mathonnet-VanderWell, S. (2012). Virgin fetish. The Twelve, April 24. Located at:

Venus O’Hara (2010). Bridal fetish, July 1. Located at:

Wipipedia (2011). Bride fetish. London fetish Scene, September 6. Located at:

About drmarkgriffiths

Professor MARK GRIFFITHS, BSc, PhD, CPsychol, PGDipHE, FBPsS, FRSA, AcSS. Dr. Mark Griffiths is a Chartered Psychologist and Professor of Behavioural Addiction at the Nottingham Trent University, and Director of the International Gaming Research Unit. He is internationally known for his work into gambling and gaming addictions and has won many awards including the American 1994 John Rosecrance Research Prize for “outstanding scholarly contributions to the field of gambling research”, the 1998 European CELEJ Prize for best paper on gambling, the 2003 Canadian International Excellence Award for “outstanding contributions to the prevention of problem gambling and the practice of responsible gambling” and a North American 2006 Lifetime Achievement Award For Contributions To The Field Of Youth Gambling “in recognition of his dedication, leadership, and pioneering contributions to the field of youth gambling”. His most recent award is the 2013 Lifetime Research Award from the US National Council on Problem Gambling. He has published over 600 research papers, four books, over 130 book chapters, and over 1000 other articles. He has served on numerous national and international committees (e.g. BPS Council, BPS Social Psychology Section, Society for the Study of Gambling, Gamblers Anonymous General Services Board, National Council on Gambling etc.) and is a former National Chair of Gamcare. He also does a lot of freelance journalism and has appeared on over 2000 radio and television programmes since 1988. In 2004 he was awarded the Joseph Lister Prize for Social Sciences by the British Association for the Advancement of Science for being one of the UK’s “outstanding scientific communicators”. His awards also include the 2006 Excellence in the Teaching of Psychology Award by the British Psychological Society and the British Psychological Society Fellowship Award for “exceptional contributions to psychology”.

Posted on November 22, 2013, in Case Studies, Compulsion, Obsession, Paraphilia, Psychology, Religion, Sex, Sex addiction and tagged , , , , , . Bookmark the permalink. Leave a comment.

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